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A wide range of advice from the newsletter covers such topics as new cars, self-defense, tax loopholes, pets, health, education, careers, and vacations
"It's easy to see why "greening" our businesses is the right thing to do. This innovative and inspiring guide to practical action shows why it's also the smart thing to do. Working with the environment saves money and resources, fosters consumer loyalty, and diminishes the need for outside regulation. Efficiency is the common ally of business and the environment, while wastefulness is their common enemy. And, as every successful businessperson and environmentalist realizes, daily choices create long-term, bottom-line effects." "Tedd Saunders and Loretta McGovern share the strategies, management techniques, and emergent technologies that various companies large and small have successfully implemented to ensure continued or increased vitality while contributing to the resolution of environmental problems. Based on their own experience and the examples of the up-and-running programs of businesses such as Coca-Cola, Nordstrom, Apple Computer, the Los Angeles Times, and many more, they offer step-by-step guidelines for recycling and buying recycled supplies to save resources and money; taking a proactive approach to shape emerging business practices; making an environmental program an effective part of your marketing and public relations campaign; keeping current on regulations, alternatives, and technologies; educating employees - from management to the maintenance crew - and soliciting their hands-on input; moving beyond compliance and into the realm of environmental excellence, and much more." "The Bottom Line of Green Is Black includes the facts on legislation and EPA recommendations and features dozens of down-to-earth tips, checklists, and procedures adaptable to every business enterprise."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.
The first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies--because it's the right choice to make, and the smart one.
'The Triple Bottom Line' - which delivers simultaneous social, financial and environmental benefits - is a rallying cry for business sustainability. This text examines the implications of the idea, showing what has already been achieved.
Fully indexed, the 1994 edition of the Yearbook is the single most current, comprehensive and authoritative reference publication about the work of the United Nations, other international organizations and related bodies. The book is designed not just for use by diplomats, officials and scholars but also by other researchers, writers, journalists, teachers and students. The year 1994 was a remarkably eventful one for the United Nations and in the conduct of international relations. This volume of the Yearbook details the activities of the United Nations, its many organs, agencies and programmes, working together to rekindle a new form of multilateral cooperation for a better world. It records the diverse and globe-encompassing activities of the United Nations and its enduring efforts to deal with the world's pressing concerns, particularly matters of international peace and security, disarmament, human rights, the settlement of regional conflicts, economic and social development, the preservation of the environment, control of drugs and narcotic substance abuse, crime prevention, adequate shelter, youth and the ageing and humanitarian assistance for refugees as well as disaster relief.
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: • The 4 Pillars of Being Extraordinary • The 5 Principles of why "Original Source" matters • The 7 Characteristics that are present in every world class copywriter • Multiple ways to track the metrics that matter in every campaign and every medium, online and offline • Why customer service and fulfillment are marketing functions • That the most important capital you own has nothing to do with money • And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.