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A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
A pamphlet collection.
"I'm excited about Faith Driven Entrepreneur. Anyone who is following the example of their creator God can find echoes of their work in this book." --Lecrae Entrepreneurship can be a lonely journey. But it doesn't need to be. God has a purpose and a plan for all those entrepreneurial dreams and creative gifts he gave you. The work you do today--the company you've built, the employees you work with, the customers you serve, the shareholders you report to, all of it--serves as an active part of what God wants to accomplish on earth. You are not alone in this journey. Join other faith-driven entrepreneurs as, together, we identify the values, habits, and traits that empower us to successfully build businesses, serve our communities, and faithfully pursue a loving relationship with God; read stories that exemplify how those values, habits, and traits unfold in everyday life; and discover the potential God wants to unleash through our work. Each book purchase includes access to the eight-session Faith Driven Entrepreneur video series, a discussion guide to encourage conversation among peers, and an invitation to join a Faith Driven Entrepreneur Group to meet other like-minded entrepreneurs.
"To an ever-increasing extent, the business of America is the business of war. But although Americans live in the shadow of a war economy, few understand the full extent of its power and influence. Thanks to Christian Sorenson's deeply researched book into the military-industrial complex that envelops our society, such ignorance can no longer be an excuse." - ANDREW COCKBURN, author of 'Kill Chain, The Rise of the High Tech Assassins.' “A devastating account of American militarism, brilliantly depicted, and exhaustively researched in an authoritative manner. Sorensen’s book is urgent, fascinating reading..." RICHARD FALK "“I’m adding Christian Sorensen’s new book, Understanding the War Industry , to the list of books I think will convince you to help abolish war and militaries.." DAVID SWANSON World Without War “This meticulously researched book lays out in painstaking detail exactly how our nation has been captured by a war industry that profits from endless conflict and pursues profit at all costs. It will shock you, infuriate you, and hopefully inspire you."MEDEA BENJAMIN, co-director, CODE PINK The War Industry infests the American economy like a cancer, sapping its strength and distorting its creativity while devouring its treasure. Stunning in the depth of its research, Understanding the War Industry documents how the war industry commands the other two sides of the military-industrial-congressional triangle. It lays bare the multiple levers enabling the vast and proliferating war industry to wield undue influence, exploiting financial and legal structures, while co-opting Congress, academia and the media. Spiked with insights into how corporate boardrooms view the troops, overseas bases, and warzones, it assiduously delineates how corporations reap enormous profits by providing a myriad of goods and services devoted to making war, which must be rationalized and used if the game is to go on: advanced weaponry, drones and nukes; invasive information technology; space-based weapons; and special operations—with contracts stuffed with ongoing and proliferating developmental, tertiary and maintenance products for all of it.
How did the emerging centers of industrial activity interact with the places in which they sprung up? this can be seen in microcosm in one small area of the English midlands: the parish of Madeley, Shropshire, in which was the "birthplace of the industrial revolution," Coalbrookdale. Here, the evangelical Methodist clergyman John Fletcher ministered between 1760 and 1785, among a population including Catholics and Quakers as well people indifferent to religion. Then, for nearly sixty years after his death, two women, Fletcher's widow and later her protâegâe, had virtual charge of the parish, which became one of the last examples of Methodism remaining within the Church of England. Through examining this specific locality, these essays engage particularlywith areas of broader significance, including: Methodism's roots and growth in relation to the Church of England, religion and gender in eighteenth-century Britain, and religion and emerging industrial society. The last decade has seen substantial growthin studies of John and Mary Fletcher, early Methodism, and its relationship to the Church of England. In addition to furthering knowledge of Madeley parish and its relation to larger themes in eighteenth-century Britain, the impact of the Fletchers in nineteenth-century American Methodism is examined.
Christian filmmaking, done outside of the corporate Hollywood industry and produced for Christian churches, affected a significant audience of church people. Protestant denominations and individuals believed that they could preach and teach more effectively through the mass medium of film. Although suspicion toward the film industry marked many conservatives during the early 1930s, many Christian leaders came to believe in the power of technology to convert or to morally instruct people. Thus the growth of a Christian film industry was an extension of the Protestant tradition of preaching, with the films becoming celluloid sermons. Celluloid Sermons is the first historical study of this phenomenon. Terry Lindvall and Andrew Quicke highlight key characters, studios, and influential films of the movement from 1930 to 1986—such as the Billy Graham Association, with its major WorldWide Pictures productions of films like The Hiding Place, Ken Curtis’ Gateway Films, the apocalyptic “end-time” films by Mark IV (e.g. Thief in the Night), and the instructional video-films of Dobson’s Focus on the Family--assessing the extent to which the church’s commitment to filmmaking accelerated its missions and demonstrating that its filmic endeavors had the unintended consequence of contributing to the secularization of liberal denominations.
Approximately 85% of working Christians spend the majority of their waking hours working in a for-profit company. We are marketplace Christians called to transform the marketplace for the glory of God.In The Marketplace Christian, Darren Shearer provides practical and personalized strategies to help you fulfill your specific transformational ministry to the world of business. In this book, you will learn...- The specific spiritual gifts God has entrusted to you for ministry in the marketplace- Strategies for using your spiritual gifts in a business setting- Examples of 23 marketplace Christians who have (and are) using their spiritual gifts in businessYou will also learn...- How the author, Darren Shearer, went from Bible school to running his own business for the glory of God- How to identify your God-given marketplace ministry assignment- 9 reasons why the marketplace is a great place for Christians to serve God- How business can be your "full-time ministry"How to transform your industry for the glory of GodThe Marketplace Christian includes the "Spiritual Gifts in the Marketplace Assessment" that will help you to discover the unique abilities God has entrusted to you for fulfilling His purposes in your sphere of influence in business. You will also learn about other marketplace Christians who have used each of the 23 spiritual gifts discussed in this book as well as specific suggestions for how you can use your own gifts for marketplace ministry.
Our entire understanding of funding and sustainability must change. Tithes and offerings alone are no longer enough to provide for the needs of the local church, enable pastors to pursue opportunities, or sustain long-term ministry impact. Growing financial burdens on the middle class, marginal increases in contributions to religious organizations, shifting generational attitudes toward giving, and changing demographics are having a negative impact on church budgets. Given that someday local churches may be required to pay taxes on the property they own and/or lose the benefit of soliciting tax-deductible gifts, the time to pivot is now. What's needed is disruptive innovation in church economics. For churches to not only survive but thrive in the future, leaders must learn to leverage assets, bless the community, empower entrepreneurs, and create multiple streams of income to effectively fund mission. You'll learn why you should and how to do so in The Coming Revolution in Church Economics.