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Cannes - A Festival Virgin's Guide (7th Edition) is the definitive handbook for filmmakers and film industry professionals looking to attend the Cannes Film Festival. Demystifying the event and providing practical advice for attending, the book is about helping you make the most of your visit to the world's most famous film festival, and most importantly, assisting you in coming out with your wallet intact. Packaged as a handy travel-sized book, Cannes - A Festival Virgin's Guide walks you through the city, the festival, and the business of Cannes, examining all of the details that are necessary to make your trip successful and cost-effective. In addition, there are six appendices of contacts and useful information for your reference, and we present a series of interviews with a range of professionals from across the industry so you can get the inside word on the event from group of Cannes veterans.
Sundance - A Festival Virgin's Guide is the essential handbook for filmmakers, film industry professionals, and film-fans looking to attend the festival. Demystifying the event and providing practical advice for attending, Sundance - A Festival Virgin's Guide™ is about helping you make the most of your visit to Park City and America's most important film festival.
Surviving and thriving at the Cannes Film Festival -- is exceptionally well presented in "Cannes - A Festival Virgin's Guide." This is the leading handbook for filmmakers and film industry professionals looking to attend the Cannes Film Festival for the first time. Demystifying the event and providing practical advice for attending, this book is about helping you make the most of your visit to the world's most important film festival. The chapters describe in detail the city and environs, the festival, the business of the festival, and conclude with interviews with industry professionals, from publicists to producers.
This third edition of the UK's best-selling filmmaker's bible, builds upon the most successful features of the previous books. Including illustrations, diagrams, and box-outs, this book comes with a DVD, packed with further interviews with filmmakers, as well as theatrical trailers.
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
This book addresses a topic in journalism studies that has gained increasing scholarly attention since the mid-2000s: the coverage and evaluation of arts and culture, or what we term ‘cultural journalism and cultural critique’. The book highlights three approaches to this emerging research field: (1) the constant challenge of demarcating what constitutes the ‘cultural’ in cultural journalism and cultural critique, and the interlinks of cultural journalism and cultural critique; (2) the dialectic of globalization’s cultural homogenization and the specificity of local/national cultures; and (3) the need to rethink, perhaps even redefine, cultural journalism and cultural critique in view of the digital media landscape. ‘Cultural journalism’ is used as an umbrella term for media reporting and debating on culture, including the arts, value politics, popular culture, the culture industries, and entertainment. Therefore some of the contributions this book apply a broad approach to ‘the cultural’ when theorizing and analyzing the production and content of cultural journalism, and the professional ideology, self-perception, and legitimacy struggles of cultural journalists and editors. Other contributions demarcate their field of study more narrowly, both topically and generically, by engaging with very specific sub-areas such as ‘film criticism’ or ‘television series.’ This book was originally published as a special issue of Journalism Practice.
'The critic is dead.' 'Everyone's a critic.' These statements reflect some of the perceptions of film criticism in a time when an opinion can be published in seconds, yet reach an audience of millions. This book examines the reality of contemporary film criticism, by talking to leading practitioners in the UK and North America - such as Nick James, Mark Cousins, Jonathan Rosenbaum and Richard Porton - and by covering a broad spectrum of influential publications - including Sight & Sound, The Guardian, Cineaste, indieWIRE and Variety. Forming a major new contribution to an emerging field of study, these enquiries survey the impact of larger cultural, economic and technological processes facing society, media and journalism. Historical perspectives on criticism from ancient times and current debates in journalism and digital media are used to unravel questions, such as: what is the relationship between crisis and criticism? In what way does the web change the functions and habits of practitioners? What influences do film industries have on the critical act? And how engaged are practitioners with converged and creative film criticism such as the video essay?In the face of transformative digital idealism, empirical findings here redress the balance and argue the case for evolution rather than revolution taking place within film criticism.