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The Festival of February the Second literally means the day of dragon's head-raising and on this day Chinese people pray for favorable weather and a bumper harvest for the year. This book introduces the origin, development, implied meanings, and abundant features of this festival.As one of many traditional Chinese festivals, the Festival of February 2nd is less known outside China. Even many locals in China have forgotten this important festival which used to be popular in rural areas. This book aims to bring back the memories of old-timers for the day of dragon's head-raising to share with modern readers.The Festival of February 2nd originates from the countryside and it is deeply rooted in the agricultural era. Therefore it has many aspects that are different to other festivals in China. This book offers an insight into a key part of China's festival heritage.The book includes illustrations, tables and graphics.
China is at the crux of reforming, professionalising, and internationalising its cultural and creative industries. These industries are at the forefront of China's move towards the status of a developed country. In this comprehensive Handbook, international experts including leading Mainland scholars examine the background to China's cultural and creative industries as well as the challenges ahead. The chapters represent the cutting-edge of scholarship, setting out the future directions of culture, creativity and innovation in China. Combining interdisciplinary approaches with contemporary social and economic theory, the contributors examine developments in art, cultural tourism, urbanism, digital media, e-commerce, fashion and architectural design, publishing, film, television, animation, documentary, music and festivals. Students of Chinese culture and society will find this Handbook to be an invaluable resource. Scholars working on topics related to China's emergence and its cultural aspirations will also find the themes discussed in this book to be of interest. Contributors:R. Bai, M. Cheung, Y. Chu, P. Chung, J. Dai, J. De Kloet, A.Y.H. Fung, L. Gorfinkel, M. Guo, E.C. Hendriks, C.M. Herr, V. Ho, Y. Huang, M. Keane, W. Lei, H. Li, W. Li, Y. Li, W. Lei, B. Liboriussen, T. Lindgren, R. Ma, L. Montgomery, E. Priest, Z. Qiu, X. Ren, F. Schneider, W. Sun, M.A. Ulfstjerne, J. Wang, Q. Wang, C. Hing-Yuk Wong, H. Wu, B. Yecies, L. Yi, N. Yi, X. Zhang, E.J. Zhao, J. Zheng
This book is an exploration of how Chinese communites in the United States and Germany create and disseminate a sense of diasporic Chinese identity. It not only compares the local conditions of the Chinese communities in the two locations, but also moves to a global dimension to track the Chinese transnational imaginary. Van Ziegert analyzes three strategies that overseas Chinese use to articulate their identities as diasporic subjects: being more American/German being more Chinese hybridizing and commodifying Chinese culture through trans-cultural performances. These three strategies are not mutually exclusive and they often intersect and supplement each other in unexpected ways. The author also analyzes how the everyday lives of overseas Chinese connect with global and local factors, and how these experiences contribute to the formation of a global Chinese identity.
This beautifully illustrated Chinese cookbook features all the most popular feast and festival food along with a wealth information. It is often said that the Chinese live to eat. Happily for them, the rich culinary tradition of China is largely inspired by a calendar year filled with a generous round of joyous occasions--festivals, reunions, weddings and anniversaries--for eating, drinking and making merry. And, of course, for paying homage to the gods and ancestors. Food, fittingly, is a combination of flavors and symbols (wealth, happiness, luck, prosperity), a spiritual celebration and an earthly pleasure. Chinese Feasts & Festivals, S.C. Moey has assembled a number of facts and fancies as well as a collection of festival specialties for the Chinese food lover to read and enjoy or, if the spirit takes flight, cook up a feast that will impress both mortals and ancestors and win the approval of the gods. Authentic Chinese recipes include: Drunken Chicken Steamed Duck with Bamboo Shoots Five Spice Rolls Spicy Sichuanese Lamb Sweet and Sour Fish Chinese Lettuce Leaf Cups Yangzhou Fried Rice Sweet Red Bean Pancakes Steamed Rice Flour Cupcakes New Years Cakes
Christs instruction to his disciples was to witness to others about his plan of salvation. This may be relatively easy when it involves our contemporaries and peers. But when we are working with people from a different cultural background or belief system, it can be difficult or seemingly impossible. In Worldviews and Christian Education, editors W. A. Shipton, E. Coetzee, and R. Takeuchi have brought together works by experts in cross-cultural religious education. The authors and editors have a wealth of personal experience in presenting the gospel to individuals with various worldviews that differ greatly from those held by Christians who take the Bible as authoritative. They focus on the beliefs and issues associated with witnessing to seekers for truth coming from backgrounds as diverse as animism, Buddhism, Confucianism, Hinduism, Islam, Marxism, Taoism, and postmodernism. The emphasis is on educational settings, but the sensitivities highlighted and lessons learned are applicable to situations outside this area. Leaders, pastors, teachers, and laypersons will find valuable conceptual models, practical ideas, and bibliographic references presented here. Worldviews and Christian Education challenges all readers to be faithful to the biblical worldview and to approach everyone with sensitivity, so that, like the apostle Paul, they may reach some.
