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"This book introduces data science to sensory and consumer scientists working inside large organizations and who have backgrounds in fields as diverse as food science, psychology, marketing, and chemical engineering. The intended audience members typically hold graduate degrees in their subject matters of expertise, have some training in statistics, but have little to no background in computer science or data science. The worldwide digital transformation is requiring all scientists to leverage the introductory skills of computer science, usually in the form of data science, in order to automate processes and record the steps of their research in a reproducible manner. Scientists who learn to leverage such tools become much more efficient and productive, often achieving new insights. This book is intended for use by sensory and consumer scientists in industry as well as for use in graduate programs for sensory science"--
Data Science for Sensory and Consumer Scientists is a comprehensive textbook that provides a practical guide to using data science in the field of sensory and consumer science through real-world applications. It covers key topics including data manipulation, preparation, visualization, and analysis, as well as automated reporting, machine learning, text analysis, and dashboard creation. Written by leading experts in the field, this book is an essential resource for anyone looking to master the tools and techniques of data science and apply them to the study of consumer behavior and sensory-led product development. Whether you are a seasoned professional or a student just starting out, this book is the ideal guide to using data science to drive insights and inform decision-making in the sensory and consumer sciences. Key Features: • Elucidation of data scientific workflow. • Introduction to reproducible research. • In-depth coverage of data-scientific topics germane to sensory and consumer science. • Examples based in industrial practice used throughout the book
As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully: Makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book.
Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation presents easily readable, state-of-the-art coverage on how to plan and execute experiments that give rise to individual differences, also providing the framework for successful analysis and interpretation of results. The book highlights the different methodologies that can be applied and how to select the correct methodology based on the type of study you are performing, be it product research and development, quality control or consumer acceptance studies. Written by an experienced team of statisticians and sensory and consumer scientists, the book provides both academics and industry professionals with the first complete overview of a topic of ever-increasing importance. - Identifies how to plan and execute experiments in sensory and consumer science - Analyzes and interprets individual variances in sensory and consumer research - Differentiates best practices for examining product development, quality control and consumer acceptance
Now in its sixth printing, this book is a must-have tool for professionals in product testing, consumer research, and advertising claims support. It contains our most significant and useful technical reports from the last 20 years. Readers will easily relate to the problems and solutions in each 2-page scenario. And for deeper study, the reader will find a list of published papers on a variety of related subjects. Drs. Daniel Ennis, Benoît Rousseau and John Ennis use their combined expertise to guide readers through problems in areas such as: Difference Tests Rating and Rankings Claims Support Drivers of Liking® and Landscape Segmentation Analysis® (LSA) Optimizing Product Portfolios Probabilistic Multidimensional Scaling Combinatorial Tools Designing Tests and Surveys The technical content behind each scenario has been kept to a minimum so that ideas can be absorbed easily, but there is plenty of opportunity to pursue each account in more detail. Examples range from dairy products to beverages and fragrance products and are designed to appeal to a broad audience in the product research field. 27 tables for product testing methods have been included so the reader can interpret results from discrimination methodologies such as the tetrad test, the triangle test, the same-different method, the duo-trio test, replicated testing, and others. 186 pages, $95, plus shipping and 5.3% VA sales tax, where applicable for print copy. To order print copies of this book, please call (804) 675-2980 or visit www.ifpress.com.
The state-of-the-art of multivariate analysis in sensory science is described in this volume. Both methods for aggregated and individual sensory profiles are discussed. Processes and results are presented in such a way that they can be understood not only by statisticians but also by experienced sensory panel leaders and users of sensory analysis.The techniques presented are focused on examples and interpretation rather than on the technical aspects, with an emphasis on new and important methods which are possibly not so well known to scientists in the field. Important features of the book are discussions on the relationship among the methods with a strong accent on the connection between problems and methods. All procedures presented are described in relation to sensory data and not as completely general statistical techniques.Sensory scientists, applied statisticians, chemometricians, those working in consumer science, food scientists and agronomers will find this book of value.
Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception. This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike. - Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings - Presents these opportunities with case studies - Provides guidance for both researchers and practitioners of sensory science in a digital age
The food and beverage industries today face an intensely competitive business environment. To the degree that the product developer and marketer – as well as general business manager – can more fully understand the consumer and target development and marketing efforts, their business will be more successful. Sensory and Consumer Research in Food Product Design and Development is the first book to present, from the business viewpoint, the critical issues faced by sensory analysts, product developers, and market researchers in the food and beverage arena. The book’s unique perspective stems from the author team of Moskowitz, Beckley, and Resurreccion, three leading practitioners in the field, who each combines an academic and business acumen. The beginning reader will be introduced to systematic experimentation at the very early stages, to newly emerging methods for data acquisition/knowledge development, and to points of view employed by successful food and beverage companies. The advanced reader will find new ideas, backed up by illustrative case histories, to provide yet another perspective on commonly encountered problems and their practical solutions. Aimed toward all aspects of the food and beverage industry, Sensory and Consumer Research in Food Product Design and Development is especially important for those professionals involved in the early stages of product development, where business opportunity is often the greatest.
Sensory Evaluation Practices examines the principles and practices of sensory evaluation. It describes methods and procedures for the analysis of results from sensory tests; explains the reasons for selecting a particular procedure or test method; and discusses the organization and operation of a testing program, the design of a test facility, and the interpretation of results. Comprised of three parts encompassing nine chapters, this volume begins with an overview of sensory evaluation: what it does; how, where, and for whom; and its origin in physiology and psychology. It then discusses measurement, psychological errors in testing, statistics, test strategy, and experimental design. The reader is also introduced to the discrimination, descriptive, and affective methods of testing, along with the criteria used to select a specific method, procedures for data analysis, and the communication of actionable results. The book concludes by looking at problems where sensory evaluation is applicable, including correlation of instrumental and sensory data, measurement of perceived efficacy, storage testing, and product optimization. This book is a valuable resource for sensory professionals, product development and production specialists, research directors, technical managers, and professionals involved in marketing, marketing research, and advertising.
A Practical Guide to Sensory and Consumer Evaluations a single resource for those new to sensory science and consumer evaluation, teaching them how to confidently select a method, conduct research, and report the results. Written by one of the world's leading sensory scientists, this book delivers a practical, hands-on approach to answering sensory and consumer evaluation questions. Each chapter is organized around a key practical question stated at the outset. Rather than providing a number of approaches which tend to confuse the reader, the book delivers a step-by-step guide to the specific challenge, with any variations in methods explained within the context of problem-solving. In addition, each method has real-life, worked example taken from the archives of CompuSense, a world leading sensory science laboratory. A series of appendixes covering 'How do I' topics provides practical guidance to larger questions on organizing, conducting, and reporting the results of sensory tests. Many sensory and consumer practitioners do not receive formal training in the operations side of sensory. For those who don't have the time or the need for a broad-based education in the field, this book is an effective, reliable, and practical guide to achieve valuable answers to sensory and consumer research questions. Presents answers to the various questions of sensory and consumer evaluation professionals from one of the world's leading sensory scientists Offers practical insights, permitting someone new to the topic to confidently select a method, conduct research, and report results Provides worked, real-world examples of sensory and consumer research projects from leading sensory science laboratories of CompuSense