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Brain claims to be the ultimate master of our organs. The big system (planetary interplay) influences the brain and required actions are expressed by these organs. Don't let your brain be the slave of your old and body. Bug up, buckle up and let the stars shine on you. Luck has a time to come in, yes I mean it. Was Madonna on top chart at the age of 12? Why did this lady luck let the Bill Gates to wait for forty years?
**Decode Your Brain Unlock the Secrets of Your Emotions with Science** Discover the intricate workings of your mind like never before with "Decode Your Brain," a captivating journey through the realms of emotional neuroscience. This insightful eBook unveils how your brain processes and regulates emotions, offering you a deeper understanding of why you feel the way you do. **Introduction to Emotional Neuroscience** Start with a comprehensive introduction to the burgeoning field of emotional neuroscience. Understand the critical role emotions play in your daily life and why they shape your experiences and decisions. **The Anatomy of Emotion** Explore the heart of your emotional world in the limbic system. Learn about the intricate roles of the amygdala, hippocampus, and prefrontal cortex, and how these key structures and neurotransmitters work together to regulate your feelings. **Emotion Processing in the Brain** Delve into the fascinating pathways that emotional signals take within your brain, and uncover the thalamus's vital role in emotion processing. **Neuroplasticity and Emotional Resilience** Grasp the concept of neuroplasticity and see how your brain adapts through emotional experiences. Learn practical strategies for building emotional resilience and enduring life's challenges with strength. **The Science of Happiness** Unlock the neural secrets behind joy and discover how dopamine and serotonin contribute to your sense of happiness. Discover actionable strategies to enhance your overall well-being and find joy in everyday life. **Stress and the Brain** Understand the biochemistry of stress and the profound effects of cortisol on your brain. Learn about the long-term implications of stress and practical techniques for maintaining brain health. **Fear and Anxiety** Explore the neurobiological underpinnings of fear and anxiety, focusing on the amygdala's role. Equip yourself with neuroscience-backed techniques to manage anxiety effectively. **Love and Attachment** Dive into the neurochemistry of love and the powerful effects of oxytocin. Examine how early life attachments impact your emotional life and relationships. **Trauma and Emotional Healing** Gain insights into how trauma affects the brain and explore neuroscience-informed therapies that pave the way for emotional healing and recovery. **Empathy and Social Connection** Discover the brain's empathy network and the role of mirror neurons in emotional contagion. Understand the critical importance of social bonds for a fulfilling life. **Emotional Intelligence** Learn what emotional intelligence truly means, the brain areas involved, and how you can develop higher levels of emotional intelligence for personal and professional success. **Memory and Emotion** Understand why emotional events are more memorable, the role of the hippocampus, and techniques to enhance your emotional memory. **Mood Disorders and the Brain** Delve into the neural mechanisms of depression and bipolar disorder. Stay updated on the latest advances in treatments and approaches. **Neurofeedback and Emotion Regulation** Get acquainted with the basics of neurofeedback and its applications in achieving emotional stability. Look towards the future of this promising field. **Future of Emotional Neuroscience** Stay ahead with emerging technologies in neuroscience, including AI's role in predicting emotional states and ethical considerations for the future. Unlock the hidden mysteries of your emotions and enhance your emotional well-being with "Decode Your Brain." Embark on this scientific exploration and transform your emotional life today!
The story of a neural impulse and what it reveals about how our brains work We see the last cookie in the box and think, can I take that? We reach a hand out. In the 2.1 seconds that this impulse travels through our brain, billions of neurons communicate with one another, sending blips of voltage through our sensory and motor regions. Neuroscientists call these blips “spikes.” Spikes enable us to do everything: talk, eat, run, see, plan, and decide. In The Spike, Mark Humphries takes readers on the epic journey of a spike through a single, brief reaction. In vivid language, Humphries tells the story of what happens in our brain, what we know about spikes, and what we still have left to understand about them. Drawing on decades of research in neuroscience, Humphries explores how spikes are born, how they are transmitted, and how they lead us to action. He dives into previously unanswered mysteries: Why are most neurons silent? What causes neurons to fire spikes spontaneously, without input from other neurons or the outside world? Why do most spikes fail to reach any destination? Humphries presents a new vision of the brain, one where fundamental computations are carried out by spontaneous spikes that predict what will happen in the world, helping us to perceive, decide, and react quickly enough for our survival. Traversing neuroscience’s expansive terrain, The Spike follows a single electrical response to illuminate how our extraordinary brains work.
A neuroscientist finally and definitively answers the age-old question: What is my dog thinking?
Things gets really hot. No other book series details the decoding of the brain than this series. Or your money back. Things you probably never heard and probably will never hear again. That's it. I am not saying any more words. Just buy and find out for yourself. Close to the climax Probably the greatest book series for decades to come. For now most people are sceptical. But you will see. Book 7 in the series Titled: Thoughts to Word or Audio [Brain Code]
In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?
A path-breaking journey into the brain, showing how perception, thought, and action are products of "maps" etched into your gray matter--and how technology can use them to read your mind.
The past two decades have seen unparalleled developments in our knowledge of the brain and mind. However, these advances have forced us to confront head-on some significant ethical issues regarding our application of this information in the real world- whether using brain images to establish guilt within a court of law, or developing drugs to enhance cognition. Historically, any consideration of the ethical, legal, and social implications of emerging technologies in science and medicine has lagged behind the discovery of the technology itself. These delays have caused problems in the acceptability and potential applications of biomedical advances and posed significant problems for the scientific community and the public alike - for example in the case of genetic screening and human cloning. The field of Neuroethics aims to proactively anticipate ethical, legal and social issues at the intersection of neuroscience and ethics, raising questions about what the brain tells us about ourselves, whether the information is what people want or ought to know, and how best to communicate it. A landmark in the academic literature, the Oxford Handbook of Neuroethics presents a pioneering review of a topic central to the sciences and humanities. It presents a range of chapters considering key issues, discussion, and debate at the intersection of brain and ethics. The handbook contains more than 50 chapters by leaders from around the world and a broad range of sectors of academia and clinical practice spanning the neurosciences, medical sciences and humanities and law. The book focuses on and provides a platform for dialogue of what neuroscience can do, what we might expect neuroscience will do, and what neuroscience ought to do. The major themes include: consciousness and intention; responsibility and determinism; mind and body; neurotechnology; ageing and dementia; law and public policy; and science, society and international perspectives. Tackling some of the most significant ethical issues that face us now and will continue to do so over the coming decades, The Oxford Handbook of Neuroethics will be an essential resource for the field of neuroethics for graduate students and postdoctoral fellows, basic scientists in the neurosciences and psychology, scholars in humanities and law, as well as physicians practising in the areas of primary care in neurological medicine.
In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
“If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews