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In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
Wiley’s English-Spanish, Spanish-English CHEMISTRY DICTIONARY Translates more than 75,000 terms in chemistry and its related disciplines With more than 35,000 new entries added, the Second Edition of Wiley’s English-Spanish, Spanish-English Chemistry Dictionary has been completely updated and revised, now translating more than 75,000 terms. You’ll find coverage of all areas of chemistry, including chemical biology, biochemistry, biotechnology, and nanochemistry. There’s also coverage of relevant terms in related disciplines of science and engineering. The dictionary’s straightforward, intuitive format makes it quick and easy for you to translate terms from either English to Spanish or Spanish to English. Acclaimed lexicographer Steven M. Kaplan has provided Spanish and English language equivalents that are clear and accurate. Moreover, he has reviewed the current chemistry literature in order to include recently coined terms. Wiley’s English-Spanish, Spanish-English Chemistry Dictionary features: A wealth of information in one portable volume Entries covering the broad range of subdisciplines within chemistry English and Spanish language equivalents of thousands of chemical compounds Terms and phrases in related areas of science and engineering User-friendly format that takes you directly to the precise term needed Current with all the latest terms and phrases used in contemporary chemistry, this Second Edition remains indispensable for researchers, educators, students, and translators working in the field of chemistry. Este diccionario sirve igualmente bien para las personas que hablan el Inglés como lengua primaria o el Español como lengua primaria.
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Beginning with volume 41 (1979), the University of Texas Press became the publisher of the Handbook of Latin American Studies, the most comprehensive annual bibliography in the field. Compiled by the Hispanic Division of the Library of Congress and annotated by a corps of more than 130 specialists in various disciplines, the Handbook alternates from year to year between social sciences and humanities. The Handbook annotates works on Mexico, Central America, the Caribbean and the Guianas, Spanish South America, and Brazil, as well as materials covering Latin America as a whole. Most of the subsections are preceded by introductory essays that serve as biannual evaluations of the literature and research under way in specialized areas. The Handbook of Latin American Studies is the oldest continuing reference work in the field. Katherine D. McCann is acting editor for this volume. The subject categories for Volume 57 are as follows: Electronic Resources for the Social Sciences Anthropology Economics Geography Government and Politics International Relations Sociology