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Joint author, Lovaas is an ETHS graduate in the class of 1959.
"A …For Dummies book from the foremost authority on desktop publishing and design is a dream come true." — Dan Gookin, Bestselling Author of DOS For Dummies® "Desktop Publishing & Design For Dummies provides the reader with all the basics for successful design in a simple, step-by-step manner." — Jill Robbins Israel, Editor-in-Chief, Technique Magazine Includes Newsletter "How-To" Insert! With all the desktop publishing software and books around, it seems like anyone can be a designer these days. But it's not so easy to whip up a well-designed brochure or newsletter without some guidance. Design guru Roger C. Parker reveals simple yet innovative techniques so you can create persuasive presentations, snazzy brochures, and informative newsletters — all without using an expensive design firm. Ask for IDG Books' …For Dummies® Books, the Fun and Easy Way to Find Out about Computers. Also look for IDG Books' PCs For Dummies®, 4th Edition, the fun and easy way to get started on your PC right away, and PageMaker® 6.5 For Dummies®, Internet Edition, the fast and friendly way to publish documents on the Web! Inside, find helpful advice on how to: Apply basic design building blocks to any of the popular desktop publishing and page layout programs Choose the right computer hardware and software Scan photographs and place them on your page Take the mystery out of choosing the right typeface and type size for headlines, sub-heads, body copy, and captions Effectively use color in your publications — and know what to avoid Set up your files correctly to avoid service bureau hassles Speak the language with a glossary of over 200 important design terms Save time and money with numerous efficiency tips Plus, a special insert that provides a step-by-step introduction to the process of creating a newsletter
Self-Publishing 3.0 is a concept and a publishing era defined by the concept: that any author (with the requisite skills) now has the means to establish a sustainable and scalable business. It is also a campaign from the Alliance of Independent Authors (#selfpub3.0) that works with authors, readers, literary organizations, and creative industries to support independent authors in acquiring the three necessary skills: writing, publishing and creative business. The Self-Publishing 3.0 era, the era of author enterprise, began around 2018. In this era, writers are moving beyond exclusively signing all rights to a single 3rd-party publisher, or exclusively self-publishing with one platform or service, into true creative and commercial independence. This short book outlines both the concept and campaign and aims to explain to self-publishing authors why Self-Publishing 3.0 is important, the tools and techniques driving this trend, and how to take part in this movement that is enabling authors in more number than ever before to earn a living from writing and publishing books.
Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.
If you design to publish on a computer, in print or digital media, then this book is an essential resource. Both the quality and effectiveness of your work will improve through focus on design. This easy-to-follow book describes processes and tools available for successful desktop publishing (DTP), backed up with over two hundred illustrations. It reveals the tricks, secrets and magic ingredients for design in desktop publishing. Recommended for 'in-house' DTP and those studying: - Communications - Media - Business - Marketing - Design - Desktop publishing Mastering Desktop Publishing offers the reader techniques, skills and strategies to achieve effective results in publishing.
Computers for Social Change and Community Organizing presents an original perspective on the uses of computers for community- and social-change-based organizations. Drawing on the experience of community organizers and administrators who use computers for social and political goals, and computer consultants who tailor systems to the specialized needs of small non-profit and membership groups, the book offers valuable information and advice on traditional and innovative applications. Computers for Social Change and Community Organizing aims to reach professionals who want to explore and use the computer efficiently and creatively, including: computer professionals working for social change administrators of small social service and community organizations leaders of self-help organizations, networks, and coalitions paid and volunteer staff and leadership Chapters range from suggestions on data-based implementation through reports on computer uses in neighborhood housing preservation and crime reduction, to discussions of the broad issues surrounding the role of technology in democratic social movements. This provocative book provides practical guidelines on computerizing for empowerment, together with insights into the challenges faced by low-budget organizations and contemporary social movements. Computers for Social Change and Community Organizing incorporates material from the precedential first and second New York City Conferences on Computers for Social Change: New Tools for Political and Community Organizing.