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Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of consumer behavior; but motigraphics tells us why consumers do what they do. Dr. Maddock maintains that academic psychology has failed to provide a formal approach to motivation; thus, marketers have never been able to get a firm grasp on why consumers prefer what they do, why they cancel and don't renew, and what factors enter into their decision making at the point of sale. With Motigraphics we can now measure and compute motives, and the strength of motivation allows us to determine how much equity a brand Motigraphics allows us to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Dr. Maddock show how to measure motives, he also helps us assess the amount of emotion involved in a product or service. Since most consumer decisions are based on emotion, not reason, the importance of Dr. Maddock's book for psychologists, marketers, and advertising and sales professionals is self-evident and inestimable.
Here in a single, compact handbook are all the rules for the myriad forms of pocket billiards. Billiards: The Official Rules and Records Book is complete with detailed instructions on how to play everything from Basic Pocket Billiards to Cut-Throat, together with the rules for tournament games such as Nine Ball and Rotation, and Snooker and Carom games. These are the official rules of billiards from the Billiard Congress of America, the governing body of professional billiards in the United States. A very helpful chapter for the beginner includes professional tips on basic techniques and strategies. Also included are a glossary of billiard terms and a summary of BCA billiards champions.
World Champion Pool Player Ray "Cool Cat" Martin shares his secrets for playing winner's pool in this classic book, which includes an introduction by the author. Written with co-author Rosser Reeves, The 99 Critical Shots in Pool remains one of the most authoritative guides to the game ever written. Over 200 illustrations show the proper form, technique, and approach to shots such as: • The Center Ball Cheat-the-Pocket • The Hook Shot • The Seven Ball Stop Shot • The Jump Shot • The Frozen Kiss Shot • The Nudge Shot • The Side Pocket By-Pass Shot Ray Martin, a Billiards Congress of America Hall of Fame inductee, is one of only seven players in the twentieth century to win three or more world 14.1 titles. He co-wrote this book with Rosser Reeves in 1976.
An analysis of human and non-human animals' spatial cognitive, perceptual, and behavioural processes through mapping internal and external spatial knowledge.
DIVDIVIn the first book of the Jocelyn O’Roarke series, when a Broadway show’s lead actress is murdered, her understudy must race to find the killer before it’s too late /divDIV Struggling actress Jocelyn “Josh” O’Roarke just got a real offer. Well, something resembling a real offer. Her old friend Austin Frost has written a play for Broadway and cast the glamorous Harriet Weldon as the lead. Not wishing to leave his old friend Josh behind, he has invited her to be Harriet’s understudy. The role of understudy is a difficult one—and it becomes even more so when Harriet turns up dead and the police name Josh their prime suspect./divDIV /divDIVWith the NYPD breathing down her neck, Josh must find the people responsible while ensuring that the show will go on./divDIV /divMurder on Cue is the first book of the Jocelyn O’Roarke mystery series, which also includes First Hit of the Season and Death Mask. /div