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As we enter the 21st century, most students are familiar with microcomputers. They are adept in visually-oriented playing and learning, as evidenced by prevalent video games, music videos, and DVD movies. This book appeals to the modern day undergraduate and graduate students by using microcomputers, through innovative uses of spreadsheets and built-in spreadsheets equations and formulae. This microcomputer skill-intensive book covers major topics in both economic analysis and business analysis. Students will learn how to build complex spreadsheet layouts and perform high-level calculations and analysis intuitively in a non-threatening environment. To encourage students' active learning and critical thinking, they will be given hands-on practice by creating tables and graphs presented in the text and homework, and by changing the parameters to find the effects of the change instantly. At the same time, by acquainting themselves with the popular spreadsheet program, they will acquire more advanced job skills directly.
A textbook with innovative real-world macroeconomic analyses of timely policy issues, with case studies and examples from more than fifty countries. This timely and refreshingly real–world focused textbook examines some of the world's most critical policy issues through a macroeconomics lens. After presenting analytical foundations, modeling tools, and theoretical perspectives, Economics of Global Business goes a step further than most other texts, with a practical look at the local and multinational tradeoffs facing economic policymakers in more than fifty countries. Topics range from income equality and the financial crisis to GDP, inflation and unemployment, and, notably, one of the first macroeconomic examinations of climate change. Written by a globetrotting economist who teaches and consults on three continents, Economics of Global Business aims not for definitive answers but rather to provide a better understanding of the context-dependent rationales, constraints, and consequences of economic policy decisions. The book covers long-run and short-run growth (with examples from the United States, China, the European Union, South Korea, Japan, Latin America, Africa, Australia, and Vietnam); financial crises and central banks; monetary and fiscal policies; government budgets; currency regimes; climate change and macroeconomics; income inequality; and globalization. All chapters rely on recent and historical examples of economic policy in action. The book is particularly suitable for use as an introduction to macroeconomics for business students.
The classic history of economic thought through the ages—now fully updated and expanded Hesiod defined the basic economic problem as one of scarce resources, a view still held by economists today. Diocletian tried to save the Roman Empire with wage and price fixes—a strategy that has not gone entirely out of style. Roger Backhouse takes readers from the ancient world to the frontiers of game theory, mechanism design, and engagements with climate science, presenting an essential history of a discipline that economist Alfred Marshall called “the study of mankind in the ordinary business of life.” Backhouse introduces the many fascinating figures who have thought about money and markets down through the centuries—from philosophers and theologians to politicians and poets—and shows how today’s economic ideas have their origins in antiquity. This updated edition of The Ordinary Business of Life includes a new chapter on contemporary economics and the rest of the book has been thoroughly revised.
How can business decisions be made and tackled using economic theory, decision science methodology and computer modelling? Economic Analysis for Business and Strategic Decisions explains in a clear and layman-like format how you can apply these cutting-edge economic and financial concepts and tools to solving your real-life business problems. You will learn how to use this high-level economic thinking in making business and strategic decisions such as pricing strategies, yet still employing your regular computer software.
A comprehensive textbook on data analysis for business, applied economics and public policy that uses case studies with real-world data.
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
"Focuses on networks of people, information, conveyances, and other resources and technologies that moved slave-based products from suppliers to buyers and users." (page 3) The book examines the credit and financial systems that grew up around trade in slaves and products made by slaves.