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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition. Emphasize recent changes in business using the latest mapping techniques Create diagrams that account for multichannel experiences as well as ecosystem design Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence
By delivering the mindful writings from our selected authors, this book portrays one big idea: a new Human-Centered society that balances economics to resolve problems, especially in the use of an integrated area in cyberspace, physical space, and how it impacts the creative industries. Through The 8th Bandung Creative Movement, scholars from 15 Universities around the Asian and European countries have discussed this issue where Human-Centered society became the main consideration in the development. Three topics are presented to the readers. Firstly, "Sustainable Cities and Communities" explores the sub-fields that construct a more sustainable environment for society post-pandemic era, such as technologies, transportation, interior design, architecture, urban planning, etc. While "Art and Design: Recontextualization of Nusantara Tradition and Indigenous Culture" concerned the novel perspectives on recognizing cultural aspects that shape the face of creative industry, from cultural identity, visual and performing arts, pop culture to language and media. The last topic, "Changes and Dynamics in The Creative Industries," reviews the creative approach toward the industry's current trends, including marketplace, destination branding, or digital culture ecosystem. This book will enrich the mind of everybody who is an enthusiast of innovative research on creative industries, human-centered technologies, environmental design, and excellent society 5.0 post-pandemic era.
'A great introduction to the subject and a fascinating read.' - James Friedlander-Boss, Brand Experience Manager, vvast We all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users. The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including: - Data collection - User analysis - Testing - Creating valid content - Design for different devices and platforms - Prototyping and visualization Visual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.
** Winner AUSTRALIAN BUSINESS BOOK AWARDS - BEST GENERAL BUSINESS BOOK 2020 ** Finalist AUSTRALIAN BUSINESS BOOK AWARDS - BEST BOOK 2020 Deliver great projects every time Projects are the lifeblood of organisations, but many projects fall short of expectations because of poor project management and/or poor project sponsorship. In The Project Book, author and 20-year project management and sponsorship veteran Colin D Ellis teaches you the skills and behaviours required to make your projects succeed, every time. The best projects, whether they are delivered in an agile or waterfall way, are a result of the people that lead them and the environment they create. This fail-safe and comprehensive handbook shows you how to develop the mindset and communication skills to create projects that leave a legacy for you, your team and your organisation. Project leaders and senior managers in all business and technical disciplines will benefit from the insightful guidance this book offers and better project outcomes will result. Split into two parts, individually addressing Project Leaders and Project Sponsors, this book guides large project facilitators to understand the importance of people over processes. become a project leader that people trust build a team culture of collaboration, agility and creativity upskill executives so that they’re catalysts for transformation develop the organisational discipline needed for successful projects create a mature environment for your projects to thrive Engaging, informative and humorous, The Project Book will help project managers, project sponsors, scrum masters and product owners across all organisations to deliver successful projects in a way that customers will talk about for years.
NSCA's Guide to Program Design, Second Edition, is the definitive resource for designing scientifically based training programs. Developed by the National Strength and Conditioning Association (NSCA), the second edition provides the latest information and insights from the leading educators, practitioners, and researchers in the field. Created for strength and conditioning professionals, educators, and candidates preparing for certification, NSCA's Guide to Program Design presents an evidence-based framework for athlete assessment strategies and training principles. This authoritative text moves beyond the simple template presentation of program design to help readers understand the reasons and procedures for sequencing training in a safe, sport-specific manner. In addition to programming for resistance training, the book also addresses how to design training programs for power, endurance, agility, and speed. Straightforward and accessible, NSCA’s Guide to Program Design details the considerations and challenges in developing a program for each key fitness component. It shows you how to begin the process of assessing athlete needs as well as how to select performance tests. Dynamic warm-up and static stretching protocols and exercises are addressed before moving into in-depth programming advice based on a performance goal. The final two chapters help you put it all together with a discussion of training integration, periodization, and implementation. With sample workouts and training plans for athletes in a variety of sports, technique photos and instructions for select drills, and a sample annual training plan, you will be able to assemble effective and performance-enhancing training programs for all your athletes. NSCA’s Guide to Program Design is part of the Science of Strength and Conditioning series. Developed with the expertise of the National Strength and Conditioning Association (NSCA), this series of texts provides the guidelines for converting scientific research into practical application. The series covers topics such as tests and assessments, program design, and nutrition. Earn continuing education credits/units! A continuing education exam that uses this book is also available. It may be purchased separately or as part of a package that includes both the book and exam.
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features new technologies that stimulate and enable new business opportunities; and “Digital Business Transformation,” comprising business and management concepts that employ specific technological solutions for their practical implementation. Combining new insights from research, teaching and management, including digital transformation, e-business, knowledge representation, human-computer interaction, and business optimization, the book highlights the breadth of research as well as its meaningful and relevant transfer into practice. It is intended for academics seeking inspiration, as well as for leaders wanting to tap the potential of the latest trends to take society and their business to the next level.
The book is addressed to architects and civil engineers. Design and research are areas connecting their activities. The contents of the book confirm the fact that the interface between architecture and engineering is multidimensional. The ways of finding points of contact between the two industries are highlighted. This is favored by the dynamically changing reality, supported by new design paradigms and new research techniques. The multithreaded subject matter of the articles is reduced to six sections: Research Scopes, Methods, Design Aspects, Context, Nature of Research, and Economy and Cost Calculation. Each of the articles in these six blocks has its weight. And so, in the Nature of Research section, the following areas have been underscored: laboratory tests, in situ research, field investigations, and street perception experiments. The section Design Aspects includes design-oriented thinking, geometrical forms, location of buildings, cost prediction, attractor and distractor elements, and shaping spatial structures. The new design and research tools are an inspiration and a keystone bonding architects and engineers.
The authors of Practical Network Design Techniques, Second Edition: A Complete Guide for WANs and LANs build upon the popular first edition by combining pre-existing network design fundamentals with new material on LAN devices and topologies, wireless local networks, and LAN internetworking issues. This new edition has two parts. The first p
This Research Handbook includes carefully chosen contributions to provide a well-rounded perspective on design thinking. Encouraging debate and development for future research in design conceptualisation, this forward-thinking Handbook raises crucial questions about what design thinking is and what it could be