Institute of Export (IoE)
Published: 2016
Total Pages: 88
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Who is this guide for? Even for the seasoned exporter, Brazil can be a tough proposition due to the procedures that need to be followed. This guide is aimed at companies experienced in overseas trade who are new to doing business with Brazil. You may be an exporter looking to sell directly to Brazilian customers or through an agent or distributor in Brazil. Alternatively, you may be planning to set up a representative office, joint venture or other form of permanent presence in Brazil. What does this guide aim to do? This guide aims to provide a route map of the way ahead, together with signposts to other sources of help. It identifies the main issues associated with initial research, market entry, risk management and cultural and language issues. It also includes questions you should ask at the beginning of your research into Brazil. It does not cover the regions of Brazil or sectoral opportunities. Neither does it cover the legal, taxation or accounting aspects of setting up a permanent presence in Brazil - but it will point you in the direction of the people, organisations and publications that will be able to answer these and other more detailed questions. The objective of this guide is to steer companies through the initial research and preparation stages of entering the Brazilian market. It is far better to spend time and money carrying out thorough research and preparation before entering the market than to enter Brazil in a rush, only to discover, when it is too late, that you have made a poor and expensive decision.