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A collection of essays examining cultures of consumption on the African continent From early department stores in Cape Town to gendered histories of sartorial success in urban Togo, contestations over expense accounts at an apartheid state enterprise, elite wealth and political corruption in Angola and Zambia, the role of popular religion in the political intransigence of Jacob Zuma, funerals of big men in Cameroon, youth cultures of consumption in Niger and South Africa, queer consumption in Cape Town, middle-class food consumption in Durban and the consumption of luxury handcrafted beads, this collection of essays explores the ways in which conspicuous consumption is foregrounded in various African contexts and historical moments. The essays in Conspicuous Consumption in Africa put Thorstein Veblen’s concept under robust critical scrutiny, delving into the pleasures, stresses and challenges of consuming in its religious, generational, gendered and racialised aspects, revealing conspicuous consumption as a layered set of practices, textures and relations. This volume shows how central and revealing conspicuous consumption can be to fathoming the history of Africa’s projects of modernity, and their global lineages and legacies. In its grounded, up-close case studies, it is likely to feed into current public debates on the nature and future of African societies – South African society in particular.
Kirikongo is an archaeological site composed of thirteen remarkably well-preserved discrete mounds occupied continually from the early first to the mid second millennium AD. It spans a dynamic era that saw the growth of large settlement communities and regional socio-political formations, development of economic specializations, intensification in interregional commercial networks, and the effects of the Black Death pandemic. The extraordinary preservation of architectural units, activity areas and industrial zones provides a unique opportunity to discern the cultural practices that created stratified mounds (tells) in this part of West Africa. Building from a new detailed zooarchaeological analysis and refinements in stratigraphic precision, this book argues that repeated ritual activity was a significant factor in the accumulation of stratified archaeological deposits. The book details consistencies in form and content of discrete loci containing animal bones, food remains, and broken and unbroken objects and suggests that these are the remnants of sequential ancestor shrines created when domestic spaces were converted to tombs or dedicated mortuary monuments were constructed. Continuities and transformations in ancestral rituals at Kirikongo inform on earlier West African ritual practices from the second millennium BC as well as political and social transformations at the site. More broadly, this case study provides new insights on anthropogenic mound (tell) formation processes, social zooarchaeology, material culture theory, historical ontology, and the analysis of ritual and religion in the archaeological record.
This book is the first of its kind to bring together a collection of critical scholarly work on consumer culture in South Africa, exploring the cultural, political, economic, and social aspects of consumption in post-Apartheid society. From sushi and Japanese diplomacy to Queen Sophie’s writhing gown, from middle class Sowetan golfers to an indebted working class citizenry, from wedding websites to wedding nostalgia, from the liberation of consuming to the low wage labour of selling, the chapters in this book demonstrate a variety of themes, showing that to start with consumption, rather than ending with it, allows for new insights into long-standing areas of social research. By mapping, exploring and theorizing the diverse aspects of consumption and consumer culture, the volume collectively works towards a fresh set of empirically rooted conceptual commentaries on the politics, economics, and social dynamics of modern South Africa. This effort, in turn, can serve as a foundation for thinking less parochially about neoliberal power and consumer culture. On a global scale, studying consumption in South Africa matters because in some ways the country serves as a microcosm for global patterns of income inequality, race-based economic oppression, and hopes for the material betterment of life. By exploring what consumption means on the ‘local’ scale in South Africa, the possibility arises to trace new global links and dissonances. This book was originally published as a special issue of Critical Arts.
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development. Recognize that Africa is richer than you think Africa is richer than India on the basis of gross national income (GNI) per capita, and a dozen African countries have a higher GNI per capita than China. Aim for Africa Two Opportunities exist in all parts of the market, particularly the 400 million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure. Develop strategies for the most youthful market in the world Companies are recognizing opportunities from diapers to music to medicine in a market growing younger every day. Understand that Africa is not a “media dark” continent From Nollywood to satellite to broadband, media is exploding on the continent. Recognize the hidden strength of the African diaspora The African diaspora brings resources and knowledge to African development and expands the African opportunity beyond the continent. Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs.
