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Fearless sheep Lana Lynn is all set to train her flock's new watchdog. Will a case of mistaken identity derail her efforts and put the sheep in jeopardy? The sheep are in an uproar when they find out a new watchdog is coming to protect the flock, so the intrepid Lana Lynn decides to take training matters into her own hooves. When a fierce-looking canine emerges from the woods, Lana Lynn jumps right into her efforts. The new watchdog doesn't quite catch on to herding or staying up all night guarding the sheep, but Lana Lynn isn't deterred. As she continues showing this new watchdog the ropes, she gets a creeping suspicion that something isn't right. And her fellow sheep could be in jeopardy! Author Rebecca Van Slyke has created a charmingly overconfident heroine in Lana Lynn, enhanced by Anca Sandu's adorable and funny illustrations. An ideal read-aloud full of good farm fun!
The Canadian edition of The Little Black Book of Scams is a compact and easy to use reference guide filled with information Canadians can use to protect themselves against a variety of common scams. It debunks common myths about scams, provides contact information for reporting a scam to the correct authority, and offers a step-by-step guide for scam victims to reduce their losses and avoid becoming repeat victims. Consumers and businesses can consult The Little Black Book of Scams to avoid falling victim to social media and mobile phone scams, fake charities and lotteries, dating and romance scams, and many other schemes used to defraud Canadians of their money and personal information.
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches -- a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Vols. for 1970-71 includes manufacturers' catalogs.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Drawing on the amazing story of Shackleton and his polar exploration team’s survival against all odds, author Dennis N. T. Perkins demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. Part adventure tale and part leadership guide, Leading at the Edge uncovers what the legendary Antarctic adventure of Sir Ernest Shackleton, his ship Endurance, and his team of twenty-seven polar explorers can teach us about bringing order to chaos through true leadership. Among other skills, you’ll learn how to: instill optimism while staying grounded in reality, step up to risks worth taking, consistently reinforce your team message, set a personal example, find things to celebrate, laugh small things off, and--even in the face of extreme temperatures, hazardous ice, scarce food, and complete isolation--never give up. This second edition of Leading at the Edge features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott, which transcend the one-hundred-plus years since their historic race to the South Pole to help today’s leaders learn valuable lessons about the meaning of true success.
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Every day across America, consumers face issues with credit cards, mortgages, car loans, and student loans. When they are cheated or mistreated, all too often they hit a brick wall against the financial companies. People are fed up with being run over by big corporations, and few have the resources or expertise to fight back on their own. It is no wonder consumers feel powerless: they are outgunned every step of the way. Since 1970, the financial industry has doubled in size. It is the biggest source of campaign contributions to federal candidates and parties, spending about $1 billion annually on campaigns and another $500 million on lobbying. The four biggest banks each now has more than $1 trillion in assets. Financial products have become a mass of fine print that consumers can hardly even read, let alone understand. Growing problems in the increasingly one-sided finance markets blew up the economy in 2008. In the aftermath, Congress created the Consumer Financial Protection Bureau. Sharing the stories of individual consumers, Watchdog shows how the Bureau quickly became a powerful force for good, suing big banks for cheating or deceiving consumers, putting limits on predatory lenders, simplifying mortgage paperwork, and stepping in to help solve problems raised by individual consumers. It tells a hopeful story of how our system can be reformed by putting government back on the side of the people, to strengthen our families, safeguard the marketplace, and establish a new baseline of fairness in our democratic society.