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This book Business Communication: Essential Strategies for Twenty-first Century Managers brings together application-based knowledge and necessary workforce competencies in the field of communication. The second edition utilizes well-researched content and application-based pedagogical tools to present to the readers a thorough analysis on how communication skills can become a strategic asset to build a successful managerial career. With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors. KEY FEATURES • Learning Objectives: They appear at the beginning of each chapter and enumerate the topics/concepts that the readers would gain an insight into after reading the chapter • Marginalia: These are spread across the body of each chapter to clarify and highlight the key points • Case Study 1: It sets the stage for the areas to be discussed in the concerned chapter • Case Study 2: It presents real-world scenarios and challenges to help students learn through the case analysis method • Tech World: It throws light on the latest advancements in communication technology and how real-time business houses are leveraging them to stay ahead of their competitors • Communication Snippet: It talks about real organizations/people at workplaces, their on-job communication challenges and their use of multiple communication channels to gain a competitive edge • Summary: It helps recapitulate the different topics discussed in the chapter • Review and Discussion Questions: These help readers assess their understanding of the different topics discussed in the chapter • Applying Ethics: These deal with situation-based ethical dilemmas faced by real managers in their professional lives • Simulation-based Exercise: It is a roleplay management game that helps readers simulate real managers or workplace situations, and thereby enables students to apply the theoretical concepts • Experiential Learning: It provides two caselets, each followed by an Individual Activity and a Team Activity, based on real-time business processes that help readers ‘feel’ or ‘experience’ the concepts and theories they learn in the concerned chapter to gain hands-on experience • References: These are given at the end of each chapter for the concepts and theories discussed in the chapter
This book has been designed strictly according to the syllabus of U.P. Technical University, Lucknow, for the core subjects offered to the management students. The book provides a complete view of communication used in business and helps students develop effective communication skills. The book is segregated into ten chapters of which the first chapter deals with the basics of communication and its role in the business cycle. Some chapters detail communication of different types and its relationship with organization, and in technological evolution in the present day scenario. Other chapters describe correspondence and report writing, presentation skills and how to tackle case studies.
The best leaders know how to communicate clearly and persuasively. How do you stack up?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to: Pitch your brilliant idea—successfully Connect with your audience Establish credibility Inspire others to carry out your vision Adapt to stakeholders’ decision-making style Frame goals around common interests Build consensus and win support
Business Communication: Concepts, Skills, Cases, and Applications builds on the strengths of the previous edition and has been updated to reflect the latest research and technological developments in business communication. Divided into three parts, this revised edition focuses on the development of communication skills in business, and the structured applications of business communication. Topics such as reading and writing skills have been augmented, and contemporary channels of business communication, such as social media, have been examined in detail.
Communication is one of the most important aspects of the business world. Professional men and women use communication for getting ahead, resolving interpersonal conflicts and working collaboratively with others to achieve unified goals. Since communication is such a necessary business component, business people must familiarize themselves with communication techniques that will be most effective for them and their professional counterparts. The importance of communication skills can be seen when good, quality communication occurs that prevents misunderstandings, miscommunication and conflict. It produces productive work and performance which ultimately impacts the company's bottom line. Business Communication is any communication used to promote a product, service, or organization - with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. There is a good chance that you may not know what kind of listener you are. After all, until the topic arises, most people do not tend to think about the issue. So now is the time to think about it. There are different types of listeners out there, and learning about some of the different ways that people listen may help you use that information to improve your listening skills. This book covers all the aspects of Business Communication. It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.