Download Free Constructing The Persuasive Portfolio Book in PDF and EPUB Free Download. You can read online Constructing The Persuasive Portfolio and write the review.

Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletcher's categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method.
Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
Some buildings are famous. Others deserve to be, but in their modesty remain satisfied to stand simply as excellent works of architecture. Such is the case with Ohio State University School or Architecture's recently completed Knowlton School of Architecture. Designed by the internationally respected firmMack Scogin Merrill Elam, Knowlton manages to project both a monumental physicality and a sense of subdued elegance. Mack Scogin Merrill Elam Architects/Knowlton Hall provides acomprehensive look at this impressive new work using sketches, models, renderings, working drawings, and photographs. As with all of the books in the Source Books in Architecture series, it is accompanied by commentaries from the architects and critics who explore both the technical andcontextual elements of the work.
Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.
The Architecture Portfolio Guidebook shows you how to make portfolios for both academic and professional needs to provide reviewers exactly what they are looking for. In school, architecture curricula nurture the knowledge and skills to develop design work to varying levels of presentation. In the profession, those skills are further developed and applied in the creation of the built environment. In both contexts, a portfolio is a core component for admission and advancement. This book provides key strategies to: • develop an understanding of the unique needs of professional and academic organizations; • identify applicants’ key differentiators; • highlight how applicants present themselves in their portfolios to address institutional needs; • create successful reinforcing documentation; • communicate using portfolios. Rather than proposing generic solutions, this book details the successful practices for portfolio creation by addressing portfolio creation academically and professionally. Supporting insights and examples from leading academics and architects from around the world reinforce the themes presented in this guidebook. An ideal read for students and professionals of architecture, landscape architecture, interior design, and urban design, looking to advance their studies and careers.
Graphic Design for Architects is a handbook of techniques, explanations and examples of graphic design most relevant to architects. The book covers a variety of scales of graphic design, everything from portfolio design and competition boards, to signage and building super-graphics – to address every phase of architectural production. This book combines and expands on information typically found in graphic design, information design, and architectural graphics books. As architectural communication increases to include more territory and components of a project, it is important for designers to be knowledgeable about the various ways in which to communicate visually. For instance, signage should be designed as part of the process – not something added at the end of a project; and the portfolio is a manifestation of how the designer works, not just an application to sell a design sensibility. In thinking about architecture as a systematic and visual project, the graphic design techniques outlined in this book will help architects process, organize and structure their work through the lens of visual communication. Each chapter is titled and organized by common architectural modes of communication and production. The chapters speak to architects by directly addressing projects and topics relevant to their work, while the information inside each chapter presents graphic design methods to achieve the architects’ work. In this way, readers don’t have to search through graphic design books to figure out what’s relevant to them – this book provides a complete reference of graphic techniques and methods most useful to architects in getting their work done.
A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnestock demonstrates how word choice, sentence form, and passage construction can combine to create effective spoken and written arguments. With examples from political speeches, non-fiction works, and newspaper reports, Rhetorical Style surveys the arguer's options at the word, sentence, interactive, and passage levels, and illustrates the enduring usefulness of rhetorical stylistics in analyzing and constructing arguments.
Revision is often a confusing and difficult process for students, but it's also the most important part of the writing process. If students leave our classrooms not knowing how to move a piece of writing forward, we've failed them. Revision Decisions: Talking Through Sentences and Beyond will help teachers develop the skills students need in an ever-evolving writing, language, and reading world. Jeff Anderson and Deborah Dean have written a book that engages writers in the tinkering, playing, and thinking that are essential to clarify and elevate writing. Focusing on sentences, the authors use mentor texts to show the myriad possibilities that exist for revision. Essential to their process is the concept of classroom talk. Readers will be shown how revision lessons can be discussed in a generative way, and how each student can benefit from talking through the revision process as a group. Revision Decisions focuses on developing both the writing and the writer. The easy-to-follow lessons make clear and accessible the rigorous thinking and the challenging process of making writing work. Narratives, setup lessons, templates, and details about how to move students toward independence round out this essential book. Additionally, the authors weave the language, reading, and writing goals of the Common Core and other standards into an integrated and connected practice. The noted language arts teacher James Britton once said that good writing floats on a sea of talk. Revision Decisions supports those genuine conversations we naturally have as readers and writers, leading the way to the essential goal of making meaning.