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Helps you to discover the world's most exclusive and exciting spas - from Spain to South Africa, the Seychelles to Singapore. This book offers a collection of luxury hotels, inns, resorts and spas from castles in Scotland to exotic spas in the Caribbean.
Contemporary and compact format. Properties ordered by continent and country for easy navigation. Location map. Detailed glossary of spa terms. At a glance amenity symbols. Key information clearly identified - full contact details, key treatments and key products.
A comprehensive illustrated reference to annually inspected and recommended prestigious hotels inns resorts and spas throughout the Americas and Caribbean
A guide to the independent hotels, mountain retreats, island resorts and country ranches for North America, Bermuda, the Caribbean, Mexico and the Pacific. It features over 200 properties including many secret hideaways.
Water has long been associated with the magical, the mysterious and the divine. From sacred springs to holy wells, and from hydropathic cures and temperance reform to the modern spa, Ian Bradley explores how water's creative, health-giving and restorative powers have been conceived, worshipped and marketed in an essentially spiritual way. In pre-Christian times, springs and rivers were seen as the dwelling places of deities with magical life-giving and curative powers, associated especially with the feminine and with ritual cleansing and rebirth. With the coming of Christianity, water was incorporated into Christian ritual and tradition through baptism and the cult of holy wells. From the 16th century onwards, the benefits of water came to be seen more in terms of therapeutic healing than the miraculous. Through the development of drinking and bathing cures, spas and hydrotherapy, a more scientific but still essentially spiritual understanding of the curative properties of water was developed. By the eighteenth century, spas and watering places had acquired their own enchanted and mysterious qualities, in many ways taking the place of medieval pilgrim shrines. Now, a new, more hedonistic kind of pilgrim comes to modern spas to experience a potent post-modern elixir of self-oriented well-being.
This beautifully-executed, full color guidebook offers a profile of each spa within luxury and destination resorts, including its unique locale, accommodations, spa facilities, treatments, and what makes the spa extraordinary within the industry.
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.