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Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
What is disappearing today is not just a certain number of jobs, or jobs in certain industries, or jobs in some parts of the UK - or even jobs in the West as a whole. What is disappearing is the very thing itself: the job. In fact, many organizations are today well along the path towards being de-jobbed.
The Ultimate Purpose of this book is for you to be happy. Follow your PASSION. Make your SHIFT The first phase challenges your mindset and urges you to wake up from your misconceptions about career change. Find answers to the questions you’ve been repeatedly asking yourself: “Is it too late?” “Is it too risky?” Phase two encourages you to gain clarity. Discover or rediscover what you want in life. Search for answers within yourself, but don’t forget to set your sights beyond your comfort zone. The third phase emboldens you to take control. How? Go after and do what actually makes you happy. Realize your own process and find out for yourself how to go about the career shift towards your own happiness.
Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.
One Big Thing is about finding out what you were born to do with your life and how to use it to revolutionize your business or ministry---and change the world.
Are you stuck in an unsatisfying job or feel like you’re in the wrong profession? An industry that just isn’t a fit? Don’t just settle but succeed in the right career! Get unstuck and land a new career—one you’re genuinely passionate about. Switchers helps you realize that dream. Written by celebrated career coach and psychologist Dr. Dawn Graham, the book provides proven strategies that will get you where you want to go. The first step is to recognize that the usual rules and job search tools won’t work for you. Resumes and job boards were designed with traditional applicants in mind. As a career switcher, you have to go beyond the basics, using tactics tailor-made to ensure your candidacy stands out. In Switchers, Dr. Graham reveals how to: Understand the concerns of hiring managers Craft a resume that catches their attention within six seconds Spotlight transferable skills that companies covet Rebrand yourself—aligning your professional identity with your new aspirations Reach decision-makers by recruiting “ambassadors” from within your network Nail interviews by turning tough questions to your advantage Convince skeptical employers to shelve their assumptions and take a chance on you Negotiate a competitive salary and benefits package Packed with psychological insights, practical exercises, and inspiring success stories, Switchers helps you leap over obstacles and into a whole new field. This guide will help you pull off the most daring—and fulfilling—career move of your life!
Offering an overview of existing research and drawing upon the authors’ own study of approximately 3,000 students and knowledge workers, this book documents how careers have fundamentally shifted over the past five decades and offers crucial insights into what these shifts mean for employers and their management strategies.
Discover what you really want from work - and how to get there - with this empowering, practical guide from expert career coach Rachel Schofield AS SEEN IN GOOD HOUSEKEEPING ONE OF THE TELEGRAPH'S BEST SELF-HELP BOOKS OF 2023 'A doable plan to make changes that'll stick. This is the only book you need to take the leap' STYLIST Are you dreaming of a new career? Or do you just want more out of your job? Either way, The Career Change Guide ensures that work works for you . . . __________ This empowering, practical guide takes the confusion, fear and indecision out of career change. Whether making small adjustments or life-changing moves, it provides simple, achievable steps to turn your dreams into reality. The Career Change Guide will help you investigate your skills as well as discover your drives, interests and inspirations. It will take you on a structured five step journey. . . · Preparing · Reflecting · Imagining & Designing · Taking Action · Keeping Going · . . . to lead you to the job of your dreams. You'll learn to . . . - Be clear about who you are and the work and life you want - Devise and explore career ideas - Tackle self-doubt and build confidence - Design an action plan for change The Career Change Guide is your first step to a better career and a happier life. So enough procrastination. . . are we doing this, or aren't we?
Women who seek to balance a career and family find themselves facing a "third shift", or the inner dialogue that often second guesses their decisions and actions. An executive coach and consultant now offers cogent strategies for coping with this challenge and embracing it as a means of empowerment.