China’s cross-border e-commerce market was worth 8.8 trillion yuan transactions in 2018, with 25-34 year-olds as the largest user segment making up 48% of China’s highly educated CBEC consumers. In early 2020. China also approved 24 more cross-border e-commerce pilot cities and has introduced relaxed foreign exchange regulations in its free trade zones. This is an area that China is clearly prioritizing. If you’ve ever thought about expanding your business into China but hesitated, this is the book for you. There are plenty of cross-border e-commerce options available without having to set up a branch office or hire a large group of local staff. It’s a great solution for brands of all sizes. Here’s an excerpt to give you a taste. China is a huge market with great potential. It’s unique, sophisticated, hyper-competitive and it’s not easy to succeed. Despite the challenges, international brands of all kinds are eager to get access to over 1.4 billion Chinese consumers. If you’ve decided that it’s time for your company to take its next big step and dive in, the good news is that it’s not necessary to set up shop in China to sell your products there. E-commerce is a way of life in China and by the end of 2019, e-commerce sales are forecast by some to expand 27.3%, reaching $1.935 trillion USD. This represents 36.6% of total retail sales in the country. Cross-border e-commerce can blur geographical borders so we’ve created this mini-book to help marketers better understand major online sales channels for cross-border e-commerce in 2019. You’ll find out about key players to watch and major e-commerce shopping festivals. We’ll dive into information that will empower you to take action and make wise decisions when it comes to your marketing budget. Social E-commerce and We-Commerce Whether it’s traditional media opening their own online stores, or e-commerce sites adding more editorial content and social features, both sides are coming closer together in the form of social e-commerce. It’s happening everywhere but it’s a trend that’s even more advanced in China. In the West, it’s more common to use an e-commerce site as the final stop when completing a transaction, whereas in China, e-commerce sites are destinations where you can make new discoveries, acquire information, socialize with others who can make informed recommendations and communicate with people who share your interests or concerns. Social commerce has become very popular in China because customer acquisition costs have increased significantly on traditional platforms, like Alibaba and JD.com, so brands and platforms are looking for new ways to engage customers. It’s estimated that by the end of 2022, 15% of all e-commerce in China will be social and it will became a major force in online retail sales. As more e-commerce outlets start adding a social element to their business model, three general categories have emerged. 1. Content Sharing Platforms The content sharing model is based on consumers trust in other consumers, influencers, key opinion leaders (KOLs) and key opinion consumers (KOCs). Brands and retailers cooperate with them to create content that informs potential buyers about their products and attempts to guide their purchasing decisions. KOLs and trusted consumers give products credibility and desirability. KOCs are a role specific to China and WeChat. KOCs are personal accounts listed under someone’s name but they’re administered by brand employees and WeChat users are aware of this arrangement. These accounts publish information, content marketing and many also do a wide range of customer relationship management tasks such as handling complaints, making product orders, handling returns, issuing coupons, promoting sales and more. This role was developed as a workaround on the highly influential WeChat social media platform as it is built for person to person contact so this method is not only functional but also feels more personal and can deliver the immediate action that many Chinese consumers demand. It also enables a low cost ad network as advertising rates on WeChat are very high. REVIEWS “Ashley is truly professional with international perspective, yet down to earth.” Bianca Un, Hang Lung Property “Nobody knows Chinese Social Media like Ashley. I say this as an ex-competitor.” Brad Emery CEO – Founder of The Aimviva Travel Club
This book provides an overview of some of the current issues related to the social and cultural relationship between Latin America and China. In particular, it discusses challenges connected to Chinese immigration to various Latin American countries, including Costa Rica, Argentina, and Mexico.