This open access book presents a picture of the current energy challenges on the African continent (and the Sub-Saharan region in particular) and proposes pathways to an accelerated energy transition. Starting with an analysis of the status quo and the outlook for Africa’s energy demand and energy access, it provides an account of the available resources, including hydrocarbons and renewable energy resources, which are playing an increasingly crucial role. It then moves on to analyze the level of investment required to scale-up Africa’s energy systems, shedding light on the key barriers and elaborating on potential solutions. It also provides a suggestion for improving the effectiveness of EU–Africa cooperation. While mainly intended for policymakers and academics, this book also speaks to a broader audience interested in gaining an overview of the challenges and opportunities of the African energy sector today and in the future.
The study of consumption, including such aspects as social differentiation, communication and the change of needs, has become a major field of study within material culture research. This volume includes ethnographic case studies documenting a wide range of local practices with regard to consumer goods. Each chapter deals with the social dynamics engendered by new modes of consumption in specific areas (Cte dIvoire, Zambia, Tanzania, Nigeria, Burkina Faso and Niger).
This book argues that we need to focus attention on the ways that workers themselves have invested subjectively in what it means to be a worker. By doing so, we gain an explanation that moves us beyond the economic decisions made by actors, the institutional constraints faced by trade unions, or the power of the state to interpellate subjects. These more common explanations make workers and their politics visible only as a symptom of external conditions, a response to deregulated markets or a product of state recognition. Instead – through a history of retailing as a site of nation and belonging, changing legal regimes, and articulations of race, class and gender in the constitution of political subjects from the 1930s to present-day Wal-Mart – this book presents the experiences and subjectivities of workers themselves to show that the collective political subject ‘workers’ (abasebenzi) is both a durable and malleable political category. From white to black women’s labour, the forms of precariousness have changed within retailing in South Africa. Workers’ struggles in different times have in turn resolved some dilemmas and by other turn generated new categories and conditions of precariousness, all the while explaining enduring attachments to labour politics.
Sub-Saharan Africa is no longer a troubled ‘dark continent.’ Most of its constituent countries are now enjoying significant economic growth and political progress. The new Africa has begun to banish the miseries of the past, and appears ready to play an important role in world affairs. Thanks to shifts in leadership and governance, an African renaissance could be at hand. Yet the road ahead is not without obstacles. As world renowned expert on African affairs, Robert Rotberg, expertly shows, Africa today maybe poised to deliver real rewards to its long suffering citizens but it faces critical new crises as well as abundant new opportunities. Africa Emerges draws on a wealth of empirical data to explore the key challenges Africa must overcome in the coming decades. From peacekeeping to health and disease, from energy needs to education, this illuminating analysis diagnoses the remaining impediments Africa will need to surmount if it is to emerge in 2050 as a prosperous, peaceful, dynamic collection of robust large and small nations. Africa Emerges offers an unparalleled guide for all those interested in the dynamics of modern Africa’s political, economic, and social development.
A collection of essays examining cultures of consumption on the African continent From early department stores in Cape Town to gendered histories of sartorial success in urban Togo, contestations over expense accounts at an apartheid state enterprise, elite wealth and political corruption in Angola and Zambia, the role of popular religion in the political intransigence of Jacob Zuma, funerals of big men in Cameroon, youth cultures of consumption in Niger and South Africa, queer consumption in Cape Town, middle-class food consumption in Durban and the consumption of luxury handcrafted beads, this collection of essays explores the ways in which conspicuous consumption is foregrounded in various African contexts and historical moments. The essays in Conspicuous Consumption in Africa put Thorstein Veblen’s concept under robust critical scrutiny, delving into the pleasures, stresses and challenges of consuming in its religious, generational, gendered and racialised aspects, revealing conspicuous consumption as a layered set of practices, textures and relations. This volume shows how central and revealing conspicuous consumption can be to fathoming the history of Africa’s projects of modernity, and their global lineages and legacies. In its grounded, up-close case studies, it is likely to feed into current public debates on the nature and future of African societies – South African society in particular.
The multiple indicator-multiple cause (MIMIC) method is a well-established tool for measuring informal economic activity. However, it has been criticized because GDP is used both as a cause and indicator variable. To address this issue, this paper applies for the first time the light intensity approach (instead of GDP). It also uses the Predictive Mean Matching (PMM) method to estimate the size of the informal economy for Sub-Saharan African countries over 24 years. Results suggest that informal economy in Sub-Saharan Africa remains among the largest in the world, although this share has been very gradually declining. It also finds significant heterogeneity, with informality ranging from a low of 20 to 25 percent in Mauritius, South Africa and Namibia to a high of 50 to 65 percent in Benin, Tanzania and Nigeria.