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Whether you are an aspir­ing self-publisher or the CEO of a major pub­lish­ing house, a free­lance designer or sales per­son, this chap­ter will pro­vide sta­tis­tics, fig­ures, and exam­ples to help you make sense of the busi­ness, eco­nomic, and mar­ket­ing con­cerns of epub­lish­ing. Whether your intent is to sell your­self, your boss, or your clients, or if you just want to edu­cate your­self about the real­i­ties of the world of epub­lish­ing, you’ll find in this chap­ter an abun­dance of impor­tant, rel­e­vant data. In this chap­ter, you will learn about the following: People and Their Device UsageThe Business of eBooksThe Business of Children’s & Young Adult eBooksAuthors and Their IncomesThe Missing 30 Percent of DataSelf-PublishingThe Business of eTextbooksThe Business of eMagazinesEnewspaperEtextbookDigital Comic Book
The Business of ePublishing 2015 Edition explains in thorough detail what professional publishers, designers, and traditional, independent, and hybrid authors need to know about the world and business of digital publishing in 2015 and beyond. It goes beyond the rhetoric and paranoid proclamations rampant in social media, blogs, and news outlets to provide provable, unbiased insight into the users, devices, formats, and real world economics of ebooks, fixed-layout ebooks, digital textbooks, digital magazines, and more for all levels of publishing—enterprise, small- to medium-sized publishers, indies, and self-publishers. Whether you are an aspiring self-publisher or the CEO of a major publishing house, a freelance designer or sales person, this book provides you with the insight, background, statistics, figures, and examples to help you make sense of the business, economic, and marketing concerns of epublishing, and help you plot your future for a successful year in digital publishing. Whether your intent is to sell yourself, your boss, or your clients, or if you just want to educate yourself about the realities of the world of epublishing, you’ll find in this book a cornucopia of important, relevant data.
Like devices, epub­li­ca­tion for­mats are numer­ous and var­ied, with dif­fer­ences, some­times sub­tle, between them, but large diver­gences in pur­pose, capa­bil­ity and device sup­port. Consequently, it’s most log­i­cal and pro­duc­tive to think of epub­li­ca­tions in terms of for­mat classes, with each class offer­ing a par­tic­u­lar com­bi­na­tion of pur­pose, capa­bil­ity, and device support. In this chap­ter, you will learn about the fol­low­ing formats: Reflowable EPUBFixed-LayoutKindle FormatsPDF
Whether creating ebooks from TXT files or word processor documents or converting existing print publications to EPUB, the basics are all the same. You must learn to think in terms of EPUB, to reevaluate how your content is organized, and to know how to structure it using InDesign’s built-in tools in order to produce well organized, readable ebooks. The yellow brick road to becoming a wizard of ebook production starts with this chapter and proceeds through the next several chapters, creating progressively more interesting, more marketable ebooks and other EPUB-based publications. In this chapter, you will learn about the following: Creating an eBook from Scratch Testing Your EPUB Styling Your eBook Converting a Print Publication to an eBook Setting the Reading Order of Text, Images, and More
The first thing to under­stand about dig­i­tal pub­lish­ing is what devices peo­ple use to con­sume dig­i­tal con­tent, includ­ing what types of pub­li­ca­tions each device class can sup­port, how peo­ple use the devices, and where eread­ing hard­ware is headed. You will find a star­tling array of devices on the mar­ket, but ulti­mately there are only four classes of devices on which dig­i­tal pub­li­ca­tions are consumed. In this chap­ter, you will learn about the following: Device Classes eRead­ers Tablets Computers Mobile Phones Hybrid Devices Future Devices Designing for Devices
Now that we’ve exam­ined the char­ac­ter­is­tics and capa­bil­i­ties of the avail­able dig­i­tal pub­li­ca­tion for­mats, it’s time to think about the kind of con­tent you want to dis­sem­i­nate dig­i­tally. It’s all rather sub­jec­tive, but I’ll iden­tify the pur­pose, char­ac­ter and use of dif­fer­ent pub­li­ca­tion types as well as explain which for­mat classes are best suited to each type. In this chap­ter, you will learn about the fol­low­ing pub­li­ca­tion types: eBookFixed-Layout eBookEmagazineEnewspaperEtextbookDigital Comic Book
Although the majority of ebooks are text-only novels and short stories, a large minority of ebooks—across all genres—include photographs, illustrations, charts, graphs, maps, other imagery, and even audio and video. Moreover, even novels and short stories typically have at least cover images. Whether your publication merely needs a cover or requires lots of figures, the process of creating and using graphics and multimedia in ebooks differs in several distinct ways from creating and using them in print or in other digital formats. In this chapter, you will learn about the following: Exporting Images to eBooks Preparing Images for eBooks Adding Audio and Video to eBooks Adding Vector Graphics to eBooks
Profits from Pages Self-publishing is a fast-growing industry, and bookstores and consumers alike now acknowledge the value of self-published books. In this valuable guide, industry experts coach you in becoming a player in the self-publishing arena—whether it is self-publishing your own book or providing professional services for others who want to self-publish. Our experts reveal the tricks of the self-publishing trade: how to evaluate book ideas and recognize a hot-seller; how to develop an effective marketing plan; getting books reviewed and landing great publicity; getting books into traditional and non-traditional sales channels; tapping into the potential of online publishing, and more. Addresses dramatic game-changers including print-on-demand and ebooks Reviews industry player offerings including Ingram and Amazon Covers critical marketing tools including author websites and social media marketing Features interviews with industry insiders and practicing self-published authors Plus, a quick-reference guide to every step in the publishing process helps you along your way. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Statistical Power Analysis is a nontechnical guide to power analysis in research planning that provides users of applied statistics with the tools they need for more effective analysis. The Second Edition includes: * a chapter covering power analysis in set correlation and multivariate methods; * a chapter considering effect size, psychometric reliability, and the efficacy of "qualifying" dependent variables and; * expanded power and sample size tables for multiple regression/correlation.
Since he began posting in 2003, Dempsey has used his blog to explore nearly every important facet of library technology, from the emergence of Web 2.0 as a concept to open source ILS tools and the push to web-scale library management systems.