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Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
The most comprehensive guide to planning, finding, analysing and building a profitable Commercial Property portfolio in Australia.Steve Palise is an expert in commercial property who has executed more than 1,500 property acquisitions and acquiring hundreds of commercial properties for himself and his clients.Commercial Property Investing Explained Simply breaks down the types of commercial property investors can choose from - it's not just about retail and office property, but warehouses and industrial property can be remarkably resilient and offer good returns.The author discusses how to find the best commercial property for you, crunch the numbers, do the due diligence, find and manage tenants and much, much more. There is even a chapter on surviving a downturn.Steve Palise uses his analytical skills to break down what works best in commercial property. His philosophy is that your investments should increase your wealth and passive income with as little risk as possible. With his straightforward and positive attitude, Steve believes property investing should be not only smart, but also fun!
The Ultimate Commercial Book For Kids and Teens: The Young Actors? Commercial Study-guide! provides 6-18 year-olds with true-to-life comedic and dramatic commercials, all 100% tested by working young actors. It is packed with detailed descriptions of how to increase your presentation's impact, whether preparing for a class assignment or professional commercial audition. This includes training, preparation, and materials such as resumes, photos and classes. +150 original commercials are included for practice. Interviews with six Hollywood 101 insiders, all currently working industry experts provide tips on making your presentation stellar. Also includes Stevens? list of Presentation Do's and Dont?s, example agent query letter, a glossary of industry terms, and info. on where to get work permits. This book is meant to be read by the young performer who is searching to improve is presentation/commercial audition skills.
You know Bert Monroy's personal portfolio - now get to know his commercial work. Case studies take you step by step through Bert's client work for Apple, AT+T, Logitech, and more. Glean creative and Photoshop-specific insights from the guy Adobe goes to for information. Includes a behind-the-scenes look at working as an artist when someone else is calling the shots. Bert Monroy has long enjoyed successes as a digital artist, as evidenced by his credentials and his books: Bert Monroy: Photorealistic Techniques with Photoshop and Illustrator and Photoshop Studio with Bert Monroy. Well-known and highly regarded expert in the Photoshop community, he has received heavy exposure on TechTV in the past year and his reputation as a master teacher of Photoshop and digital illustration has grown dramatically as a result. In this newest book, Bert switches from sharing the secrets behind his personal portfolio to unleashing the Photoshop tips he uses when working on commercial projects. This book is complete with case studies that walk readers step by step through the commercial design process--including concept creation, digital editing, production, and working one-on-one with clients. Whether you're looking to better your Photoshop skills, break into the field, or are simply a fan of Bert's work, this book will not disappoint.
Make your money work for you with sound commercial real estate investment strategies If you're looking for more detailed advice on the commercial real estate market than, "Buy low, sell high," you've come to the right place. Commercial Real Estate Investing For Dummies is where you can find the smart, straightforward, and accurate info you need to get your start—or grow your portfolio—in commercial real estate. You'll learn foundational strategies, tips, and tricks for investing in all sorts of commercial properties, from apartments to shopping malls. You'll also get rock-solid advice on: How to get started in commercial real estate investing, even if you've never tried it before How to work with business and investment partners and protect your own interests with contracts Financing your investments with a variety of instruments and taking advantage of legal tax opportunities Growing wealth by investing in real estate is a strategy as old as money itself. Do yourself a favor and get in on the action with this straightforward and up-to-date guide!
The rise of capitalism to global dominance is still largely associated – by both laypeople and Marxist historians – with the industrial capitalism that made its decisive breakthrough in 18th century Britain. Jairus Banaji’s new work reaches back centuries and traverses vast distances to argue that this leap was preceded by a long era of distinct “commercial capitalism”, which reorganised labor and production on a world scale to a degree hitherto rarely appreciated. Rather than a picture centred solely on Europe, we enter a diverse and vibrant world. Banaji reveals the cantons of Muslim merchants trading in Guangzhou since the eighth century, the 3,000 European traders recorded in Alexandria in 1216, the Genoese, Venetians and Spanish Jews battling for commercial dominance of Constantinople and later Istanbul. We are left with a rich and global portrait of a world constantly in motion, tied together and increasingly dominated by a pre-industrial capitalism. The rise of Europe to world domination, in this view, has nothing to do with any unique genius, but rather a distinct fusion of commercial capitalism with state power.
1977. New York City. Cool and crime-ridden, cheap and wild. Bruce Van Dusen shows up in town with a film degree and $150 to his name. He wants to make movies. The only ones anyone will pay him to make? Little ones. Thirty seconds long. Commercials. He has no idea what he’s doing and the money sucks. But he’s a director. He gets hired by a client on life support in the most depressing hospital in New York. Gets peed on by a lion. Explains peristalsis to a Tony winner. Makes a movie and goes to Sundance. Goes back to little movies when it bombs. Keeps hustling, shooting anything. Is an a**hole, pays the price, finally learns when and how to be an a**hole and becomes one of the industry’s stars. Years go by and it’s not what he expected. It’s harder, weirder, and funnier. But it worked out. It worked out great, actually.
Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of co-existing artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema. Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven's later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week's Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other. Cowen's philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neo-conservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.
Jeppesen Guided Flight Discovery Instrument/Commercial Manual provides the most complete explanations of aeronautical concepts for professional pilots through the use of colorful illustrations and full color photos. This primary source for initial study and review includes Principles of Instrument Flight, The Flight Environment, Instrument Charts and Procedures, Aviation Weather and IFR Flight Operations and Commercial Pilot Operations, as well as an introductory look at Building Professional Experience. The most comprehensive and visually appealing Instrument/Commercial Manual ever!