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From the raucous student sections to the marching bands to the thrilling play on the field, college football is a spectacle unlike anything else. Take a front-row seat to everything that makes college football great in College Football Season Ticket: The Ultimate Fan Guide.
Recently, some college football programs have experienced unsustainable attendance growth, increases in revenue discrepancies, stagnant "revenue growth", and increased operating costs (Brown, 2009; Fulks, 2009; Fullerton & Morgan, 2009; Jackson, 2005; NCAA, 2009, 2010). These problems can be examined from customer service, social identification, and consumer behavior perspectives (Curtin, 1982; Katona, 1974; Wann & Branscombe, 1993; Zeithaml, 1988). This study's research purposes are to understand service personal values antecedents and outcomes, and team identification's moderating effect on the relationship between service personal values, and both consumption satisfaction perceptions and behavioral outcomes. A sample of college football season ticket holders at a large public university in Southeastern United States completed an online survey. Factorial multivariate analysis of variance (MANOY A), multiple regression analysis, and hierarchical regression analysis were used to analyze the data. The findings of this study indicated college football season ticket holders' team identification moderated the relationship between their service value to social recognition (SYSR), and both consumption satisfaction and behavioral intentions. College football season ticket holders' with low team identification level are more likely to depend on SVSR to formulate their consumption satisfaction perceptions and behavioral intentions, compared to college football season ticket holders' with high team identification level. Antecedents of college football season ticket holders' service personal values include number of household members, gender, university affiliation, number of years holding season tickets, and ethnicity.
The purpose of this study is to assist The University of Texas Athletic Department (UT) better understand why some of their football season ticket holders did not renew for the upcoming 2017-2018 season. This study examines and analyzes secondary data (n=14,503) about UT football season ticket holders provided by the athletic department to the researcher. By understanding who decided not to renew, UT can infer why they did not renew and ultimately design better marketing strategies to continue developing their relationship with season ticket holders. The implications of findings about these persons will provide a rational basis for the improvement of strategies to promote continued season ticket renewal.
Nothing brings fans together quite like pro football, a Sunday tradition. Take a front-row seat to everything that makes the NFL great in Football Season Ticket: The Ultimate Fan Guide.
“A penetrating examination of how the elite college football programs have become ‘giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.
For the first time, Notre Dame football fans have a travel book to call their very own--one tailored to making the most of the home football game experience.
One overeducated Florida State fan confronts the religiously perverted, racially suspect, and sexually fraught nature of the sport she hates to love: college football. Diane Roberts is a self-described feminist with a PhD from Oxford. She's also a second-generation season ticket holder—and an English professor—at one of the elite college football schools in the country. It's not as if she approves of the violence and hypermasculinity on display; she just can't help herself. So every Saturday from September through December she surrenders to her Inner Barbarian. The same goes for the rest of her "tribe," those thousands of hooting, hollering, beer-swilling Seminoles who, like Roberts, spent the 2013–14 season basking in the loping, history-making Hail Marys of Jameis Winston, the team's Heisman-winning quarterback, when they weren't gawking, dumbstruck, at the headlines in which he was accused of sexual assault. In Tribal, Roberts explores college football's grip on the country at the very moment when gender roles are blurring, social institutions are in flux, and the question of who is—and is not—an American is frequently challenged. For die-hard fans, the sport is a comfortable retreat into tradition, proof of our national virility, and a reflection of an America without troubling ambiguities. Yet, Roberts argues, it is also a representation of the buried heart of this country: a game and a culture built upon the dark past of the South, secrets so obvious they hide in plain sight. With her droll Southern voice and a phrase-turning style reminiscent of Roy Blount Jr. and Sarah Vowell, Roberts offers a sociological unpacking of the sport's dubious history that is at once affectionate and cautionary.
In this sweeping narrative, Cobb covers such diverse topics as "Dixiecrats," the "southern strategy," the South's domination of today's GOP, immigration, the national ascendance of southern culture and music, and the roles of women and an increasingly visible gay population in contemporary southern life. Beginning with the early stages of the civil rights struggle, Cobb discusses how the attack on Pearl Harbor set the stage for the demise of Jim Crow. He examines the NAACP's postwar assault on the South's racial system, the famous bus boycott in Montgomery, the emergence of Rev. Martin Luther King in the movement, and the dramatic protests and confrontations that finally brought profound racial changes, and two-party politics to the South.