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Les réseaux sociaux sont un moyen de développement extrêmement puissant. Pourtant, le web 2.0 a déjà porté atteinte à la réputation de nombreuses marques... • Faut-il s'engager sur les médias sociaux ? • Comment se protéger contre les risques d’image inhérents à une présence en ligne ? • Comment s’assurer que votre entreprise tire le meilleur des médias sociaux ? • Comment dialoguer avec les communautés sur Internet sur des sujets sensibles ? Cet ouvrage illustré de nombreux exemples de crise d’image, crise industrielle, crise internationale ou locale... permet aux responsables marketing ou communication de comprendre ce que changent les médias sociaux à la communication de l’entreprise. Il donne les clés pour reconnaître les signaux faibles, anticiper les risques de crise sur les médias sociaux et communiquer efficacement en cas de crise. Les + Les témoignages de nombreux experts du web collaboratif La nouvelle donne des médias sociaux : leur rôle dans le développement de la crise et comment les exploiter pour l’éviter
The integration of technology in modern society has created a deeper connectivity between people around the globe, as well as provided ample opportunity for the exchange of knowledge and ideas. These interactions allow greater opportunities for developments in research and innovation. Research Paradigms and Contemporary Perspectives on Human-Technology Interaction presents comprehensive coverage on the application of information technology and systems on daily activities and examines its impacts at an interdisciplinary level. Highlighting numerous insights into relevant areas such as e-government, web accessibility, and social media, this book is an ideal reference source for academics, professionals, practitioners, graduate students, and researchers seeking material on the relationship between humans and emerging technologies in modern society.
The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.
After the young South African athlete Caster Semenya won the 800m title at the 2009 World Championships she was obliged to undergo gender testing and was temporarily withdrawn from international competition. The way that this controversy unfolded represents a rich and multi-layered example of the construction of gender in wider society and the interrelationships between sport, culture and the media. This is the first book to explore the case in depth, from socio-cultural, ethical and legal perspectives. Analysing what came to be called "the Caster Semenya Case" in a comprehensive and multi-disciplinary fashion, and covering issues from media discourses and the rhetoric and regulations of the sport’s governing bodies to the reaction of the athlete herself, the book explores the ethics of how gender norms in sport, and in society more generally, are constructed through appearance, behaviour and sporting performance. This 2009 controversy can be taken as an indicator of the tensions of the time, and served as a link between medical sciences, society and gender. Including discussions of key concepts such as 'intersex', 'body norms', and 'fairness', Gender Testing in Sport is fascinating and important reading for anybody with an interest in sport studies, gender studies or biomedical ethics.
The development of connected, communicating objects is showing no signs of slowing down. With an increasing number of objects available on the market, the evolution of the Internet of Things is leading to more and more fields being explored via information and communication sciences. This book analyzes the ecosystem of the Internet of Things by retracing the historical and technological context of the Internet's evolution from traditional to dynamic, social and semantic, and then towards this ecosystem of connected objects. The evolution of concepts surrounding the Internet of Things is explored via real-life examples of connected objects; both those used for specific functions and for more general everyday objects. Numerous issues associated with these new technological and digital transformations in a "hyperconnected" world, as well as the impact of the massive influx of connected objects, are discussed. The crucial questions of potential intrusion into the private lives of users as well that of security are then studied.
Le XXIe siècle sera le temps des régulateurs et des environnements opérationnels en evolution continue. Régulateurs et opinions publiques deviennent des interlocuteurs essentiels de l'entreprise avec tout ce que cela implique comme opportunités, mais aussi comme risques. Dès lors, ses dirigeants considèrent ces derniers comme leur préoccupation majeure des années à venir. Ce livre propose une réponse à cette inquiétude en établissant les fondements théoriques et pratiques d'une fonction réelle au coeur de l'entreprise: l'EnvOping, ou l'Interaction avec l'Environnement Opérationnel. C'est une nouvelle approche des fonctions de Corporate Aff airs & Communications (CA&C) qui va permettre de mieux gérer les risques de réputation et de régulation, et faire progresser les CA&C d'un simple savoir-faire à une science avec son cursus universitaire. Il établit les 5 piliers de la gestion de l'interaction avec l'Environnement Opérationnel (l'EnvOp) et ses multiples acteurs pour fonder un métier nouveau: l'EnvOping Manager. Mélange de théorie et d'exemples pratiques tirés de la vie des entreprises, il fournit les outils qui permettent de créer ou de développer cette fonction au coeur des entreprises modernes.
We are all exposed to meteorological and climate risks that impact our daily lives to some degree. The purpose of this book is to convey the role of communications in risk management. It deals with risk communication concepts, the actual practice of communications, communicating in a digital environment, and the overall repercussions.
The term ‘radicalization’ immediately evokes images of extremism, Muslim fundamentalism, and violence. The phenomenon is considered one of the evil forces triggering acts of terrorism and confl icts around the world. These notions also colour the way we view Sub-Saharan Africa since the Boko Haram uprising in Nigeria in 2009 and the spillover consequences of the Libyan civil war in 2012. This book aims to broaden our understanding of radicalization. It searches for the deeper wellsprings of radicalization as a force not only negative in outcome, but also pregnant with opportunities and vital to social and political change. The book argues that radical ideas and persons appear primarily with a call for change. Certainly, these cries can turn extremely violent and lead to open confl ict, but could this violence have been avoided if the radicalization and people involved had initially been interpreted differently? Following an opening refl ection by a slam artist on the phenomenon of radicalization, the book presents four case studies from the past and six from the present day. The studies are drawn mainly from Sub-Saharan Africa, with one from the Netherlands. By focusing on ‘biographies of radicalization’ the book investigates the history of the phenomenon, the forms it takes, and the pathways that lead a person to become radicalized. Rather than focus on chronological accounts of events, the emphasis is on exploring personal trajectories and inside stories. What can we learn from these individual itineraries and forms of radicalization? Were violent outcomes inevitable, and how might the calls for change have been turned in a different direction? The last three chapters examine pathways out of radicalization, ending with a report on youth in Dakar who directly engage with problematic issues in society and creatively harness the energy for change without becoming violent radicals.
Le cyberespace est un univers d’information incontournable. Il est aussi un territoire source d’inquiétude pour tous les acteurs économiques de l’entreprise et de la finance. Il est aujourd’hui le théâtre d’un nombre grandissant de cybermenaces touchant notamment aux domaines des informations sensibles et des données personnelles. Pour se protéger, il est essentiel de mesurer l’ampleur de ces risques et d’en comprendre la nature. Il faut aussi pouvoir mettre en place des stratégies d’anticipation comme l’intelligence économique et la veille. Véritable « boîte à outils » contre les risques numériques, cet ouvrage présente également un ensemble de solutions juridiques spécifiques à la cybersécurité et au développement de tous les acteurs économiques concernés.