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Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery. In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon, kitchen to turning her brand into a household name and selling her company to Unilever—without sacrificing the integrity of her product or her creative vision. • Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles. • A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate. • Candid advice from an industry disruptor. Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction. Supermaker empowers and unites the next generation of entrepreneurs. • A go-to guide for the passion-to-profit journey. • The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing. • Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
This is a practical guide to evaluating and addressing the challenges of a distressed business - whether due to being overleveraged, poorly managed, or is underperforming. The authors provide practical advice, based on their involvement collectively in more than 150 financially stressed businesses, on how to maximize the value of a troubled business.
Do you love crafting? Are you a DIY guru? Then why not make it your business? Learn the ins and outs to starting a crafting business. With helpful tips and practical advice, becoming a young entrepreneur has never been easier with this eBook!
This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies. This edition includes: • A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder). • Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories. • Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more. • Key Debates that stimulate classroom discussion and encouragecritical analysis. • Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures. • A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories. • End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber. • New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing context Connect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content. New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing. This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time. Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
Dive into the mesmerizing world of glass with "Crafting Transparency," a comprehensive eBook that artfully demystifies the ancient craft and avant-garde art of glassmaking. This vividly written guide invites you into the transformative process of shaping sand and fire into transparent marvels. Embark on a historical journey to uncover the evolution of glass through ages, and understand its poignant role in culture and art. Prepare to be lured into the sacred space of the studio as you learn to set the stage for creativity while respecting the nuances of artisan safety and efficiency. Peek through the clear lens into the heart of glass materials, distinguished by their composition and versatility. Whether you are fascinated by the alchemy of color in glasswork or the sustainable charm of recycled glass; this guide covers it all, providing a solid ground for selecting materials that vibe with your personal vision. Equipped with precise cutters and a mastery over the glowing kiln, join hands with "Crafting Transparency" to take command of tools that feel like an extension of your creativity. From understanding the varied types of glass to troubleshooting the typical kiln conundrums, you will gain insights integral to the craft. Slice, shape, and mold your vision into reality as you immerse yourself in chapters dedicated to the finesse of glass cutting, and the mystique of color and texture in glasswork. Challenge your skills with a plethora of techniques ranging from simple hand-forming to complex layering and slumping. As your journey deepens, "Crafting Transparency" draws back the curtain on practices like glass blowing with detailed tutorials that will boost your confidence. Enter the storytelling narrative of stained glass, or the intricate dance of flames in lampworking, and discover new horizons as an artist. Don’t stop at creation; this guide walks you through showcasing your masterpieces, delving into the business of glassmaking while helping you navigate the landscapes where your art will shine. Venture into the cutting edge of glassmaking where innovation meets tradition, and kindle your imagination with inspiring projects for all levels of proficiency. "Crafting Transparency" is not just a book; it's the companion for both the budding enthusiast and the skilled artisan eager to expand their craft. Begin your transformative journey today. Experience the art of glass through "Crafting Transparency"—where every chapter unlocks a new facet of brilliance in this luminous endeavor.
Poems include quotes by Alan Cohen, Confucius, Buddha, Muhammad, Ravi Zacharias, etc. They are organized by names and from A to Z in coherence with the poems. The collection of poems includes 25 crafting poems from A to Z with quotes just like this one: Crafting is much like the letter U because crafting with used books is one of the best ways to add some style. It's a fun way to make an author's words become even more worthwhile! Crafting is also like U because crafting with the universe in mind is yet undefined but might be the best thing happening to mankind. Crafting with the universe might make you seem very small. Yet that one little space you take for you is the most important crafting space of all. Some very lucky few crafters are able to get in touch with it so make sure you work at it! Crafting is also quite like the letter U because crafting reminds me of crafting with used Christmas cards. Used Christmas cards are also quite nice because of every Xmas craft ingredient that is quite convenient and because crafting with Used Christmas cards also follows the crafting law of the "Petit Bourgeois". There are other things like the blue artistic law and the natural crafting law, but the important thing to remember they are all employing the unwritten law of hem and haw! If you think that this crafting thing is getting out of line, let me tell you this. Question the law of crafting and with you, an expert will have a grand ol' time! And as always, never, never forget this. Make sure to stay true to your hue of blue and your glue. If you stick to this you will always keep your artistic view! Umberto Ungerer can really speak to this: "The only exercise some people get is jumping to conclusions, running down their friends, side-stepping their responsibilities, and pushing their luck!" -Umberto Ungerer Welcome to a happy crafting life and welcome to "Crafting Is Like You!"
Based on the reputable US text the 2nd Southern African Edition of Crafting & Executing Strategy covers what every senior-level or entry-level MBA student in Southern Africa needs to know about crafting, executing and aligning business strategies, through presentation of core concepts and analytical techniques. A separate case and readings sections build on the main text by demonstrating the theory in practice. The core concepts are explained in language that Southern African students can grasp and provide relevant examples as used by small, medium and large SA companies.
Through her books, articles, and periodicals, Barbara Brabec has been showing people how to profit from their creative talents and know-how for over twenty-five years.