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Aimed at crafters, this book features creative packaging ideas for homemade products. Whether selling on sites such as Etsy or through craft or trade shows, it shows you how to give them that professional edge to make the crucial difference between a one-time sale and customers who come back for more.
Whether you're selling on Etsy, in retail, or at a fair, your crafts deserve a package that's as appealing as they are. This inspirational guide shows crafters how to get that professional edge--and turn one-time buyers into loyal customers. It discusses specialist terms, standard envelope sizes, and various materials, and offers a wealth of ideas, tutorials, templates, charts, and interviews with the experts.
Get started selling handmade! This straightforward book walks you through the process of preparing your goods for sale, pricing and bookkeeping, finding venues, marketing and promoting your products, and working with customers both online and off—all without quitting your day job. Clear, concise instructions explain everything you need to know to sell crafts effectively in your spare time, and help you decide whether to take selling to the next level. Learn how to: • Find out whether you—and your crafts—are ready to start selling • Set prices to cover your costs and make a profit • Establish a bookkeeping system • Manage dual inventories of parts and finished goods • Discover the best places to sell your crafts in person or on the Internet • Identify the right people to market to • Accept credit cards and process other forms of payment • Start selling wholesale • Stay out of tax and legal trouble • And much more!
From making boxes to die-cutting your logo, How to Package Your Handmade Products is aimed at crafters, providing a comprehensive guide to creative packaging ideas for handmade products helping designer-makers turn a passion into a lucrative business. Whether selling on sites such as Etsy or through craft fairs, trade shows, and local stores, this book shows you how to give your handmade jewelry, soft craft, or home-ware products that professional edge to make the crucial difference between a one-time sale and customers who come back for more.
This revised and expanded edition of the definitive crafter’s business book covers everything from product development to social media marketing. Crafters looking to turn their hobby into a profession can rely on the tried and true advice in Craft, Inc. An author, entrepreneur, and multidisciplinary creative, Meg Mateo Ilasco offers guidance on everything from developing products and sourcing materials to writing a business plan and paying taxes. With all-new sections on opening an online shop, using social media strategically, and more—along with updated interviews from such craft luminaries as Jonathan Adler and Jill Bliss—this comprehensive primer features the most current information on starting and running a successful creative business.
With the popularity of Etsy and Pinterest, serious art and craft buyers and sellers are turning to the online world to buy, sell, and promote beautiful homemade creations. But where to start? Solga shows you the pros and cons of all the major art and craft sites, as well as tips for creating your own store online.
This book provides a reference for all kinds of crafts that involve ribbon. It includes step-by-step photographed instructions for a wide range of techniques as well as projects to accompany each area of ribbon crafting. This is a comprehensive guide as compared to most books on ribbon crafts that are specific by technique or end result (ribbon flowers, silk ribbon embroidery, making bows). This book explores a wide range of techniques and end products, using all kinds of ribbon, making it an essential reference for all craft enthusiasts. It includes ideas and projects for scrapbooking, home décor, general crafting, and fashion.
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.
From Oaxacan wood carvings to dessert kitchens in provincial France, Critical Craft presents thirteen ethnographies which examine what defines and makes ‘craft’ in a wide variety of practices from around the world. Challenging the conventional understanding of craft as a survival, a revival, or something that resists capitalism, the book turns instead to the designers, DIY enthusiasts, traditional artisans, and technical programmers who consider their labor to be craft, in order to comprehend how they make sense of it. The authors’ ethnographic studies focus on the individuals and communities who claim a practice as their own, bypassing the question of craft survival to ask how and why activities termed craft are mobilized and reproduced. Moving beyond regional studies of heritage artisanship, the authors suggest that ideas of craft are by definition part of a larger cosmopolitan dialogue of power and identity. By paying careful attention to these sometimes conflicting voices, this collection shows that there is great flexibility in terms of which activities are labelled ‘craft’. In fact, there are many related ideas of craft and these shape distinct engagements with materials, people, and the economy. Case studies from countries including Mexico, Nigeria, India, Taiwan, the Philippines, and France draw together evidence based on linguistics, microsociology, and participant observation to explore the shifting terrain on which those engaged in craft are operating. What emerges is a fascinating picture which shows how claims about craft are an integral part of contemporary global change.