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The research for this book was prompted by a combination of events, in particular the election of Mary Robinson to the Presidency and the X Case which rocked Irish society. The book is an exploration of the dynamics between the courts, the legislators and the Irish citizens in relation to certain socio-sexual questions: divorce, contraception, abortion, and homosexuality. Spanning 73 years since the creation of the Irish State, The Politics of Sexual Morality in Ireland questions the nature of the moral order regulating Irish society and the concept of democracy underlying it. It examines the fragile balance struck between tradition and modernity.
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all. Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building goodwill, boosting a brand, and making sales. Instead of overcomplicating modern marketing strategy with jargon, he explains how to use an intuitive, attraction-based framework to understand what successful marketers are doing, how theyre doing it, and where theyre headed next. He explores topics like pickup lines and why nice guys finish last, primarily using the psychology of attraction to uncover what people really want from brands today. He also shares case studies from some of the worlds best brands, including Chrysler, Burberry, and Sharpie. Go beyond Instagram envy, engagement rates, and the list of rules that marketers have created for themselves to get to the crux of the matter: being interesting and likable to Create Brand Attraction. This is not your average business book. Kotick begins by reminding us that marketers are people too, and our job is straightforward: We need to help people like our brands. From that insight, he lays out a refreshingly simple way to approach just about any new platform or marketing strategy challenge. Jason Burby, POSSIBLE, President, Americas In a refreshingly honest account of his own personal experience, Kotick succeeds at offering a how to framework without resorting to the same-old, same-old of other, far less readable, business books. Thomas Gensemer, Burson Marsteller, Chief Strategy Officer
This book examines the problems of prospects of achieving sustainable democracy through power sharing political institutions in societies that have been torn by ethnic conflict. It combines theoretical and comparative essays with a wide range of case studies.
As the Ottoman Empire crumbled, the Middle East and Balkans became the site of contestation and cooperation between the traditional forces of religion and the emergent machine of the sovereign state. Yet such strategic interaction rarely yielded a decisive victory for either the secular state or for religion. By tracing how state-builders engaged religious institutions, elites, and attachments, this book problematizes the divergent religion-state power configurations that have developed. There are two central arguments. First, states carved out more sovereign space in places like Greece and Turkey, where religious elites were integral to early centralizing reform processes. Second, region-wide structural constraints on the types of linkages that states were able to build with religion have generated long-term repercussions. Fatefully, both state policies that seek to facilitate equality through the recognition of religious difference and state policies that seek to eradicate such difference have contributed to failures of liberal democratic consolidation.
Have you ever felt frustrated with the situation in which you find yourself? Take a step back, breathe, and with an open mind, read one womans story of self-discovery, her battle with multiple sclerosis, and journey to find her better way of living. You are bound to read something that resonates with you. Theres Got to Be a Better Way . . . of Living is filled with life lessons, tips on green living, and even some recipes. Give it a try. Youll be the better for it.
Towards a Digital Renaissance traces the excitement and optimism of the early internet, the outsider cyberpunk ethic and open access. But it also monitors the more complex but ultimately more commercialised online world of today, a world dominated by corporate business in which many feel that surveillance has become overwhelming. Jeremy Silver's involvement in various start-ups, both as CEO and investor, led to his leadership of Digital Catapult. Towards a Digital Renaissance examines the interplay between state and private financing in the digital sector. It also argues for the internet's potential to transition from a 'medieval' world of the GAFA big four (Google, Amazon, Facebook and Apple), closed and walled up like medieval city states, to a 'digital renaissance' based on the free exchange of ideas and an enabling metaverse made up of virtual reality and artificial intelligence that deepens our experience of reality rather than restricting or monitoring it.
A bold and singular collection of six plays by Arab and Jewish playwrights explores the human toll of the Israeli-Palestinian conflict: The Admission by Motti Lerner, Scenes From 70* Years by Hannah Khalil, Tennis in Nablus by Ismail Khalidi, Urge for Going by Mona Mansour, The Victims by Ken Kaissar, and The Zionists by Zohar Tirosh-Polk. Rather than striving to achieve balance and moral equivalency between "competing" narratives, the plays investigate themes of identity, justice, occupation, exile, history and homeland with honesty and integrity. The plays do not "take sides" or adhere to ideological orthodoxies but challenge tribalism and narrow definitions of nationalism, while varying widely in thematic content, dramatic structure, and time and place. Where politicians and diplomats fail, artists and storytellers may yet succeed--not in ratifying a peace treaty between Israel and Palestine, but in building the sort of social and political connectivity that enables resolution.
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy
Reveals the importance of ancient Cynicism in defining the Enlightenment and its legacy. This book explores modernity's debt to Cynicism by examining the works of thinkers who turned to the ancient Cynics and dared to imagine an alliance between a socially engaged Enlightenment and the least respectable of early Greek philosophies.