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Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: - Understand the importance and application of statistics and quantitative methods in the field of business - Design effective research studies - Interpret statistical results - Use statistical information meaningfully - Use SPSS confidently
What statistical test should I use for this kind of data? How do I set up the data? What parameters should I specify when ordering the test? How do I interpret the results? Herschel Knapp′s friendly and approachable guide to real-world statistics answers these questions. Intermediate Statistics Using SPSS is not about abstract statistical theory or the derivation or memorization of statistical formulas–it is about applied statistics. With jargon-free language and clear processing instructions, this text covers the most common statistical functions–from basic to more advanced. Practical exercises at the conclusion of each chapter offer students an opportunity to process viable data sets, write cohesive abstracts in APA style, and build a thorough comprehension of the statistical process. Students will learn by doing with this truly practical approach to statistics.
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
Summary: "Research Methods and Statistics for Business ... includes 30 research designs and 30 bivariate and multivariate statistical tests, taking students through a step-by-step process to select the appropriate statistical method. The authorʼs approach effectively integrates research and statistics, beginning with research methodology and then guiding students through the process of conducting their own statistical research, from the initial process of selecting the research topic through the finished research paper."--Waveland website, viewed 10th June, 2011.
Accessibly written and easy to use, Applied Statistics Using SPSS is an all-in-one self-study guide to SPSS and do-it-yourself guide to statistics. Based around the needs of undergraduate students embarking on their own research project, the text′s self-help style is designed to boost the skills and confidence of those that will need to use SPSS in the course of doing their research project. The book is pedagogically well developed and contains many screen dumps and exercises, glossary terms and worked examples. Divided into two parts, Applied Statistics Using SPSS covers : 1. A self-study guide for learning how to use SPSS. 2. A reference guide for selecting the appropriate statistical technique and a stepwise do-it-yourself guide for analysing data and interpreting the results. 3. Readers of the book can download the SPSS data file that is used for most of the examples throughout the book. Geared explicitly for undergraduate needs, this is an easy to follow SPSS book that should provide a step-by-step guide to research design and data analysis using SPSS.
Introductory Statistics for Health & Nursing using SPSS is an impressive introductory statistics text ideal for all health science and nursing students. Health and nursing students can be anxious and lacking in confidence when it comes to handling statistics. This book has been developed with this readership in mind. This accessible text eschews long and off-putting statistical formulae in favour of non-daunting practical and SPSS-based examples. What′s more, its content will fit ideally with the common course content of stats courses in the field. Introductory Statistics for Health & Nursing using SPSS is also accompanied by a companion website containing data-sets and examples for use by lecturers with their students. The inclusion of real-world data and a host of health-related examples should make this an ideal core text for any introductory statistics course in the field.
Using IBM® SPSS® Statistics for Research Methods and Social Science Statistics is the perfect companion for students who are learning to use SPSS® software to interpret and manage data within their social statistics and/or research methods courses. Both first-time and more experienced SPSS® users will appreciate author William E. Wagner, III’s step-by-step explanations of SPSS® operating procedures and introductory statistical operations. The Seventh Edition reflects SPSS® Version 25.0 and incorporates the latest results from the General Social Survey (GSS) as a secondary data set. Using examples, tables, and actual SPSS® screen captures, it guides users through several different kinds of SPSS® files including data files, output files, and syntax files.
This is a textbook for introductory courses in quantitative research methods across the social sciences. It offers a detailed explanation of introductory statistical techniques and presents an overview of the contexts in which they should be applied.
This book integrates social science research methods and the descriptions of 46 univariate, bivariate, and multivariate tests to include a description of the purpose, assumptions, example research question and hypothesis, SPSS procedure, and interpretation of SPSS output for each test. Included throughout the book are various sidebars highlighting key points, images and SPSS screenshots to assist understanding the material presented, self-test reviews at the end of each chapter, a decision tree to facilitate identification of the proper statistical test, examples of SPSS output with accompanying analysis and interpretations, links to relevant web sites, and a comprehensive glossary. Underpinning all these features is a concise, easy to understand explanation of the material.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22