This book is the second volume of Series on China-ASEAN Relations. This volume presents comprehensive and in-depth studies of China-ASEAN cooperation and development by Chinese scholars from the China-ASEAN Research Institute of Guangxi University and the China-ASEAN Collaborative Innovation Center for Regional Development. The book is divided into six parts. Part one is the general report including the introduction of China-ASEAN cooperation, achievements and problems in politics, economy, diplomacy, security, defense, maritime and cultural aspects. Part two studies the relation and cooperation between China and individual ASEAN nations, including the evaluation of each ASEAN nation's politics, economy, diplomacy, society and culture. Part three analyzes individual ASEAN country's response to the Belt and the Road Initiative and the implementation of the initiative. Part four and five study important issues of Southeast Asia, including South China Sea arbitration case initiated by the Philippines, the construction of the ASEAN Community, Myanmar's elections, the Bangkok explosion and Vietnam's accession to the TPP. Part six lists the major events and the data on China-ASEAN economic, trade and investment cooperation and the trade between China's provinces (autonomous regions) and ASEAN in 20 tables.
This three-volume reference set explores the history, relevance, and significance of pop culture locations in the United States—places that have captured the imagination of the American people and reflect the diversity of the nation. Pop Culture Places: An Encyclopedia of Places in American Popular Culture serves as a resource for high school and college students as well as adult readers that contains more than 350 entries on a broad assortment of popular places in America. Covering places from Ellis Island to Fisherman's Wharf, the entries reflect the tremendous variety of sites, historical and modern, emphasizing the immense diversity and historical development of our nation. Readers will gain an appreciation of the historical, social, and cultural impact of each location and better understand how America has come to be a nation and evolved culturally through the lens of popular places. Approximately 200 sidebars serve to highlight interesting facts while images throughout the book depict the places described in the text. Each entry supplies a brief bibliography that directs students to print and electronic sources of additional information.
Exploring the rich and varied culinary traditions of China, this book enables a better understanding of Chinese history and culture through food. Part of Bloomsbury's Global Kitchen series, this book takes readers on a food tour of China, covering everything from daily staples to holiday specialties. In addition to discovering China's long culinary history, you'll learn about recent trends, foreign influences, and contemporary food and dietary concerns, such as obesity and environmental sustainability. Chapters are organized thematically, making it easy to focus in on particular courses or types of dishes. For those hungry for a more hands-on approach, each chapter includes a collection of accessible recipes that allow readers to bring the subject to life in their own kitchens. The main text is supplemented by sidebars that offer interesting bite-sized facts, a chronology of important dates in China's culinary history, and a glossary of key food- and dining-related terms. Sun Yat-sen, the founding father of modern China, asserted that China's food culture was the most advanced and sophisticated in the world, despite the country lagging the West in science, industry, and civic engagement. Today, many people outside China immediately envision iconic dishes like fried rice, egg rolls, or sweet and sour pork when they think of Chinese food. But China has a much richer and more diverse set of culinary traditions. China's food culture is one of the oldest in the world, evolving over thousands of years. It has been shaped by a myriad of forces, from historical struggles with food insecurity to the modern push toward speed and convenience. Across this large nation, unique cuisines emerged that reflect the varied geography, climate, and customs of different regions.