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Since 1985, Radio Marti, a Radio Free Europe-type station, has broadcast American news and propaganda in Cuba. Its sister station, TV Marti, debuted in 1990. Respected operations at the start, Radio and TV Marti fell under the influence of the Cuban American National Foundation--a group of hard-line Cuban exiles--who intensified the anti-Castro rhetoric the stations sent to the island and promoted its leaders as the heirs to a post-Castro Cuba. Though the initial goal of the two stations was to increase pro-American sentiment among the island nation's citizens, the stations have succeeded only in driving the two nations further apart. This history of American propaganda broadcasting in Cuba describes how Castro used radio to obtain power; explores the impact of Radio and TV Marti on U.S.-Cuba relations, including the phenomenon of Cuban rafters; and chronicles the domestic political struggles to keep the stations on the air.
During broadcast hours, all TVs in Cuba are on, no matter if they are being watch or just serving as background noise. The actual television sets are outdated relics imported from America or Russia close to twenty years ago. Convulsing static pictures in off-color hues, the sets are jury-rigged with computer parts and other discarded technological talismans; they are adorned like religious altars.
The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.
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