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Brain Framing is a book of ideas for thinking about thinking in the classroom, ideas to help us frame the brains of students in ways that are productive, powerful, and personal. This book will help teachers to engage brains in three fresh ways: framing student learning into more personalized experiences that utilize new research on the brain, the body, and the spirit; creating brain-friendly classroom environments that link sensory and cognitive experiences in ways that reduce stress for both the teacher and the student; and organizing content into meaningful chunks and layers that fit into the unique frames of students brains.
Brain Framing is a book of ideas for ?thinking about thinking? in the classroom, ideas to help us frame the brains of students in ways that are productive, powerful, and personal. This book will help teachers to engage brains in three fresh ways: framing student learning into more personalized experiences that utilize new research on the brain, the body, and the spirit; creating brain-friendly classroom environments that link sensory and cognitive experiences in ways that reduce stress for both the teacher and the student; and organizing content into meaningful ?chunks and layers? that fit into the unique frames of students? brains. Filled with a variety of new teaching strategies, curriculum-enhancing ideas, lesson-planning samples and reproducible templates based on current scientific research, Brain Framing is the perfect resource for any teacher who wants to begin ?planning with the brain in mind.?
Don't Think of An Elephant is the antidote to decades of conservative strategising and the right's stranglehold on political dialogue. More specifically, it is the definitive handbook for understanding and communicating effectively about key social and political issues. George Lakoff explains in detail exactly how the right has managed to co-opt traditional values in order to popularise its political agenda. He also provides examples of how the centre-left can address the community's core values and re-frame political debate to establish a civil discourse that reinforces progressive positions. Don't Think of An Elephant provides a compelling linguistic analysis of political campaigning. But, more importantly, it demonstrates that real political values and ideas must provide the foundation for political progress by the centre-left.
"Building a second brain is getting things done for the digital age. It's a ... productivity method for consuming, synthesizing, and remembering the vast amount of information we take in, allowing us to become more effective and creative and harness the unprecedented amount of technology we have at our disposal"--
The purpose of this book is to offer teachers and parents a language-rich, sensory-driven set of experiences through which they can teach basic academic skills.
At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"? The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called "middle" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion. In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.
Learn how to tackle personal dilemmas and the deadlock of political discourse by using this book's rational framing techniques.
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined inPitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
CTE, Media, and the NFL: Framing a Public Health Crisis as a Football Epidemic examines the central role of mediain constructing an entangled relationship between chronic traumatic encephalopathy (CTE) and the National Football League (NFL), challenging a predominately symbiotic sports/media complex. The authors of this book analyze more than a decade of media coverage, along with three prominent films, to unpack how media discourse resurrects CTE, a preventable degenerative brain disease linked to boxing in 1928, and subsequently frames it as a football epidemic dating back to 2005. The authors position CTE as a public health crisis, whereby media coverage of CTE and the NFL’s vigorous reliance on controversial published research by the Mild Traumatic Brain Injury (MTBI) Committee parallels the moral panic of the HIV/AIDS epidemic and Big Tobacco’s manufacturing of doubt through faulty science. This book argues that the continued aspiration and idolization of the NFL, and its lack of accountability for health concerns surrounding brain injuries, highlight the firm grasp of hegemonic masculinity on the ideology of American football - further problematizing media’s glorification of the sport. Scholars of sports media, health communication, and general media studies will find this book particularly useful to discuss longitudinal effects of media framing centered on critical health risks in sport and the challenge of translating accurate scientific knowledge to the public domain.
Dr. Bone's Brain Tips is a simple yet sophisticated resource that can help even the busiest teacher incorporate brain-friendly teaching methods into his or her curriculum. These quick and easy research-based tips are divided into eight categories: teacher stress, girl-friendly brain tips, boy-friendly brain tips, the sensory brain, accommodations for differentiation, neuro-architecture, creativity and critical thinking, and parenting with the brain in mind.