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Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term ‘cool’ suitable for describing some essence of their country’s brand. Cool Nations. Media and the Social Imaginary of the Branded Country traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of the nation, the shift to a promotional political culture, and the role of media in contributing to the circulation of the idea of the Cool Nation. The social imaginary of nation branding takes its theory and practices from marketing, unlike earlier imaginations based on ideas of democracy or citizenship. Cool Nations argues that "cool" is one of the vehicles through which the commodification of nations takes place.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
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For anyone who's ever dreamed of ruling over their own empire, here's your chance! Micronations are imaginary countries that have a lot of the same things as real ones: laws, customs, history, and their own flags, coins, and postage stamps. Micronations: Invent Your Own Country and Culture takes readers step-by-step to create their own unique realm, using examples from real nations, micronations, and fictional lands. What makes a country a country? What symbols and systems define a country and help it function? Learn about geography and government, technology and the environment, art and culture, and the literary device of "world-building" used in works like The Hobbit and Harry Potter. Kids get to invent their own language, music, games, clothing, food, and holidays to fit their micronation's tradition. Whether they create a land of time travel where every city exists in a different epoch or an underwater monarchy whose chief export is fish, Micronations: Invent Your Own Country and Culture will engage kids' imagination and teach make-believe rulers how the real world works. This title meets Common Core State Standards for literacy in language arts, history and social studies; Guided Reading Levels and Lexile measurements indicate grade level and text complexity.
Learn About What Makes A Nation, Including Political Boundaries, Government Systems, Money, And Shared Traditions. Social Studies Based Leveled Readers For Use In Guided Reading And Social Studies Instruction.