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How trading cards captured the popular culture—from war to sports, science to celebrities—with tips on how to start and develop your own collection. The collection of picture cards has fascinated generations of children and adults since the late nineteenth century. Between 1900 and 1940, cartophily, as the hobby became known, became widespread as hundreds of millions of attractive cards were issued, usually with packets of cigarettes. These cards give us a unique insight into the cultural history of the period. Although the production of cigarette and other trade cards has declined in recent decades, millions of people worldwide now collect trading cards and stickers issued by the likes of Topps and Panini. This attractive and extensively illustrated guide to collecting cigarette and other trade cards gives the reader a lively history of the hobby, and offers the collector some valuable advice on how to begin and maintain a collection. The wide variation of themes of card issues is explored, with many of the stories behind the cards revealed. It will appeal to novice and established card collectors, and those with an interest in twentieth century social and cultural history.
This comprehensive reference includes checklists and current prices for all major cards released in the 19th and 20th centuries.
This handy book contains a wealth of information on the subject of collecting cigarette cards, and is highly recommended for inclusion on the bookshelf of anyone with a passion for the hobby. Contents Include: Introduction; The Beginnings of the Cards; Trade Cards; Types of Card Production and Distribution; The Subject Matter of the Cards; Imperial and Foreign Issues; Rare Cards and Curiosities; Making a Collection; Storage and Classification; The Cigarette Card Trade; The Uses of Card Collecting; A Suggested Classification of Cigarette Cards.
Although there have been, and continue to be, many books written on a wide variety of aspects of the First World War, this work not only approaches the history of the war from a unique perspective, but also comprehensively covers many of these aspects. Utilising cards from the extensive, remarkably detailed and mostly contemporaneous issues of cigarette and trade card sets related to the First World War, the author provides a richly illustrated and descriptive tapestry of this great conflict. Not only are the usual political and armed services aspects of the war covered in detail, but also the many other less covered parts receive attention. These latter include regal aspects, and other components of the military such as armamentarium, awards, uniforms and militaria. Then the important role that propaganda played is also covered. The social and literary aspects of the war form an important part of the book. All these written details, a significant amount of which is drawn from the descriptions on the cards, complement the hundreds of card illustrations found throughout the work.
PULITZER PRIZE WINNER • No book before this one has rendered the story of cigarettes—mankind's most common self-destructive instrument and its most profitable consumer product—with such sweep and enlivening detail. "A great battleship of a book—formidable, majestic.”—The New York Times Book Review Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process—financial, social, psychological, medical, political, and legal—are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace. We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday—to some, indispensable—habit, aided markedly by the exuberance of the tobacco huskers. This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine. We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and (b) are universally understood, so smokers indulge at their own risk. Among the eye-opening disclosures here: outrageous pseudo-scientific claims made for cigarettes throughout the '30s and '40s, and the story of how the tobacco industry and the National Cancer Institute spent millions to develop a "safer" cigarette that was never brought to market. Dealing with an emotional subject that has generated more heat than light, this book is a dispassionate tour de force that examines the nature of the companies' culpability, the complicity of society as a whole, and the shaky moral ground claimed by smokers who are now demanding recompense.
Cigarettes is a novel about the rich and powerful, tracing their complicated relationships from the 1930s to the 1960s, from New York City to Upper New York State. Though nothing is as simple as it might appear to be, we could describe this as a story about Allen, who is married to Maud but having an affair with Elizabeth, who lives with Maud. Or say it is a story about fraud in the art world, horse racing, and sexual intrigues. Or, as one critic did, compare it to a Jane Austen creation, or to an Aldous Huxley novel—and be right and wrong on both counts. What one can emphatically say is that Cigarettes is a brilliant display of Harry Mathews's ingenuity and deadly playfulness.
Guide to advertising and pop culture posters in China from the early 1900s to the 1950s
What was the most influential mass medium in China before the internet reaching both literate and illiterate audiences? The answer may surprise you...it’s Jingju (Peking opera). This book traces the tradition’s increasing textualization and the changes in authorship, copyright, performance rights, and textual fixation that accompanied those changes.
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.
People have always smoked, and they probably always will. Every culture in recorded history has smoked something, whether for pleasure or relief, whether as part of an elaborate religious ritual or merely to strike a pose. This is the first truly comprehensive history of smoking, describinbg all of its forms, practices, paraphernalia and materials, in cultures, locations and times throughout the world.