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BMW's M5 was a simple concept: a production 5 Series saloon re-developed for high performance by the Motorsport division. The M5 was the car that really initiated the legend of the M-cars from BMW; the letter M had been applied to a high-performance BMW as early as 1978, but that year's M1 was an exotic supercar. It had the right image, but the M1 was never going to bring in major profits. The M5 was much simpler in concept. It was and remains a production 5 Series saloon, redeveloped for ultra-high performance. Manufacturing costs were minimized, allowing BMW to price the car more attractively and still bring in healthy profits. This new book charts the development of the M5 across five generations. For all fans of the BMW M5, this book provides essential background, and is packed with the facts and details that make the M5 legend come alive. The M5 is still in production and remains the benchmark high-performance saloon wherever it is sold. This is essential background reading for all BMW M5 fans and motoring enthusiasts and is superbly illustrated with 211 colour photographs.
BMW is a company associated with motoring firsts. The very idea of a sports sedan was merely a novelty until BMW introduced the 5 series in 1972. As BMW's "middle child," the 5 series has drawn features from the company's smallest and largest models, establishing a reputation for performance and practicality through multiple generations. This book covers the history of the 5 series midsize sedan and the related X5 SUV from September 1972 to the e60's major makeover for 2008 and the development of the e70 X5. Specific mechanical, electronic and cosmetic changes are described, including the time of and reasons for their introduction. Several aspects of BMW's corporate history and technically related models such as the 6-series are also described, as are aftermarket modifications by Alpina, Hartge, and other specialist BMW tuners and speed shops. The book includes more than 200 photographs.
The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.
"If BMW cars are the "ultimate driving machines," then BMW's M cars (and motorcycles) are the legendary manufacturer's ne plus ultra offerings. BMW M celebrates the 50th anniversary of this prestigious German enthusiast brand"--
From the exotic M1 and 850Csi to the popular 3. 5- and 7-Series sports luxury tourers, this all-color Buyer's Guide points the way through the full history of the BMW marque, and offers valuable specifications, production numbers, investment advice, and more. Take the "ultimate driving machine" out for a test drive before you buy! Comparable title; Illustrated BMW Buyer's Guide, 2nd ed (0-87938-754-8)
Collection Editions present "Top Gear"... The worlds most watched factual television programme. With over 160 car reviews and information, guides to every episode made to date, presenter biographies from the original 1977 series to todays modern masterpiece, History of the UK, US, Russian, Korean & Australian series, track reviews, Power Laps, Star timings & info, and tons more. This huge book provides to most complete and comprehensive guide to the show so far for only the most dedicated of fans.
Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.