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The dominant cultural script is that the Baby Boomers have 'had it all', thereby depriving younger generations of the opportunity to create a life for themselves. Bristow provides a critical account of this discourse by locating the problematisation of the Baby Boomers within a wider ambivalence about the legacy of the Sixties.
This book explores generation as both a reference to family or kinship structures, and a reference to cohorts or age sets. The principal objective is branching out this two-part concept through studies of tensions and solidarity within and between generations of advanced and robust welfare states. Answering key questions using multiple disciplinary approaches, the book considers how generations challenge advanced and robust welfare states; how new and young generations are affected by living in an advanced welfare state with older generations; how tensions or solidarity are understood when facing challenges; and what the key characteristics are of certain generation types. It contributes to the development of a more comprehensive generation approach within social sciences by developing the concept of generation by exploring different challenges to the welfare state such as migration, digitalization, environmental damages, demands for sustainability, and marginalization. Highlighting the escalating tensions and altered versions of solidarity between generations, this book shows how a comprehensive concept of a generation can create new insights into how we collectively coordinate and resolve challenges through the welfare state. It will be of interest to all scholars and students of social policy, sociology, political science, and social anthropology.
Available Open Access digitally under CC-BY-NC-ND licence. The concept of ‘generations’ has become a widely discussed area, with recent events such as the COVID-19 pandemic revealing our dependence on intergenerational relationships both within and beyond the family. However, the concept can often be misunderstood, which can fuel divisions between age groups rather than generating solutions. This collection introduces and explores the growing field of generational studies, providing a comprehensive overview of its strengths and limitations. With contributions from academics across a range of disciplines, the book showcases the concept’s interdisciplinary potential by applying a generational lens to fields including sociology, literature, history, psychology, media studies and politics. Offering fresh perspectives, this original collection is a valuable addition to the field, opening new avenues for generational thinking.
Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the "boom" years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But what is it that will make these women spend their money on your products? Meet Mary Brown and Carol Orsborn, whose exclusive business it is to find out what makes Baby-Boomer women tick -- and buy. With BOOM, they reveal the results of proprietary research that has helped their firm’s five-star clients outclass the competition by reaching and resonating with this powerhouse demographic. BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn’t in the battle for the hearts and minds of the ""ultimate power consumer."" You will learn: How to increase your market share of today’s most lucrative consumer demographic What your competition and other industry leaders are doing to reach Baby- Boomer women How to minimize the risks and maximize the potential of your efforts in this market How to find, interpret, and present information and statistics and build a strong business case to your colleagues, shareholders, company executives, and others Intelligence for making savvy decisions and communicating the clear message that your target customer wants to hear You’ll also get the authors’ exclusive Imago Diagnostic (ID) tool for identifying exactly what resonates with Boomer women, along with the Seven Things You Don’t Know About Baby-Boomer Women (But Should). At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top.
According to retirement expert McCaw, successful retirees approach their retirement the way an experienced canoeist plans a safe, yet exciting, canoe trip--over-prepare and then go with the flow. Her practical and entertaining new book focuses on retirement advice for Canadians but its principles are applicable to retirees anywhere.
As the global population ages, disability demographics are shifting. Societal transformation and global health inequities have changed who is likely to reach old age, who is likely to live with disability, and the relationship between aging and disability in various socio-cultural and geopolitical contexts. The Aging–Disability Nexus breaks new ground by bringing gerontology and disability studies into dialogue with each other through a variety of empirical, conceptual, and pedagogical approaches. Contributors explore the tensions that shape the way disability and aging are understood, experienced, and responded to at both individual and systemic levels, while avoiding the common tendency to conflate these overlapping elements and map them onto a normative, faulty notion of the human life trajectory. This perceptive work analyzes the distinction between aging with a disability and aging into disability, and reveals how multiple identities, socio-economic forces, culture, and community give form to our experiences.
Drawing from a variety of sources from ageing research, history and gender studies, this book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, define ageing and beauty, and the meaning of appearance, beauty, and identity.
Infantilised: How Our Culture Killed Adulthood is the definitive grown-up's guide to a cultural landscape predicated on the primacy and constancy of youth.
Social Problems in the UK: An Introduction contextualises the most pressing social problems of our times drawing upon the disciplines of sociology, social policy, education studies and health studies. This much-needed textbook brings together a comprehensive range of expertise in the applied social sciences to discuss the social myths and moral panics that surround many popular debates. This is an accessible text that carefully guides students through the methodology of social construction and related theories to introduce key topics in the areas of: ‘Race’ and ethnicity The future of work Poverty and homelessness Inequalities in education Health, public health and mental health Ageing and the ‘third age’ This completely revised and up-to-date second edition covers the most urgent social issues facing the UK today, including an analysis of the Black Lives Matter movement, the Covid-19 health crisis and the new ‘gig’ economy. The second edition maintains the accessible style and easy-to-read format of the first edition, integrated with Key Points and Further Reading elements to further aid student learning. Situated firmly in the new post-pandemic, post-Brexit world, this text contains new chapters on all the most pressing questions raised in the media and in public debates. It will help readers understand the background and broader context of the UK’s key social problems.
Great Britain is ageing, but doesn’t seem to know it. Despite numerous warnings from official reports, the Government has ignored or neglected the ‘car-crashes’ ahead. Our Health & Social Care services, our pensions system and our housing provision are all in crisis whilst almost every family now faces the dilemma of ageing parents and boomerang children unable to leave home. Yet it doesn’t have to be all doom & grey gloom. In this detailed new book, Martin Slattery seeks to show there is a “silver side” to this Age Revolution; the potential for a New Age manifesto that might propel Ageing up the political agenda, create a new Intergenerational Social Contract and force the government to plan ahead for the 100 Year Life now facing over a third of all children born today. If the Japanese, the Scandinavians and the Bolivians can do it, why not Great Britain? We owe that to our children and to the generations ahead. Welcome to the Ageing World of the 21st Century!