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This new, full colour textbook is the only one available for the new Introductory Certificate and Diploma in Hospitality, Travel and Tourism. The content is exactly matched to the specifications.
The perfect match with the BTEC National Travel and Tourism Award, Certificate and Diploma. Book 1 contains everything students need for the Award and some additional units for the Certificate. Book 2 contains all the other units needed to complete the Certificate and the Diploma. The Student Books are matched to the BTEC National specifications, and written in an accessible way. The clear layout and use of full colour will ensure that these books are easy to use.
BTEC and Heinemann have joined forces to provide BTEC’s own resources to accompany the 2010 BTEC Level 3 National Travel and Tourism specification, supporting candidates every step of the way to BTEC success.
"Portions of this book were previously published under the title Introduction to hospitality management"--T.p. verso.
This fully revised and updated second edition provides over 7,000 definitions of travel and tourism terminology used throughout the world, highlighting the many differences between US and European usage. It covers all aspects of the tourism industry, including hospitality, transport, and ancillary services. It explains the operating language of the travel industry, acronyms and abbreviations of organizations, associations and trade bodies, IT terms and brand names, and provides website addresses. Entries vary from one-line definitions to 500 word articles, and references are provided for further reading. This new edition contains over 500 new entries and the unique cross referencing system has been extended; for example accessing any entry about business travel leads to over 70 others. It is an essential reference tool for anyone involved in tourism research, and everyone in the travel industry.
Resources designed to support learners of the new next generation BTEC First in Travel & Tourism specification*. Covers all core and mandatory units and a wide selection of optional units. (Units 1-10 in the Student Book and Units 11-13 on the Pearson website.) Each unit of the Student Book is presented in topics to ensure the content is accessible and engaging for learners. Covers of all the underpinning knowledge and understanding needed at level 2 to ensure that learners are fully prepared for this course. Activities in each unit provide support and clear direction for learners and can be used in the classroom or for independent work. New Assessment Zone guides learners through both internal and external assessment. Practice assignments and assessment guidance help learners to achieve their potential in internally assessed units. We can confirm that Units 11-13 are now available online to everyone who purchases the Student Book. * From 2012, Pearson's BTEC First qualifications have been under re-development, so schools and colleges could be teaching the existing 2010 specification or the new next generation 2012-2013 specification. There are different Student Books to support each specification. If learners are unsure, they should check with their teacher or tutor.
Covers all mandatory and nine optional units, providing the breadth for tutors to tailor the course to their learners needs and interests. Activities in each unit give students plenty of practice to deepen their knowledge and understanding, and grading tips for every activity help them achieve the best possible grade.
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Closely matched to the specifications, this student book is the only resource available for BTEC national travel and tourism. It contains everything students need for the Award and some additional units for the Certificate.
Provides over 6,500 definitions of travel and tourism terminology, including the operating language of the travel industry, acronyms of organizations, associations, and trade bodies, IT terms, and brand names. Completely up to date, this dictionary covers the implications of web technology and social media on the travel and tourism industry, as well as new products and services, such as e-tickets, home-based travel agents, awareness amongst consumers and within the industry of terror-threatened travel, recent changes in legislation, and environmental concerns. Useful appendices include the World Tourism Organization Global Code of Ethics for Tourism, the recommended tourism syllabus content for Higher Education courses worldwide, and a list of the EC Neutral Computerized Reservation System Rules. Providing a wealth of information on one of the fastest-growing global industries of the 21st century, this dictionary is the ideal point of reference for students taking travel, tourism, and hos