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The book provides valuable insights on decolonising the digital media landscape and the indigenisation of participatory epistemologies to continue the legacies of indigenous languages in the global South. It is one of its kind as it climaxes that the construction phase of self-determining and redefining among the global South societies is an essential step towards decolonising the digital landscape and ensuring that indigenous voices and worldviews are equally infused, represented, and privileged in the process of higher-level communication, exchanging epistemic philosophies, and knowledge expressions. The book employs an interdisciplinary approach to engage in the use of digital media as a sphere for resistance and knowledge transformation against the persistent colonialism of power through dominant non-indigenous languages and scientific epistemic systems. It further advocates that decolonising digital media spaces through appreciating participatory epistemologies and their languages can help promote the inclusion and empowerment of indigenous communities. It indicates that the decolonial process can also help to redress the historical and ongoing injustices that have disadvantaged many indigenous communities in the global South and contributed to their marginalisation. This book will appeal to undergraduate and graduate students, scholars, and academics in communication, media studies, languages, linguistics, cultural studies, and indigenous knowledge systems in higher education institutions. It will be a valuable resource for those interested in epistemologies of the South, decoloniality, postcoloniality, indigenisation, participatory knowledge, indigenous language legacies, indigenous artificial intelligence, and digital media in the Fourth Industrial Revolution.
The book provides valuable insights on decolonising the digital media landscape and the indigenisation of participatory epistemologies to continue the legacies of indigenous languages in the global South. It is one of its kind as it climaxes that the construction phase of self-determining and redefining among the global South societies is an essential step towards decolonising the digital landscape and ensuring that indigenous voices and worldviews are equally infused, represented, and privileged in the process of higher-level communication, exchanging epistemic philosophies, and knowledge expressions. The book employs an interdisciplinary approach to engage in the use of digital media as a sphere for resistance and knowledge transformation against the persistent colonialism of power through dominant non-indigenous languages and scientific epistemic systems. It further advocates that decolonising digital media spaces through appreciating participatory epistemologies and their languages can help promote the inclusion and empowerment of indigenous communities. It indicates that the decolonial process can also help to redress the historical and ongoing injustices that have disadvantaged many indigenous communities in the global South and contributed to their marginalisation. This book will appeal to undergraduate and graduate students, scholars, and academics in communication, media studies, languages, linguistics, cultural studies, and indigenous knowledge systems in higher education institutions. It will be a valuable resource for those interested in epistemologies of the South, decoloniality, postcoloniality, indigenisation, participatory knowledge, indigenous language legacies, indigenous artificial intelligence, and digital media in the Fourth Industrial Revolution.
Digital Existence: Ontology, Ethics and Transcendence in Digital Culture advances debates on digital culture and digital religion in two complementary ways. First, by focalizing the themes ‘ontology,’ ‘ethics’ and ‘transcendence,’ it builds on insights from research on digital religion in order to reframe the field and pursue an existential media analysis that further pushes beyond the mandatory focus in mainstream media studies on the social, cultural, political and economic dimensions of digitalization. Second, the collection also implies a broadening of the scope of the debate in the field of media, religion and culture – and digital religion in particular – beyond ‘religion,’ to include the wider existential dimensions of digital media. It is the first volume on our digital existence in the budding field of existential media studies.
AcheraIou analyzes hybridity using a theoretical, empirical approach that reorients debates on métissage and the 'Third Space', arguing for the decolonization of postcolonialism. Hybridity is examined in the light of globalization, indicating how postcolonial discourse could become a counter-hegemonic ethics of resistance to global neoliberal doxa.
Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge. Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology.
This book introduces an events-based approach to understanding digital experience. Focusing on the event-ontologies of Bergson and Whitehead’s process metaphysics, it explores subjective experience and objective reality as unified ‘events’ in the form of concrete slabs of existence. Such slabs are temporally defined by a term or period, in which all physical-chemical processes and personal subjective experience are included. Bringing together insights from a range of different specialisms, it urges us to consider a science of nature that includes both physical and non-physical realities and, from this ontological position, draws on philosophy, media, and user experience practice to provide a new account of the technological or virtual world of today. An examination of the manner in which process philosophy may be applied to contemporary digital experience, this volume will appeal to scholars of philosophy, science and technology studies and information systems.
Highlighting the "mass" nature of interwar European fascism has long become commonplace. Throughout the years, numerous critics have construed fascism as a phenomenon of mass society, perhaps the ultimate expression of mass politics. This study deconstructs this long-standing perception. It argues that the entwining of fascism with the masses is a remarkable transubstantiation of a movement which understood and presented itself as a militant rejection of the ideal of mass politics, and indeed of mass society and mass culture more broadly conceived. Thus, rather than "massifying" society, fascism was the culmination of a long effort on the part of the élites and the middle-classes to de-massify it. The perennially menacing mass – seen as plebeian and insubordinate – was to be drilled into submission, replaced by supposedly superior collective entities, such as the nation, the race, or the people. Focusing on Italian fascism and German National Socialism, but consulting fascist movements and individuals elsewhere in interwar Europe, the book incisively shows how fascism is best understood as ferociously resisting what Elias referred to as "the civilizing process" and what Marx termed "the social individual." Fascism, notably, was a revolt against what Nietzsche described as the peaceful, middling and egalitarian "Last Humans."
Why was the term ‘intertextuality’ coined? Why did its first theorists feel the need to replace or complement those terms – of quotation, allusion, echo, reference, influence, imitation, parody, pastiche, among others – which had previously seemed adequate and sufficient to the description of literary relations? Why, especially in view of the fact that it is still met with resistance, did the new concept achieve such popularity so fast? Why has it retained its currency in spite of its inherent paradoxes? Since 1966, when Kristeva defined every text as a ‘mosaic of quotations’, ‘intertextuality’ has become an all-pervasive catchword in literature and other humanities departments; yet the notion, as commonly used, remains nebulous to the point of meaninglessness. This book seeks to shed light on this thought-provoking but treacherously polyvalent concept by tracing the theory’s core ideas and emblematic images to paradigm shifts in the fields of science, philosophy, psychoanalysis, and linguistics, focusing on the shaping roles of Darwin, Nietzsche, Freud, Saussure, and Bakhtin. In so doing, it elucidates the meaning of one of the most frequently used terms in contemporary criticism, thereby providing a much-needed foundation for clearer discussions of literary relations across the discipline and beyond.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
This book uses a decolonial Black feminist lens to understand the contemporary significance of the practices and politics of indifference in United States higher education. It illustrates how higher education institutions are complicit in maintaining dominant social norms that perpetuate difference. It weaves together Black feminisms, affect and queer theory to demonstrate that the ways in which human bodies are classified and normalized in societal and scientific terms contribute to how the minoritized and marginalized feel White higher education spaces. The text espouses a Black Feminist Shad(e)y Theoretics to read the university, by considering the historical positioning of the modern university as sites in which the modern body is made and remade through empirically reliable truth claims and how contemporary knowledges and academic disciplinary inheritances bear the fingerprints of racist sexist science even as the academic tries to disavow its inheritance through so-called inclusive practices and policies today. This book will appeal to students and scholars interested in Black feminism, Gender and women's studies, Black and ethnic studies, sociology, decoloniality, queer studies and affect theory.