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In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!
From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.
"Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!
Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Welcome to the influencer’s handbook, the ultimate guide to beginning, improving and taking your influencer game to the next level. I have been on all sides of the influencer world for the past 15 years and in that time I have come to know what works and what doesn’t both as an influencer and as a brand. In this book you will learn how to: - Set up and optimize your social media accounts - Perfect your personal brand to attract brand deals - Land paid collaborations regardless of your follower count - Grow your social media accounts - Beat the algorithm - Use hashtags - Act around brands - Get discovered by brands - Shoot insta-worthy content - Shoot branded content - Make brands love you - Speak influencer lingo - Go about follower outreach - Work with PR Firms & Agencies - Charge for collaborations - Turn down collaborations - Get free views and followers - Learn about - Make educated decisions when it comes to buying followers & paid advertising - Launch your own influencer website & More
If you are one of the countless people who have said or heard, “My boss is a bitch,” this book is for you. This is a game-changing approach to female leadership for all female leaders today and it will change the paradigm of female leadership once and for all. Women in the workplace have made tremendous strides in this millennium, but sadly, women vs. women continue to compromise our professional relationships, our potential for career advancement, and our emotional well-being. It's time to redefine and realign female leadership with women's values and strengths. Marcy Moriconi chronicles decades of work with archetypal female bosses, both difficult and inspiring, from the Poseur and the Last Bitch Standing to the Badass and the Steel Tiger. It’s for all female leaders, managers, individual contributors, but especially for those women who are newer to the workplace. This is the roadmap we all wish we had. Now, you don’t need to wait for someone to tell you what you wish you already knew and you can learn knew tools so you can be the kind of female leader we need today. The lessons Marcy shares will inspire discussion, empowerment and a culture change that will enable women to lead in a new way. Her approach is different and easy to implement. This book includes actionable tools you will use every day regardless of where you are in your career: how to be your authentic self how to find your innate superpower how to listen to your gut how to embrace healthy conflict how to embrace healthy conflict how to let go of fear You’ll emerge with a stronger sense of self, a new language to help you navigate your career, your relationships and, above all, a deep understanding of how to be the kind of boss everyone wishes they had.
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
Elliot Grove has worked on hundreds of low-budget productions and runs the Raindance Film Festival. In this book he gives clear, concise information on how to make a film on a minimal budget, based on tried and tested techniques.