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How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.
What's the point of creating a great Web site if no one goes there-or worse, if people come but never return? How do some sites, such as America Online, EBay, and GeoCities, develop into Internet communities with loyal followings and regular repeat traffic? How can Web page designers and developers create sites that are vibrant and rewarding? Amy Jo Kim, author of Community Building on the Web and consultant to some of the most successful Internet communities, is an expert at teaching how to design sites that succeed by making new visitors feel welcome, rewarding member participation, and building a sense of their own history. She discusses important design strategies, interviews influential Web community-builders, and provides the reader with templates and questionnaires to use in building their own communities.
"Find out about blogging, message boards, newsgroups, social networks, finding and evaluating sources on the Internet, and how to stay safe online"--Provided by publisher.
A powerful customer community will help you to scale customer support, attract new customers, and gather indispensable feedback and knowledge. But how do you make it happen? Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: • Start from scratch and attract your first members. • Find and design the perfect platform for your community. • Keep members engaged, sharing expertise, and helping each other. • Create a magnetic community culture – unique from any other online destination. • Position you and your organisation at the center of your field. • Budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles and tactics he has used to help over 300 organisations to build communities over the past decade, including Apple, Facebook and SAP. If you wish to build a united, powerful online community, Build Your Community is your definitive guide.
Making an online community that grows and survives isn't easy. This guide explains how to create a successful online community that surpasses expectations and provides the benefit of increased business sales and customer loyalty and satisfaction.
Introducing "The Automated Money Machine: Build Your Online Empire for Passive Income" - Your Ultimate Guide to Financial Freedom! Are you tired of the daily grind and the limitations of traditional employment? Are you ready to break free from the constraints of trading time for money? Look no further! "The Automated Money Machine" is here to revolutionize your financial future and pave the way to passive income success. Imagine a life where money flows effortlessly into your bank account, even while you sleep. With the power of the internet and the strategies outlined in this comprehensive guide, you can build your very own online empire and unlock the key to financial freedom. This book is your roadmap to creating a sustainable and automated source of passive income. It covers every aspect of building your online empire, from setting clear goals and identifying your niche to developing high-quality products or services, implementing effective marketing strategies, and scaling your business for long-term success. "The Automated Money Machine" goes beyond mere theory and provides you with practical, actionable steps to kickstart your passive income journey. You'll learn how to leverage affiliate marketing, e-commerce, digital product sales, and other proven strategies to generate income while minimizing your active involvement. Say goodbye to trading time for money and hello to a life of financial abundance. What makes this book unique is its focus on automation. You'll discover how to set up systems that work for you, freeing up your time to focus on what truly matters. Learn how to outsource tasks, automate processes, and leverage technology to create a business that practically runs itself. But building an online empire isn't just about the technical aspects. "The Automated Money Machine" emphasizes the importance of mindset, personal development, and overcoming challenges. You'll gain valuable insights into adopting an entrepreneurial mindset, overcoming self-doubt, and maintaining motivation on your path to success. Here's a sneak peek of what you'll find inside: Understand the different types of passive income streams and choose the ones that align with your skills and interests. Uncover profitable niches and conduct market research to validate your business ideas. Develop your personal brand and create an online presence that captivates your target audience. Discover the secrets of building high-quality digital products and setting up automated delivery systems. Implement effective marketing strategies, including content marketing, social media marketing, and email marketing, to attract and engage your audience. Explore the world of affiliate marketing, e-commerce, and digital product sales, and learn how to leverage them for passive income. Gain insights into investing and diversifying your passive income through real estate, dividend stocks, and other investment opportunities. Overcome challenges, setbacks, and self-limiting beliefs that may hinder your progress. Stay ahead of the curve by exploring future trends and emerging technologies in the world of passive income. "The Automated Money Machine" is not just another book on passive income. It's a comprehensive guide that takes you by the hand and leads you through the step-by-step process of building your online empire. Whether you're a seasoned entrepreneur or just starting your journey, this book is your ultimate resource for creating a life of financial abundance and freedom. Don't settle for a life of mediocrity and financial limitations. Take control of your financial future today and embark on the path to building your automated money machine. It's time to unlock the doors to passive income and live life on your own terms. Are you ready to turn your dreams into reality? Get your copy of "The Automated Money Machine: Build Your Online Empire for Passive Income" now and join the ranks of successful online entrepreneurs who have discovered the power of passive income. Your financial freedom awaits!
The tools you need to follow your dream of starting and running an online business! With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality. The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business. Fund your business for success and future growth Use SEO strategically to drive traffic to a well-designed site Market your business effectively as an entrepreneur Stand out, build customer relationships, and sell on social media Keep up with ecommerce trends to stay a step ahead With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
The best book on blogging, updated and better than ever! The blogosphere keeps changing and evolving, and so does this top blogging guide. A terrific book whether you're just starting out or are already blogging regularly, this book provides solid information on blogging basics, the anatomy of a good blog, and the tools you need to get started. You'll learn how to set up an account, find ample coverage of social plug-ins and emerging platforms like Squarespace and Overblog, and discover savvy ways to write your first post. Best of all, the book explores how you can make real money from your passion and become a professional blogger. Updates you on the latest blogging software and utilities Explains search engine optimization, so new readers will find your blog Reviews advertising tools and techniques you can use to attract readers Helps you integrate your blog with social media Delves into professional blogging and how to make money from your blog Start blogging like a professional with the new edition of this top guide, Blogging For Dummies, 5th Edition.
If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you''re simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up money. The earning potential is limitless. This new book will teach you all you need to know about getting started in your own Web-based business in the minimum amount of time. This book is a comprehensive, detailed study of the business side of Internet retailing. Anyone investigating the opportunities of opening a Web-based business should study this superb manual. You will learn to: *Build your Web-based business through keywords *Generate free advertising *Use search-engine strategies *Market through e-mail *Build Web communities *Find products *Drop ship *Deal with zoning issues *Create your Web site, HTML, graphics programs, domain names, and templates *Use Web hosting, bandwidth, e-mail, shopping carts, and affiliate programs *Develop merchant accounts *Use PayPal, e-checks, search engine submissions, pay per click ads, and co-branding *Make more money through auto-responders, Google and banner advertising *Establish your own eBay storefront, Web-design information, search-engine registration *Be a part of directories *Get real-world examples of successful strategies While providing detailed instruction and examples, the author teaches you how to draw up a winning business plan ( The Companion CD-ROM has the actual business plan you can use in MS Word â,,¢), basic cost control systems, pricing issues, legal concerns, sales and marketing techniques, and pricing formulas. You will learn how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, meet IRS reporting requirements, plan sales, provide customer service, track competitors, do your own bookkeeping, monthly profit and loss statements, media planning, pricing, and copywriting. You will develop the skill to hire and fire employees without incurring lawsuits, motivate workers, apply general management skills, manage and train employees, and generate high profile public relations and publicity. You will have the advantage low cost internal marketing ideas and low and no cost ways to satisfy customers and build sales. Learn how to keep bringing customers back, accomplish accounting, do bookkeeping procedures and auditing, as well as successful budgeting and profit planning development. This manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. In addition, you will appreciate this valuable resource and reference in your daily activities and as a source of ready-to-use forms, Web sites, and operating and cost-cutting ideas that can be easily applied to your operation. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.