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This study investigated the potential effects of breast cancer media messages on young women, a population that has the potential to make lifestyle changes early enough to prevent the disease. Based on framing and agenda-setting theories, a web survey focused on the relationships between the characteristics of prevalent breast cancer media messages and respondents' levels of breast health knowledge, breast health behaviors, and the direct behavioral impact of such messages (i.e. to take specific breast health protective actions). The agenda-setting statistical analysis revealed that college-aged women are most likely to have encountered prevalent breast cancer messages on social networking sites or television advertisements within the last one to six months. The most frequently perceived purposes of such messages are fundraising or to create awareness. Those who believe the main point of their most memorable message is to fundraise are significantly less behaviorally impacted by it than those whose message attempts to create awareness. The framing statistical analysis revealed that loss-framed messages have a significantly higher behavioral impact on participants and are more associated with detective breast health behaviors than gain-framed ones. Prevalent messages are more likely to employ anecdotal than statistical evidence to support their main points, although statistical evidence is associated with a higher behavioral impact. Finally, nearly 75 percent of participants have made a "pink" purchase within the past year, while just a third made plain monetary donations or volunteered at breast cancer events in the same time frame. In total, these results confirm that breast cancer is high on the health agenda of college-aged women, that the format of prevalent breast cancer messages does make a difference in the potential impact they may make, and that the most prominent quality of breast cancer to this group of women is its commerciality. These results expand both agenda-setting and framing theories to better understand the differential effects of messages and images in a health advertising context. Based on such findings, practitioners should encourage the sponsors of prevalent breast cancer media messages to alter their content for the good of society. In future, scholars must continue to study how key aspects of prevalent media messages may be altered to reduce the incidence of breast cancer and other preventable diseases.
In recent time, social media has provided a new scope for health education and awareness. This study has examined the social media engagement of women and its impact on their awareness level in terms of knowledge, attitude and practice related to breast cancer. Secondly, it also aims at evaluating demographical factors association with social media engagement and breast cancer knowledge, attitude, and practice. The study has focused whether social media engagement can elevate the awareness level of breast cancer. Mixed methods approach has been applied to conduct the study. Using multi-disciplinary theoretical approach and previous literature findings and gaps, a model was devised, and it was validated by structural equation modeling (SEMAMOS). Independent T test and ANOVA test were used to analyze the association between demographic variables and social media engagement and knowledge, attitude, and practice of breast cancer
The purpose of this study has been and continues to be an assessment of the ways in which mass media play a significant role in constructing the public's understanding of breast cancer as a social problem, a disease, and personal illness experience. This fourth annual & final report primarily summarizes work conducted as a result of a one-year extension of remaining grant funds. This portion of the study focuses on a case study of a viewing season of the situation comedy, Murphy Brown, during which the lead character was portrayed as being diagnosed and treated with breast cancer, while coping with demands of daily living including work, friendships, and parenting. This case is an exemplar of the simultaneous attempts to use entertainment television for the pro-social objective of raising awareness and extending understanding about this disease, as well as appropriating the dramatic aspects of this same life-threatening disease for entertainment purposes. Of special interest is the use of comedy to communicate serious information and, often poignant, issues.
This is an original sociological study of breast cancer patients' participation in Internet spaces. While much has been debated about the significance of the Internet, the actual processes of communication in which people engage online are little understood as yet. Exploring the ways in which participants in online spaces configure their experience into a story, the book presents readers with an innovative way of understanding online communication as a socially significant activity. The substantive focus of storytelling online is analyzed sensitively and thoroughly in its specificity as a social phenomenon. At the same time it is connected to a broad range of debates on communication and Internet, health, illness, and social agency.
This is the model list and clearing house of appropriate, basic, and priority medical devices based on the list of clinical interventions selected from clinical guidelines on prevention, screening, diagnosis, treatment, palliative care, monitoring, and end of life care. This publication addresses medical devices that can be used for the management of cancer and specifically describes medical devices for six types of cancer: breast, cervical, colorectal, leukemia, lung, and prostate. This book is intended for ministries of health, public health planners, health technology managers, disease management, researchers, policy makers, funding, and procurement agencies and support and advocacy groups for cancer patients.
The first comprehensive study of the breast cancer and the prostate cancer movements
The Third Breast Cancer Working Conference of the Breast Cancer Cooperative Group of the European Organization for Research on Treatment of Cancer, to be held in Amsterdam on April 27-29, 1983, was the principle motive for writing this book. It was felt that a short review of the main pathogenetic conceptions and therapeutic principles which have presented themselves with regard to mammary cancer in the course of Western history, might help to draw a more complete picture of where we stand today. It is not easy to decide which ideas, although discarded, deserve yet to be remembered and which authors from the past may be considered to be truly representative of the scientific climate of their age. Twenty centuries have produced quite a lot of ideas and the number of medical authors who advanced, or rejected, or modified, or revived them, is really uncountable. So the historian has to make a selec tion and choices are perforce subjective and open to criticism. In writing this book I tried to consult original sources in the original language as much as possible. These sources were not always strictly medical since I aimed at placing the problem of malignant breast disease - which might serve as a paradigm of cancer in general - in a somewhat wider context. For the history of medicine is not only a history of ideas, but also that of people, of institutions, of society.