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This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.
Long recognized in France as a central figure in French cultural thought, the range and significance of Batille's ideas are now being grasped in the English speaking world. His influence on Derrida, Foucault, Kristeva and Baudrillard is now more clearly understood and Bataille has emerged as a front-rank cultural theorist who posed questions and paradoxes that were extraordinarily prescient. This book offers a comprehensive and detailed presentation and analysis of the full range of his writings - political, philosophical, aesthetic, literary, anthropological and cultural. And tackles his thoughts on waste, sacrifice, death, eroticism, surplus, ecstasy and drunkenness, offering the best available guide to this challenging a
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
Will Wright explores the continuing popularity of the myth of the Wild West, demonstrating how, as a cultural icon, it speaks deeply to a desire for individualism and liberty. The author discusses the myth through market and social theory.
From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volume--edited by a pioneer in the field-invites readers to reflect on a sampling of modern myths, icons, archetypes, and rituals. Ray B. Browne has mined both scholarly and mainstream media to bring together penetrating essays on fads and fashions, sports fandom, the shaping of body image, the marketing of food, vacationing and sightseeing, toys and games, genre fiction, post-9/11 entertainment, and much more.
Discover the x-factor—the driving force behind extraordinary success. What accounts for the difference between the mega-success of Madonna and a thousand other wannabees waiting in the wings? Why did JK Rowling succeed where so many others aspiring writers have failed? And what was it about the slightly neurotic and mediocre schoolboy Sigmund Freud that ensured his position as one of the most brilliant and original thinkers in history? In this engrossing new book, Taylor builds on his theory that feeling like an ‘outsider’ from an early age, whether consciously or subconsciously not fitting into the norm, creates an edge that can drive outstanding success in later life. To this core philosophy Taylor adds a new ingredient: that of creativity, and he explores the interplay of these two factors—a lack of belonging and creativity—in the lives of a sparkling cast of individuals. Go beyond the glitz and glamour to discover how creative energy, harnessed to produce lives and works of extraordinary genius, can often exist against a backdrop of personal struggle and despair. From childhood outsider to adult icon, understand the journey of the following celebrities: Brad Pitt • Elvis Presley • Frieda Kahlo • Walt Disney • Sigmund Freud • Albert Einstein • Andy Warhol • Coco Chanel • David Beckham • Dan Brown • John Lennon • Sir Edmund Hillary • JK Rowling • Angelina Jolie • Tiger Woods • Amelia Earhart • Madonna
Exploring Management, Second Edition by John Schermerhorn, presents a new and exciting approach in teaching and learning the principles of management. This text is organized within a unique learning system tailored to students’ reading and study styles. It offers a clean, engaging and innovative approach that motivates students and helps them understand and master management principles.
This volume presents the very important issue of integrating culture into the second language classroom. Some of its chapters were originally presented at two symposia on culture learning, Interdisciplinary Perspectives on Culture learning in the Second Language Curriculum, held at the University of Minnesota in 1991 and 1994. Other chapters were developed at a third conference, Culture as the Core: Transforming the Language Curriculum. The latter brought scholars and practitioners together to reflect on the earlier theoretical discussions, refine those ideas in light of subsequent theoretical developments, and translate theory into classroom practice.
This book provides a theoretical framework and case study to explore how media systems take on the form and coloration given to them by culture and in tandem with the affecting socio-political and economic systems, which are also defined by society’s values, beliefs, and attitudes and even more so by those of its elites.