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Among the finest examples of European craftsmanship are the clocks produced for the luxury trade in the eighteenth century. The J. Paul Getty Museum is fortunate to have in its decorative arts collection twenty clocks dating from around 1680 to 1798: eighteen produced in France and two in Germany. They demonstrate the extraordinary workmanship that went into both the design and execution of the cases and the intricate movements by which the clocks operated. In this handsome volume, each clock is pictured and discussed in detail, and each movement diagrammed and described. In addition, biographies of the clockmakers and enamelers are included, as are indexes of the names of the makers, previous owners, and locations.
The ideal book for people who want to increase their word power. Thorough coverage of 1,200 words and 240 roots while introducing 2,300 words. The Vocabulary Builder is organized by Greek and Latin roots for effective study with nearly 250 new words and roots. Includes quizzes after each root discussion to test progress. A great study aid for students preparing to take standardized tests.
This comprehensive text presents descriptive and inferential statistics with an assortment of business examples and real data, and an emphasis on decision-making. The accompanying CD-ROM presents Excel and Minitab tutorials as well as data files for all the exercises and exmaples presented.
Paul Klee was endowed with a rich and many-sided personality that was continually spilling over into forms of expression other than his painting and that made him one of the most extraordinary phenomena of modern European art. These abilities have left their record in the four intimate Diaries in which he faithfully recorded the events of his inner and outer life from his nineteenth to his fortieth year. Here, together with recollections of his childhood in Bern, his relations with his family and such friends as Kandinsky, Marc, Macke, and many others, his observations on nature and people, his trips to Italy and Tunisia, and his military service, the reader will find Klee's crucial experience with literature and music, as well as many of his essential ideas about his own artistic technique and the creative process.
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Paint by Sticker: Travel celebrates a time when elegant posters, in an Art Deco style, beckoned visitors to faraway romantic places—from Venice, with its canals and gondolas, to Cairo, gateway to the pyramids—all through the absorbing activity of painting by sticker. Paint by Sticker is a compelling new activity for crafters and artists, doodlers and coloring book enthusiasts of all ages. As in paint-by-number, each template is divided into dozens of spaces, each with a number that corresponds to a particular sticker. Find the sticker, peel it, place it. And then the next, and the next, and the next, until your “poster” comes to life. Paint by Sticker: Travel includes everything you need to create twelve vibrant, nostalgic travel posters—the stickers, the templates, the intuitive directions. The works include Moscow, home of St. Basil’s Cathedral and its candy-colored onion domes. India and the Taj Mahal, crown jewel in a world of fascinating destinations. Bermuda. Monaco. Japan and its cherry blossoms and pagodas. Bon voyage!
A fascinating account of the friendship between two of the most brilliant minds of the twentieth century Germany in the mid 1920s, a place and time of looming turmoil, brought together Walter Benjamin—acclaimed critic and extraordinary literary theorist—and Bertolt Brecht, one of the twentieth century’s most influential playwrights. It was a friendship that would shape their writing for the rest of their lives. In this groundbreaking work, Erdmut Wizisla explores what this relationship meant for them personally and professionally, as well as the effect it had on those around them. From the first meeting between Benjamin and Brecht to their experiences in exile, these eventful lives are illuminated by personal correspondence, journal entries and private miscellany—including previously unpublished materials—detailing the friends’ electric discussions of their collaboration. Wizisla delves into the archives of other luminaries in the distinguished constellation of writers and artists in Weimar Germany, which included Margarete Steffin, Theodor Adorno, Ernst Bloch and Hannah Arendt. Wizisla’s account of this friendship opens a window on nearly two decades of European intellectual life.