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Business retention and expansion (BRE) is regarded as the most practical and accessible method for economic development at the city, town, or neighborhood scale. This comprehensive volume centers on the belief that BRE is the top responsibility for a community economic development official. BRE is an asset-based approach designed to systematically strengthen the connection between businesses and the community while encouraging each business to continue operations and expand in the community. It focuses on the community’s existing businesses instead of those it doesn’t have. This book illustrates many different facets of BRE, from big-picture and theory to lessons learned about BRE from practitioners and academics with diverse perspectives and backgrounds. The authors demonstrate diverse ways of reaching out and responding to existing businesses. They explore several topics related to or at the very heart of BRE including: business clusters, entrepreneurship, community outcomes, business assistance, transportation systems, energy efficiency, business succession, and defining BRE success. These include research, program evaluation, and case studies. This book offers both theoretical and applied points of views, and will be of great interest to local practitioners, state/provincial officials, and students of economic development. It was originally published as a special issue of the journal Community Development.
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
As the baby boomer generation approaches retirement age, many organizations are facing the potential crisis of lost knowledge. Devised to help those organizations who are dependent on the accumulated knowledge of stakeholders, this book details a proactive approach to knowledge retention. Written by Jay Liebowitz, one of the most sought after knowledge management experts, this text explains how to identify at risk knowledge areas, and then demonstrates how to keep those areas from becoming knowledge vacuums. To reinforce his points, the book contains case studies from The Aerospace Corporation, Chevron, and Knowledge Harvesting Inc., who have become models for the implementation of knowledge retention strategies.
Keep the workers you want - in good times and bad. How do organizations keep the workers they want? Until now, employee retention strategies have been based on instincts rather than research. With no firm body of knowledge to use as a guide, employee turnover has been a problem for all organizations. Rethinking Retention in Good Times and Bad is the first book to offer a top-to-bottom, organization-wide retention action plan. Many organizations lose employees and profits because they don't know which processes to put into place to cut employee turnover. They speak of building retention cultures but don't know who should do what and when. This hands-on tactical guide gives those answers, providing specific strategies and tactics backed by the author's own research and on-site experience. Rethinking Retention in Good Times and Bad is essential reading for all types of organizations-large or small, public or private, with high concentrations of low-skilled or high-skilled workers and across multiple industries. If you are losing workers you want to keep - in good economic times and bad - this book will tell you how to put retention solutions in place across your company.
Take Your Business from Average to Extraordinary The Wealthy Franchisee pulls concepts from cognitive behavioral therapy, brain science, interviews, and Scott Greenberg’s firsthand experience as a franchisee to help readers replicate the mental habits, tactics, and financial results of high-performing franchisees. As a franchising consultant, Scott Greenberg has helped franchise owners and franchisees improve their performance. Readers will learn how to: Explore their own mental responses and become more self-aware Bring out the best in employees and build superstar teams Dazzle customers and increase sales with emotionally satisfying experiences Optimize the human elements of their operation so they can grow into a next-level enterprise and become wealthy
If Chris Cooper has a superpower, it's the ability to make mistakes faster than anyone else. Fortunately, none have been fatal, and they can help OTHER gym owners build happier lives.Chris brings a "big picture" perspective unmatched by anyone else in the industry. After thousands of hours spent one-on-one with gym owners, hundreds of blog posts and more interviews than he can recall, Chris shares his best lessons in the second edition of "Two-Brain Business." From Australia to Europe to North America, these are what Chris' clients--some of the best gyms in the world--are doing RIGHT.This is the follow-up to Two-Brain Business, one of the most popular fitness business books of all time. But its content is all new, with fresh stories, smart ideas and proven tactics.www.twobrainbusiness.com