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Describes the key principles responsible for the success of amazon.com, and discusses the fundamentals of electronic commerce.
Describes the key principles responsible for the success of amazon.com, and discusses the fundamentals of electronic commerce.
Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright. Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
How Much Longer Will You Let the Competition Keep You Up At Night? 9 Ways to Amazon-Proof Your Business gives you the tools necessary to safeguard against competition, so that you can advance your goals on your terms and timetable - NOT THEIRS. This book is a step-by-step process for making your business more secure. In addition, it will assist in building the confidence you need to accelerate its growth well into the future. Inside, you’ll learn: • A 3-tier method to sharpen your focus • A straight-forward approach that guarantees victory • The #1 hang-up that keeps businesses from standing out against their competition • The most uncomfortable course of action that, when implemented, will capture your customers’ attention forever • The least used, but most powerful way to increase profits in 24-hours or less • And much more! In addition to sparking ideas for standing out, 9 Ways provides a multitude of resources (including other books and materials) that you can seek out which will further you in you journey to achieving ultimate success.
Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon—a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.
“Reading this book is like having Jeff Bezos advise me.” —Eric Martinez, Founder and CEO of Modjoul The former Amazon executive who launched and scaled Amazon Marketplace delivers the ultimate playbook on how to “think like Amazon” and succeed in the digital age. “What would Jeff do?” Since leaving Amazon to advise start-ups and corporations, John Rossman has been asked this question countless times by executives who want to know “the secret” behind Amazon’s historic success. In this step-by-step guide, he provides 50 1⁄2 answers drawn from his experience as an Amazon executive—and shows today’s business leaders how to think like Amazon, strategize like Bezos, and beat the competition like nobody’s business. Learn how to: •Move forward to get back to Day 1—and change the status quo. •Become a platform company—with the right platform strategy. •Create customer obsession—and grant your customers superpowers. •Experiment, fail, rinse, and repeat. •Decentralize your way to digital greatness. •Master the magic of small autonomous teams. •Avoid the trap of past positions. •Make better and faster decisions. •Use metrics to create a culture of accountability and innovation •Use AI and the Internet of Things to reinvent customer experiences. In addition to these targeted strategies, you’ll receive a rare inside glimpse into how Jeff Bezos and Amazon take a remarkably consistent approach to innovate, explore new markets, and spark new growth. You’ll understand the unique mindset and inner workings that drive Amazon’s operational excellence, from its ground-up approach to new digital markets to its out-of-the-box attitudes on innovation. Along the way, you’ll learn specific game-changing strategies that made Amazon stand out in a crowded digital world. These include actionable ideas that you can use to transform your culture, expand your business into digital, and become the kind of platform company that customers obsess over. Rossman also offers invaluable insights into the latest technologies, e-commerce marketing, online culture, and IoT disruptions that only an Amazon insider would know. If you want to compete and win in the digital era, you have to Think Like Amazon.
In just twenty years, Amazon.com has gone from a start-up internet bookseller to a global company revolutionizing and disrupting multiple industries, including retail, publishing, logistics, devices, apparel, and cloud computing.But what is at the heart of Amazon's rise to success? Is it the tens of millions of items in stock, the company's technological prowess, or the many customer service innovations like "one-click"?As a leader at Amazon who had a front-row seat during its formative years, John Rossman understands the iconic company better than most. From the launch of Amazon's third-party seller program to their foray into enterprise services, he witnessed it all-the amazing successes, the little-known failures, and the experiments whose outcomes are still in doubt.In The Amazon Way, Rossman introduces readers to the unique corporate culture of the world's largest Internet retailer, with a focus on the fourteen leadership principles that have guided and shaped its decisions and its distinctive leadership culture.Peppered with humorous and enlightening firsthand anecdotes from the author's career at Amazon, this revealing business guide is also filled with the valuable lessons that have served Jeff Bezos's "everything store" so well-providing expert advice for aspiring entrepreneurs, CEOs, and investors alike.
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet and became one of the richest men in the world. He was recently named Time magazine's Person of the Year and was crowned "the king of cybercommerce." Yet for all the success and all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account of Amazon's astounding rise, Robert Spector, journalist and bestselling author, gives us the fastpaced, behind-the-scenes true story of the company's creation, its tumultuous present, and its uncertain future. By talking to friends, confidants, early employees, rivals, publishing executives, stock analysts, and venture capitalists, Spector goes beyond the "official story"-the glib, polished, media-savvy statements that Bezos feeds to the press-and presents in unprecedented detail the real facts of the company's beginnings, innovations, business practices, and strategies, and its vision of the future. Further, he explains what the Amazon story means for conventional business, e-commerce, and ultimately the consumer. Bezos's first employers tell how the experience he gained at their firms prepared him for creating Amazon.com. Early investors reveal the details of Bezos's initial pitch for money. Former company insiders divulge how painstakingly Amazon.com's internal systems were put together. And the story becomes more compelling all the time as Amazon finds itself under attack by the formerly Internetchallenged behemoth retailers, by online startups trying to eat Bezos's lunch, and by impatient investors waiting for the company to turn a profit. (Amazon lost an incredible $720 million in 1999.) Amazon.com's emergence as an e-commerce powerhouse has set off tremors around the world, jolting the "bricks and mortar" retailing giants, and forever changing the way everyone does business. But has Jeff Bezos finally run out of time? Will his great achievement be remembered as a footnote to the opening era of the Internet age? Or will this wily, overachieving self-described nerd triumph once again and surprise fans and foes alike?