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Youth labor is an important element in our modern economy, but as students’ consumption habits have changed, so too have their reasons for working. In Consuming Work, Yasemin Besen-Cassino reveals that many American high school and college students work for social reasons, not monetary gain. Most are affluent, suburban, white youth employed in part-time jobs at places like the Coffee Bean so they can be associated with a cool brand, hangout with their friends, and get discounts. Consuming Work offers a fascinating picture of youth at work and how jobs are marketed to these students. Besen-Cassino also shows how the roots of gender and class inequality in the labor force have their beginnings in this critical labor sector. Exploring the social meaning of youth at work, and providing critical insights into labor and the youth workforce, Consuming Work contributes a deeper understanding of the changing nature of American labor.
Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book.
The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. Key to Paul Ransome′s argument is the hypothesis that affluence is the crucial factor in the shift away from work and towards consumption. Uniquely emphasizing the links between work, consumption and culture, rather than keeping each element separate, the author looks at: - the changing significance of work in society - the meaning, growth and significance of affluence - the growing importance of consumption as a source of identity and its implications the impact of the shift to consumption on work/life balance Work, Consumption and Culture engages the reader with its lively debating style. It is an essential introduction for sociology and cultural studies students on courses relating to consumption and the role of work in contemporary society. `This book offers a balanced account of the changing importance of work and consumption in contemporary industrial society. Clearly written, the author identifies the central role that affluence plays in the relationship between work and consumption, and in the development of social life and individual identity′ - Professor Paul Blyton, Cardiff Business School
In this book, the authors use a combination of methods to understand how young people in the early twenty-first century see the political world, and why they are choosing not to be engaged in it. Special attention is paid to The Daily Show with Jon Stewart, the one political outlet that young people of all political stripes can agree on. Minimizing academic jargon and translating statistics into plain language, Consuming Politics is accessible to anyone who wants to know what happened to the angry youth and what can be done about it.
Listening to, buying and sharing music is an immensely important part of everyday life. Yet recent technological developments are increasingly changing how we use and consume music. This book collects together the most recent studies of music consumption, and new developments in music technology. It combines the perspectives of both social scientists and technology designers, uncovering how new music technologies are actually being used, along with discussions of new music technologies still in development. With a specific focus on the social nature of music, the book breaks new ground in bringing together discussions of both the social and technological aspects of music use. Chapters cover topics such as the use of the iPod, music technologies which encourage social interaction in public places, and music sharing on the internet. A valuable collection for anyone concerned with the future of music technology, this book will be of particular interest to those designing new music technologies, those working in the music industry, along with students of music and new technology.
Consumption, Jobs and the Environment argues that the present pattern of development, based on everlasting economic growth, is completely unsatisfactory from a welfare point of view. It threatens ecological catastrophe while perpetuating poverty. Roy Carr-Hill and John Lintott propose an alternative policy framework based explicitly on welfare and suggest where cuts in consumption, working hours and ecological risks might be made most usefully.
Mexican migration to the United States and Canada is a highly contentious issue in the eyes of many North Americans, and every generation seems to construct the northward flow of labor as a brand new social problem. The history of Mexican labor migration to the United States, from the Bracero Program (1942-1964) to the North American Free Trade Agreement (NAFTA), suggests that Mexicans have been actively encouraged to migrate northward when labor markets are in short supply, only to be turned back during economic downturns. In this timely book, Mize and Swords dissect the social relations that define how corporations, consumers, and states involve Mexican immigrant laborers in the politics of production and consumption. The result is a comprehensive and contemporary look at the increasingly important role that Mexican immigrants play in the North American economy.
Britain’s high street revolution has made retailing one of the most important and dynamic sectorsof the British economy in the last twenty years. It has had an irreversible impact on our towns and cities and, for many people, transformed shopping from an unattractive domestic chore to a pleasurable ‘leisure ‘experience’, offering consumers an everchanging array of ‘disposable dreams’. The resulting ‘retail culture’ is everywhere – it has colonised huge areas of our social life outside the traditional high street, from sporting venues to arts centres, from railway termini to museums. Many see it as the epitome of Thatcher’s Britain, breeding acquisitive individualism and destroying our traditional manufacturing base. Others see it as a potential saviour of an ailing economy. Yet to date there has been no thorough analysis of this all-pervasive phenomenon, from its economic roots to its profound social effects. In Consuming Passion, Carl Gardner and Julie Sheppard have written the first overall study of the ‘retail revolution’ – a controversial and hard-hitting look at where retailing has come from, what it has achieved and where it is going. Key issues such as the role of design, the growth of the supermarket and shopping centre and the poor conditions of retail employment are all minutely examined. The book also discusses the very real pleasures that consumers gain from today’s enhanced shopping experience. The authors take an iconoclastic look at some of the powerful myths that have sprung up around retail: ‘the death of the high street’ scenario; the central role of credit; retailing as a major creator of employment; and the imminent possibility of ‘retail saturation’. A fascinating book for everyone who likes shopping – and even those who hate it. First published 1989.
Britain’s high street revolution has made retailing one of the most important and dynamic sectorsof the British economy in the last twenty years. It has had an irreversible impact on our towns and cities and, for many people, transformed shopping from an unattractive domestic chore to a pleasurable ‘leisure ‘experience’, offering consumers an everchanging array of ‘disposable dreams’. The resulting ‘retail culture’ is everywhere – it has colonised huge areas of our social life outside the traditional high street, from sporting venues to arts centres, from railway termini to museums. Many see it as the epitome of Thatcher’s Britain, breeding acquisitive individualism and destroying our traditional manufacturing base. Others see it as a potential saviour of an ailing economy. Yet to date there has been no thorough analysis of this all-pervasive phenomenon, from its economic roots to its profound social effects. In Consuming Passion, Carl Gardner and Julie Sheppard have written the first overall study of the ‘retail revolution’ – a controversial and hard-hitting look at where retailing has come from, what it has achieved and where it is going. Key issues such as the role of design, the growth of the supermarket and shopping centre and the poor conditions of retail employment are all minutely examined. The book also discusses the very real pleasures that consumers gain from today’s enhanced shopping experience. The authors take an iconoclastic look at some of the powerful myths that have sprung up around retail: ‘the death of the high street’ scenario; the central role of credit; retailing as a major creator of employment; and the imminent possibility of ‘retail saturation’. A fascinating book for everyone who likes shopping – and even those who hate it. First published 1989.
The realms of consumption have typically been seen to be distinct from those of work and production. This book examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be