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The Golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to "62. and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.
A unique and fresh perspective on how to achieve business success based on the careers of modern history’s greatest pop figures. Stroll through the past and discover the fusion of pop culture and business. From Walt Disney to Bill Gates, from Burt Bacharach to Howard Hughes, from Steven Spielberg to John D. Rockefeller, and from Col. Harland Sanders to Steve Jobs, this is the comprehensive study of pop icons, historical innovations, and business pioneers. In Pop Icons and Business Legends, legendary business advisor and former presidential speech writer Hank Moore embraces the past as a roadmap to the future. This is history, cultural enlightenment, and business innovation, all rolled in one, plus a dynamic panorama of non-profit and humanitarian contributions to society. “How can one person with so much insight into cultural history and nostalgia be such a visionary of business and organizations? Hank Moore is one of the few who understands the connection.” —Dick Clark, TV icon “Hank Moore's Business Tree™ is the most original business model of the last 50 years.” —Peter Drucker, business visionary
The Indian economy and business landscape have undergone a sea change since Independence in 1947, with the country’s socialist policies and the License Raj giving way to economic liberalization. The IT and ITeS revolution made India the back office of the world. The rapid spread of the Internet and the world’s lowest data costs have made India a hub for fintech innovation. The development of the Unified Payment Interface (UPI) has resulted in the explosion of e-commerce. As we celebrate the growth of entrepreneurship and the start-up culture in India, some questions come to mind: • Who were the trailblazing Indian entrepreneurs who made India’s growth story possible? What were their characteristics? • What were the strategies they used to succeed? • Who are today’s business leaders and how are they driving growth in today’s volatile world? This book seeks to answer these questions. “An inspiring summary of the lives of some of India’s business stalwarts and new-age entrepreneurs by a young and curious mind. Arjun Sampat lucidly captures the key strategies and success factors of these entrepreneurs. I’m sure this book will further encourage the spirit of entrepreneurship amongst young Indians.” -Sonal Agrawal, Global Chair, AltoPartners and Managing Partner - India, Accord Group “India’s entrepreneurs are world-class global traders – interacting with them is the main reason I love my job as an investor!! For a young man like Arjun Sampat to author such a terrific, detailed book, at such a young age, is a testament to the impression these leaders have made in the minds of our youth. I am sure this will catalyse and inspire many young Indians to undertake their own entrepreneurial journeys.” -Manish Kejriwal, Founder & Managing Partner, Kedaara Capital
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
As an aspiring entrepreneur you can't learn everything about how to start a business from a book. But The Book of Business Inspiration will help you take the first step. The book includes how-to guides, ranging from how to buy a business to how to make money via the web; interviews with everyday entrepreneurs; profiles of legendary business people; information on relocating your life to another country; and much more. Don't dream about it. Do it. If others can. You can.
The greatest brands of all capture the hearts, minds and dollars of the whole world. They break out of business and become part of everyday life, inspiring unparalleled loyalty and even affection. But, how do they do it? The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Des Dearlove and Stuart Crainer tell the inspiring stories behind industry greats like Starbucks, Adidas, Ferrari and Marlboro. You will discover the brand-building secrets of giants like Toyota, Disney, Sony, Guiness and Hoover. In a world of mass consumerism and global marketing, brands have become the most powerful competitive weapon of all. The Ultimate Book of Business Brands could inspire you to create the next Benetton, Ben and Jerry's or even The Grateful Dead.
Deeply Responsible Business profiles corporate leaders of the past two centuries who made social missions vital to their businesses. Geoffrey Jones explores the characters and motivations of fourteen such leaders and compares their deep social and environmental commitments to the lukewarm “corporate social responsibility” of today.
A creative approach to strategy development and planning for companies in today’s turbulent business environment that prepares them for an unknown tomorrow. The Big Picture of Business is the first overview book on serving communities and motivating leadership. Each year, one-third of the US Gross National Product goes toward cleaning up problems, damages and other high costs caused by companies that failed to take proper actions. Look no further than the cost of the current financial crisis for an example. The costs of band-aid surgery for their problems and make-good work cost business six times that of proper planning, oversight and accountability. Ninety-two percent of all problems in organizations stem from poor management decisions. Inside The Big Picture of Business, Hank Moore takes a fresh look at change and growth by utilizing full-scope planning as a means of navigating through uncertain waters toward richer success. It is based on his trademarked approach to growing and strengthening businesses, tested by his actual work in guiding corporations over three decades. Hank reveals how to master change and ready companies to face the future. Hank Moore is the highest level of business overview expert and is in that rarified circle of visionaries such as Peter Drucker, Stephen Covey and W. Edwards Deming. The Business TreeTM is his trademarked approach to growing, strengthening and evolving business, while mastering change. He advises companies about growth strategies, visioning, planning, leadership, futurism and Big Picture issues. He has written a series of business books. This is the third book in his Legends series, paralleling pop culture, history and innovative strategies.
This revised edition of the original reference standard for urban legends provides an updated anthology of common myths and stories, and presents expanded coverage of international legends and tales shared and popularized online. From roasted babies to vanishing hitchhikers to housewives in football helmets, this exhaustive and highly readable encyclopedia provides descriptions of hundreds of individual legends and their variations, examines legend themes, and explains scholarly approaches to the genre. Revised and expanded to include updated versions of the entries from the award-winning first edition, this work provides additional entries on a wide range of new topics that include terrorism, recent political events, and Hurricane Katrina. Entries in Encyclopedia of Urban Legends, Updated and Expanded Edition discuss the presence of urban legends in comic books, literature, film, music, and many other areas of popular culture, as well as the existence of "too good to be true" stories in Argentina, China, Italy, Japan, Mexico, and several other countries. Serving as both an anthology of stories as well as a reference work, this encyclopedia will serve as a valuable resource for students and a source book for journalists, professional folklorists, and others who are researching or interested in urban legends.