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During the 1880s, the tobacco manufacturing industries of Britain and America were revolutionized by the introduction of mechanized cigarette production. The development of this novel, image-laden product constituted a triumph for the methods of mass production and mass distribution in this most traditional of consumer goods industries. The Global Cigarette charts the way in which these innovations in manufacturing and marketing methods led to the formation in 1902 of the British American Tobacco Co. as an Anglo-American multinational joint venture designed to promote cigarettes in international markets. Based on archive materials from a wide variety of sources, including the company's own internal records, this book provides the first authoritative account of BAT's evolution and growth up until the Second World War. In particular, The Global Cigarette shows the way in which the company developed a vast array of international operating subsidiaries, explores how it managed these enterprises in different political and cultural contexts–notably in China and India–and analyses the way in which the company, as a mature multinational enterprise, coped with the severe international economic dislocations of the 1930s. In the era of globalization, this account of the operational and organizational arrangements of a prefigurative 'global' company will shed light on current debates on alliances, joint ventures, and international business.
The history of the South in this century has been obscured in the ever-growing mass of information about the region's rapid change and turbulent development. In this book, Volume X of A History of the South, the historical image of the modern South is brought into full focus for the first time.George Brown Tindall presents a thorough and well-balanced historical narrative of the region during the years 1913--1945 when the South underwent a transformation from a predominantly agricultural area to one of growing industrialization.The inauguration of President Woodrow Wilson ended a half century of political isolation for the South and ushered in an era of agrarian reforms, prohibition, woman suffrage, industrial growth, and recurring crises for Southern farmers. During the 1920's the South was caught in a contrast of urban booms and farm distress. There were flareups of racial violence, and the Ku Klux Klan was revived. Mr. Tindall devotes considerable attention to the Southern literary renaissance which produced William Faulkner, Thomas Wolfe, and many other notable writers and critics.The Emergence of the New South provides a new understanding of the changing political and social climate in the South under the stresses of depression, the New Deal, the labor movement, Negro unrest, and two world wars.
In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama. Reynolds's rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke's American Tobacco Company in 1899, the Reynolds company became the agency for consolidating the flat plug industry. In 1907, as the government began its antitrust suit against Duke, Reynolds himself bucked the trust and introduced another bestseller: Prince Albert smoking tobacco. The government won its suit in 1911; Duke's Tobacco Combination was dissolved, and Reynolds, left with a free and independent company, a much larger plant, and improved machinery, immediately began an expansion program. In 1913 Reynolds introduced Camels, a blend of Burley and flue-cured tobacco with some Turkish leaf. Perhaps the best-known cigarette ever produced, Camels swept the market and generally led the way until the development of filter-tipped cigarettes in the 1950s. Other important Reynolds advances include the systematic purchase and storage of leaf tobacco, the development of a stemming machine, the adoption of cellophane for wrapping cigarettes, and the production of cigarette paper. For its employees, the company established a medical department, introduced lunch rooms and day nurseries, and installed group life insurance. Perhaps more important than any of these items was the development of reconstituted leaf, a method of combining scrap tobacco and stems into a fine elastic leaf entirely suitable for use in any tobacco product. This achievement represented a savings of 25 percent in the cost of leaf and was followed by the development of the filter-tipped Winstons and Salems. The R. J. Reynolds Tobacco Company includes absorbing accounts of the company's steady technological progress, its labor problems and advances, and its influential role in North Carolina and in the industry through 1962.
Editions for 1954 and 1967 by O. Handlin and others.