Thomas L. Wheelen
Published: 1997
Total Pages:
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The new edition of this successful strategic management text continues its broad & balanced coverage of the field of strategy, while incorporating cutting-edge topics & issues. The authors' well-known strategic management model runs throughout the core chapters as a unifying concept. With a new experiential exercise at the end of each chapter, students have the opportunity to apply their knowledge to real-world situations. Offering 26 new cases, 16 of which are exclusive to their book, & most of which are based on companies that students will recognize, this new edition makes learning more interesting. New topics discussed include: * Hypercompetition & competitive strategy * Corporate governance in the context of ethics & social responsibility * Resource-based core & distinctive competencies * Parenting as a corporate strategy * Mass customization * Value Chain Analysis & activity based costing * Entrepreneurial Ventures * The firm as a learning organization Features * New "21st Century Global Society" & "Global Issues for the 21st Century" features highlight how international issues are & will affect strategic management. * Over 25 NEW & 16 EXCLUSIVE case studies include profiles on Microsoft, Reebok, Disney/ABC, Dell Computer, Harley-Davidson, & Vermont Teddy Bear. * New Global Perspective in every chapter integrates international issues throughout the book. * New "PASSPORT TO THE WEB" walks students through web sites associated with the text & helps students navigate the web. * New "Strategy in a Changing World" feature shows strategy at work in actual organizations. * New Web Site contains links to companies covered in the cases. * A new, state-of-the-art Instructor's Resource CD-ROM contains PowerPoint Slides, Computerized Test Bank & Instructor's Manual. Supplements Text Instructor's Resource Manual, Case Instructor's Manual, Instructor's Resource CD-ROM, Video & Web Site.
