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Covers more than 400 prominent companies most studied by students. Entries follow a standard set of rubrics to facilitate comparison between companies. Also included are company logos, illustrations and ticker symbols, current market share, new products, and where to write for an annual report.
This basic source for identification of U.S. manufacturers is arranged by product in a large multi-volume set. Includes: Products & services, Company profiles and Catalog file.
Vols. for 1970-71 includes manufacturers' catalogs.