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This actionable and lively guide helps aspiring entrepreneurs to acquire a designer’s mindset to transform ideas into successful products, and designers and technologists to identify entrepeneurial opportunities through a unique mix of product and business development toolkits. Unlike other books focusing either downstream on the launch of a new venture or upstream on ideation and the acquisition of an entrepreneurial mindset, Design Your Business helps innovators to cross the chasm between attractive ideas and actual products, a crucial test in any entrepreneurial endeavor and one which most innovative ideas do not pass. Throughout the book, readers will learn about methods, steps, and resources to unleash their creativity, understand users’ needs, build and test prototypes, and design beautiful products. At the end of this design journey, readers will find an essential business toolkit including business model design, intellectual property protection, funding, and development of effective communication skills that will help them to lay the foundation of a successful venture built around a successful product. This book will become an essential and thought-provoking resource for aspiring entrepreneurs, makers, students of entrepreneurship and new venture creation, and professionals seeking to adopt a design mindset and agile project management in their projects and organizations. Slides and teaching materials based on this book are curated from the authors and available for free at this link: https://elegantdesignthinking.com/category/learning-resources/
Designing Your Business, 2nd Edition, transforms aspiring interior designers into savvy business people as well as creative interior designers by offering strategies for working effectively with colleagues, clients, and resources. The text explores business organization, legal and ethical issues, and business finance and accounting practices common to the profession. The practical approach and engaging interactive pedagogy make it easy and interesting to learn the intricacies of the business, law, and practice.
The authors of #1 New York Times bestseller Designing Your Life taught readers how to use design thinking to build meaningful, fulfilling lives. Now, in the original DESIGNING YOUR WORK LIFE, they apply that transformative thinking to the place we spend more time than anywhere else—work—and show readers how to create the job they want, without necessarily leaving the job they already have. Designing Your Work Life teaches readers how to create the job they want—without necessarily leaving the job they already have. “Increasingly, it’s up to workers to define their own happiness and success in this ever-moving landscape,” they write, and chapter by chapter, they demonstrate how to build positive change, wherever you are in your career. Whether you want to stay in your job and make it a more meaningful experience, or if you decide it’s time to move on, Evans and Burnett show you how to visualize and build a work-life that is productive, engaged, meaningful, and more fun.
From the authors of the #1 New York Times bestseller Designing Your Life comes a revised, fully up-to-date edition of Designing Your New Work Life, a timely, urgently needed book that shows us how to transform our new uncharted work life into a meaningful dream job or company. With practical, useful tools, tips, and design ideas that show us how to navigate disruption (global, regional, or personal) and create new possibilities for our post-COVID work world and beyond. Bill Burnett and Dave Evans successfully taught graduate and undergraduate students at Stanford University and readers of their best-selling book, Designing Your Life ("The prototype for a happy life." —Brian Lehrer, NPR), that designers don't analyze, worry, think, complain their way forward; they build their way forward. And now more than ever, we all need creative and adaptable tools to cope with the chaos caused by COVID-19. In Designing Your New Work Life, Burnett and Evans show us how design thinking can transform our present job, and how it can improve our experience of work in times of disruption. All disruption is personal, write Burnett and Evans, as with the life-altering global pandemic we are living through now. Designing Your New Work Life makes clear that disruption is the new normal, that it is here to stay and that it is accelerating. And in the book's new chapters, Burnett and Evans show us step by step, how to design our way through disruption and how to stay ahead of it—and thrive. Burnett and Evans's Disruption Design offers us a radical new concept that makes use of the designer mindsets: Curiosity, Reframing, Radical collaboration, Awareness, Bias to action, Storytelling, to find our way through these unchartered times. In Designing Your New Work Life, Burnett and Evans show us, with tools, tips, and design ideas, how we can make new possibilities available even when our lives have been disrupted (be it globally, regionally, or personally), giving us the tools to enjoy the present moment and allowing us to begin to prototype our possible future.
This book is a comprehensive guide for aspiring entrepreneurs who want to build a successful business. It covers everything from identifying market gaps to building a brand, launching marketing campaigns, managing finances, and more. With practical advice and actionable steps, this book provides a roadmap for achieving entrepreneurial success.
Discover everything you need to get started with Canva, create a brand, and easily design professional-looking graphics to go from zero to pro in no time Key Features Organize your business designs using folders and learn to schedule social media content in Canva’s own content planner Learn to create presentations, as well as video and animated social media posts Discover the features of Canva to help you save time, including the brand kit, quick create and templates Book DescriptionIf you're constantly frustrated by how long it takes to create a design in Canva, then you've come to the right place. This book will get you up and running quickly with creating professional branded graphics in Canva. You’ll learn how to set up a Canva account, both free and pro and create a brand kit while understanding the importance of branding. Next, you’ll discover all the features and tools as well as how to put everything together to build a brand you love and graphics that work for your business. As you progress, the chapters will show you how to organize your account, create presentations, use videos and animation within your marketing materials and more. By the end of this book, you’ll have a solid understanding of what Canva is and what it does and be able to confidently and easily create a branded design from scratch.What you will learn Understand the fundamental capabilities and features of Canva Create a brand kit and understand what makes a good brand Develop effective graphics to aid in increasing visibility on social media platforms Follow step-by-step tutorials to create stunning designs Create a branded logo and learn about trademark and copyright guidelines Discover a world of color combinations, contrasts, and meanings for your brand Explore the fundamental design principles Use videos, animation, and sounds in social graphics for your designs Who this book is forThis book is for aspiring designers, social media managers, VAs, service-based businesses and solopreneurs with basic experience in Canva, who are looking to advance in a new skill, while creating their brand and perfecting their social and marketing materials on a budget. A basic understanding of Canva, including setting up a free Canva account, creating a basic design using a template, adding images and text boxes and changing the color of fonts will be helpful but not essential.
"Napoleon mocked the United Kingdom as ‘a nation of shopkeepers’. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without ‘bricks-and-mortar’ premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking – open minds – and plenty of imagination. Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny. Shape your business for what you want it to become and be a business leader." Contents Preface Part One Designing your Business Business Planning Fundamentals General Considerations Financing Options Creating the Cost Efficient Business Client Acquisition in the Digital Age Part Two A step-by-step guide Section One: The Introduction Section Two: The Business Section Three: Market Overview Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Part Three: Model Business Plan Table of Contents Section One: Introduction Section Two: The Business Section Three: The Market Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Section Eight: Appendix