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How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.
“Mantle and Lichty have assembled a guide that will help you hire, motivate, and mentor a software development team that functions at the highest level. Their rules of thumb and coaching advice are great blueprints for new and experienced software engineering managers alike.” —Tom Conrad, CTO, Pandora “I wish I’d had this material available years ago. I see lots and lots of ‘meat’ in here that I’ll use over and over again as I try to become a better manager. The writing style is right on, and I love the personal anecdotes.” —Steve Johnson, VP, Custom Solutions, DigitalFish All too often, software development is deemed unmanageable. The news is filled with stories of projects that have run catastrophically over schedule and budget. Although adding some formal discipline to the development process has improved the situation, it has by no means solved the problem. How can it be, with so much time and money spent to get software development under control, that it remains so unmanageable? In Managing the Unmanageable: Rules, Tools, and Insights for Managing Software People and Teams , Mickey W. Mantle and Ron Lichty answer that persistent question with a simple observation: You first must make programmers and software teams manageable. That is, you need to begin by understanding your people—how to hire them, motivate them, and lead them to develop and deliver great products. Drawing on their combined seventy years of software development and management experience, and highlighting the insights and wisdom of other successful managers, Mantle and Lichty provide the guidance you need to manage people and teams in order to deliver software successfully. Whether you are new to software management, or have already been working in that role, you will appreciate the real-world knowledge and practical tools packed into this guide.
The oil and gas industry is at a crossroads. Recent low prices, rapidly growing alternative fuels like renewables, the permanent swing from peak oil to super abundance, shifting consumer preferences, and global pressures to decarbonize suggest a challenged industry for the foreseeable future. Digital advances offer ways to lower costs of production, improve productivity, reduce carbon emissions, and regain public confidence. A wait-and-see attitude to digital innovation has failed many industries already, and the leaders of oil and gas urgently need guidance on how digital both disrupts and enhances their industry. Written by the world's leading experts on the intersection of digital technologies and the oil and gas industry, Bits, Bytes, and Barrels sets out the reasons why adoption is slow, describes the size and scale of both the opportunity and the threat from digital, identifies the key digital technologies and the role that they play in a digital future, and recommends a set of actions for leaders to take to accelerate the adoption of digital in the business. Providing an independent and expert perspective, Bits, Bytes, and Barrels addresses the impacts of digital across the breadth of the industry--from onshore to offshore, from upstream to midstream to integrated--and outlines a roadmap to help the decision-makers at all levels of the industry take meaningful action toward promising and rewarding digital adoption.
The Writer's Journal Workbook is a lively prompt for creative writers looking for help in setting themselves regular creative tasks, goals and challenges. Packed with step-by-step activities, advice and suggestions, the writer is guided through practical exercises and encouraged to put pen to paper. Are you stuck in a writing rut and don't know how to move forward? Do you lack a daily routine and need a structure to set daily or weekly writing time for yourself? Do you want somewhere to gather your writing ideas and scribbles together in one place? This workbook is the perfect place for the budding writer who wants a spark of inspiration, to sharpen their ideas and perfect their skills at their own pace. The workbook is composed around a series of have-a-go exercises with ample space (double spread) for the user to write and doodle in. This Journal Workbook will become the must-have companion for creatives on the go.
Forms you'll need for a successful business
Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.
“We are dropping cyber bombs. We have never done that before.”—U.S. Defense Department official A new era of war fighting is emerging for the U.S. military. Hi-tech weapons have given way to hi tech in a number of instances recently: A computer virus is unleashed that destroys centrifuges in Iran, slowing that country’s attempt to build a nuclear weapon. ISIS, which has made the internet the backbone of its terror operations, finds its network-based command and control systems are overwhelmed in a cyber attack. A number of North Korean ballistic missiles fail on launch, reportedly because their systems were compromised by a cyber campaign. Offensive cyber operations like these have become important components of U.S. defense strategy and their role will grow larger. But just what offensive cyber weapons are and how they could be used remains clouded by secrecy. This new volume by Amy Zegart and Herb Lin is a groundbreaking discussion and exploration of cyber weapons with a focus on their strategic dimensions. It brings together many of the leading specialists in the field to provide new and incisive analysis of what former CIA director Michael Hayden has called “digital combat power” and how the United States should incorporate that power into its national security strategy.
Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products. Digital has brought more data, more training, and more accountability to the publishing process. But it has also shone light on how systems designed initially around print-first publications are ill-equipped to support an industry of now would-be digital media companies. This book addresses some of the major challenges for publishing houses facing this reality, including how to create a digital-aware workflow, implementing quality assurance procedures, and using different management systems to develop an efficient workflow. Beginning by explaining project and product management practices used throughout technology and media companies, it then delves into when and how these principles can be applied to the publishing workflow. Topics covered include Waterfall and Agile Project Management, Scrum methodology, Kanban framework, ebook and audio formats, metadata, quality assurance, crowdfunding, in-app monetization, ONIX, and accessibility. Readers will consider not just how to contend with online platforms that allow authors to publish with the click of a button, and audiences accustomed to accessing content across multiple platforms and formats, but also challenges arising from factors such as the data-driven acquisitions model in libraries, the downward spiral of sales in college bookstores, the call for accessibility, and the need for fluid content systems that can work with different publishing databases and software. Written for publishing professionals at all levels, this book will also help advanced students of Publishing and Book Studies navigate best practices for project management in the modern publishing landscape.
'Joins the dots in a neglected narrative of female scientists, visionaries and code-breakers' Observer How is artificial intelligence changing the way we live and love? This is the eye-opening new book from Sunday Times bestselling author Jeanette Winterson. Drawing on her years of thinking and reading about AI, Jeanette Winterson looks to history, religion, myth, literature, politics and, of course, computer science to help us understand the radical changes to the way we live and love that are happening now. With wit, compassion and curiosity, Winterson tackles AI's most interesting talking points - from the weirdness of backing up your brain and the connections between humans and non-human helpers to whether it's time to leave planet Earth. * With a new chapter by the author * 'Very funny... A kind of comparative mythology, where the hype and ideology of cutting-edge tech is read through the lens of far older stories' Spectator 'Refreshingly optimistic' Guardian A 'Books of 2021' Pick in the Guardian, Financial Times, Daily Telegraph and Evening Standard
Publishing is currently going through dramatic changes, from globalisation to the digital revolution. A whole culture of events, practices and processes has emerged centred around books and writing, which means that scholars of publishing need to understand it as a social and cultural practice as much as it is a business. This book explores the culture, practice and business of book production, distribution, publication and reception. It discusses topics as diverse as emerging publishing models, book making, writers’ festivals, fan communities, celebrity authors, new publishing technologies, self-publishing, book design and the role of class, race, gender and sexuality in publishing or book culture. This volume will be of interest to those in the disciplines of publishing studies, creative writing, English literature, cultural studies and cultural industries.