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""Better Living": Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 is a history of how big business learned to be both entertaining and persuasive when talking to the public. Examining the years from the Depression to postwar prosperity, "Better Living" follows the dissemination of a politically competitive claim of "more," "new," and "better" in industry and in life. Beginning with the changes in business-government relations during the New Deal, this study looks at the ways in which politically active corporations and their leaders learned how to speak - at a time when speaking was not enough." "Using archival sources such as the NBC, Ford Motor Company, DuPont, and Franklin Delano Roosevelt collections, William L. Bird, Jr., establishes the importance of industrial films and their role in public relations and employee relations, as well as the use of dramatic radio productions in corporate public relations. The author examines the interplay between general mass radio and print advertising, radio program sponsorship and scriptwriting, sponsored motion pictures and television entertainment, as well as exhibitions and industrial fairs and the role these media played in shaping ideas about American business and political and cultural institutions in this country for the decades to come." --Book Jacket.
For four decades, from 1951 to 1990, The Reformed Journal set the standard for top-notch, venturesome theological reflection on a broad range of issues. With a lively mix of editorial comment, articles, and reviews, it addressed topics as diverse as the civil rights movement, feminism, the Vietnam War, South African apartheid, the plight of Palestinian Christians, and the rise of the Christian Right, all from a Reformed perspective. In this anthology James Bratt and Ronald Wells have assembled select pieces that exemplify the Journal's position at the cutting edge of thoughtful Christian engagement with culture.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Contains articles on U.S. Army recruiting efforts, training of soldiers and other information directly related to recruitment efforts.
New Theatre Quarterly provides a valuable international forum where theatrical scholarship and practice can meet, and where prevailing dramatic assumptions can be subjected to vigorous critical questioning.