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A good professional window dresser must be innovative and creative, intuitive and resourceful, i.e., an artist with a technical and commercial base. They must also possess artistic, marketing and technical skills. Moreover, an excellent sense of colour and light and an ability to create scenic displays is also important. This handguide, published by Ideaspropias Editorial, is a practical guide to the techniques, methods, materials and procedures entailed in the art of window dressing. It also includes resources and real examples that will guide and facilitate your work when designing a shop window. The aim of this training material is give you the knowledge of how to develop the design of a window display, by applying window-dressing techniques based on previously-identified technical, marketing and aesthetic objectives. This practical guide is a reference for all those wishing to design and assemble a window display.
Shares hundreds of ideas for dressing up windows, in a guide that provides for a variety of types, includes scan-ready sample board sketches, and explains the correct procedures for measuring.
"Transform your room from drab to fab with stylish curtains and blinds! While it may seem daunting, the process of making curtains and blinds is surprisingly simple, and even the most basic makeover can give your room a fresh new lease on life! Covering everything from how to choose and measure fabrics to fully illustrated tutorials for creating curtains, blinds, valances, and decorative treatments, WINDOW TREATMENTS WITH STYLE gives home sewers all the tools they need to transform any room. Case studies also offer a unique insight into how other modern makers have transformed their own window treatments." -- page 4 of cover.
This book provides the first comprehensive history of window display as a practice and profession in Britain during the dynamic period of 1919 to 1939. In recent decades, the disciplines of retail history, business history, design and cultural history have contributed to the study of department stores and other types of shops. However, these studies have only made passing references to window display and its role in retail, society and culture. Kerry Meakin investigates the conditions that enabled window display to become a professional practice during the interwar period, exploring the shift in display styles, developments within education and training, and the international influence on methods and techniques. Piecing together the evidence, visual and written, about people, events, organisations, exhibitions and debates, Meakin provides a critical examination of this vital period of design history, highlighting major display designers and artists. The book reveals the modernist aesthetic developments that influenced high street displays and how they introduced passers-by to modern art movements.
The book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. Emily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-making's tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed. In addition, the book identifies and isolates 'display' as a distinct moment in the life of the commodity, and understands it as an influential channel of mediation in the shopping experience. The assembly and interpretation of a diverse range of previously unexplored primary resources and archives yields fascinating new evidence, showing how display achieved an agency which transformed everyday objects into commodities and made consumers out of passersby.
"Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--
The Design Directory of Window Treatments features professional illustrations detailing every type of window treatment imaginable, and is an invaluable guide for trade professionals and consumers. Jackie Von Tobel preformed an exhaustive search of current window treatment design and manufacturing trends to identify and name more than 350 individual components that can be mixed and matched to create an infinite number of window treatments. Each of these elements and designs are expertly illustrated in more 1300 color renderings that can be used repeatedly. Black-and-white line drawings of these illustrations are also included on a companion CD-Rom, along with a complete worksheet system for designer use.
Advanced Instructional Design Techniques provides comprehensive coverage of advanced topics in instructional design and development. This ideal resource for upper-level graduate coursework presents a thorough overview of theoretical foundations that support learning design beyond basic information processing and behaviorist principles, along with innovative strategies and problem-solving techniques to support designing for complex situations. Twelve wide-ranging chapters cover challenging topics such as needs assessment, sustainability, ethics, cognitive load, and more. Emphasizing reflective practice and decision-making in design environments, the book attends to the models and constructs that support context-specific instructional design across learning and training, from higher education and K-12 schooling to business and industry training to health care and public-sector services.
The most comprehensive DIY window book on the market The Complete Photo Guide to Window Treatments makes it easy to choose and construct today's most popular window treatments - 20 styles of valances, swags, and cornices; 20 styles of curtains and draperies; plus 10 types of window shades. Room photographs show each style in a variety of decorating styles, fabrics, and hardware. Each project has step-by-step instructions from beginning to end: measuring the window, cutting the fabric with confidence, sewing or constructing the project, and installing the treatment the professional way. Over 500 how-to photographs and diagrams make it easy to have professional results. This is the big book of DIY window treatments!